Vanilla Cake Mix Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Vanilla Cake Mix sales on Amazon US totaled 158,500 units in July 2026 (▼ 1.5% vs. the prior month), generating an estimated $766,803 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.0% of unit volume and 30.5% of revenue, while a typical listing is priced at $6.07. The keyword itself pulled 12,221 Amazon queries over the same period (▼ 9.7% MoM).
Zooming out to the 12-month window ending July 2026, the vanilla cake mix Top 50 moved 1,840,650 units and $7,906,866 in cumulative sales — an average of 153,388 units and $658,906 per month. Monthly throughput topped out at 200,700 units in November 2025 and dipped to 105,400 in May 2026, leaving the latest reading 32.5% higher than August 2025.
Vanilla Cake Mix Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
158.5K
▼ 1.5% MoM
Monthly Revenue 2026/07
$766.8K
▼ 3.0% MoM
Top 10 Market Share 2026/07
53.0%
Vanilla Cake Mix Market Share & Sales Concentration on Amazon US — July 2026
The most-sold vanilla cake mix listing on Amazon US in July 2026 is ASIN B07WD9MY9W (Brand: Kodiak Cakes), which sold 10,000 units at $4.99 apiece — equal to 6.3% of every unit tracked in this report.
The Top 10 ASINs account for 84,000 units and $233,600 in July 2026 — 53.0% of unit volume and 30.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Vanilla Cake Mix' on Amazon
July 2026
Is 53.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07WD9MY9W
Kodiak Cakes Power Waffles, Buttermilk & Vanilla 13.4oz (Frozen)
10K
▲ 0.0%vs. prior month
$49.9K
latest month
12-month trend
B0C47QSHZD
Betty Crocker Delights Super Moist French Vanilla Cake Mix, 13.25 oz | Pudding In The Mix For Moist Texture, Doubles As Cupcake Mix, America's #1 Cake Mix Brand
10K
▲ 0.0%vs. prior month
$19.2K
latest month
12-month trend
B0C47MPDL5
Betty Crocker Delights Triple Chocolate Fudge Cake Mix, 13.25 oz | Pudding In The Mix For Moist Texture, Doubles As Cupcake Mix, America's #1 Cake Mix Brand
10K
▲ 11.1%vs. prior month
$19.4K
latest month
12-month trend
B00MZF0SWS
Betty Crocker Supreme Chocolate Chunk Brownie Mix, 18 oz | Fudgier Texture Vs. Prior Recipe, Big Chunks Of Real Chocolate, Makes 16 Servings, Party & Gift Ready
10K
▲ 42.9%vs. prior month
$29.7K
latest month
12-month trend
B07GDYJ49M
Little Debbie Zebra Cakes, 10 Twin-Wrapped Cakes, 13.0 oz Box, Pack of 0ne (1)
9K
▲ 50.0%vs. prior month
$25K
latest month
12-month trend
B00U6EH1XY
Jell-O Instant Pudding & Pie Filling Mix, Cheesecake, 3.4 oz Box | Sweet Treat, Just Mix with Cold Milk & Set in 5 Minutes, Individually Sealed Pouch
9K
▲ 0.0%vs. prior month
$13.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Vanilla Cake Mix Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Betty Crocker is the best-performing vanilla cake mix brand in July 2026, moving 46,000 units across 5 ASINs for 54.8% of Top 10 volume. Kodiak Cakes follows with 10,000 units (11.9%), ahead of Little Debbie on 9,000 units (10.7%).
With 6 brands splitting the Top 10 and 77.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.08 to $4.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Betty Crocker
5 ASINs in Top 10
54.8%
Units
46K
Revenue
$97.7K
Avg. price
$2.08
B0C47QSHZD
$1.93·★4.8·2.9K revsBetty Crocker Delights Super Moist French Vanilla Cake Mix, 13.25 oz | Pudding In The Mix For Moist Texture, Doubles As Cupcake Mix, America's #1 Cake Mix Brand
Units sold10KB0C47MPDL5
$2.02·★4.8·1.8K revsBetty Crocker Delights Triple Chocolate Fudge Cake Mix, 13.25 oz | Pudding In The Mix For Moist Texture, Doubles As Cupcake Mix, America's #1 Cake Mix Brand
Units sold10KB00MZF0SWS
$2.72·★4.8·4K revsBetty Crocker Supreme Chocolate Chunk Brownie Mix, 18 oz | Fudgier Texture Vs. Prior Recipe, Big Chunks Of Real Chocolate, Makes 16 Servings, Party & Gift Ready
Units sold10KB0C47FC7Z7
$2.02·★4.7·4.4K revsBetty Crocker Delights Super Moist Strawberry Cake Mix, 13.25 oz | Pudding In The Mix For Moist Texture, Doubles As Cupcake Mix, America's #1 Cake Mix Brand
Units sold8KB0C47MQKJH
$1.69·★4.8·1.7K revsBetty Crocker Favorites, Super Moist, White Cake Mix, 14.25 oz | America's #1 Cake Mix Brand, Makes One Cake Or 24 Cupcakes, Just Add Butter, Water & Eggs
Units sold8K
Kodiak Cakes
1 ASIN in Top 10
11.9%
Units
10K
Revenue
$49.9K
Avg. price
$4.99
B07WD9MY9W
$4.99·★4.5·1.6K revsKodiak Cakes Power Waffles, Buttermilk & Vanilla 13.4oz (Frozen)
Units sold10K
Little Debbie
1 ASIN in Top 10
10.7%
Units
9K
Revenue
$25K
Avg. price
$3.00
B07GDYJ49M
$3.00·★4.5·13K revsLittle Debbie Zebra Cakes, 10 Twin-Wrapped Cakes, 13.0 oz Box, Pack of 0ne (1)
Units sold9K
Trending Vanilla Cake Mix Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09TG9K7D2 booked 5K units at $8.39, with ▲ 0.0% MoM change. On the growth side, B0C47PPCKK leads positive momentum with ▲ 66.7% MoM growth on 5K units, with B07GDYJ49M close behind at ▲ 50.0% MoM on 9K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09TG9K7D2
Simple Mills Almond Flour Protein Pancake Mix, Original, 1pk, 10.4oz | Makes 20 4-Inch High Protein Pancakes, Just Add Water, Certified Gluten Free, Non-UPF Verified, Quick and Easy Breakfast Meal
Price
$8.39
Rating
4.4
Reviews
908
Latest month sales
B0C47PPCKK
Betty Crocker, Super Moist, Devil's Food Cake Mix, 13.25 oz | America's #1 Cake Mix Brand, Makes One Cake Or 24 Cupcakes, Just Add Butter, Water & Eggs
Price
$1.99
Rating
4.8
Reviews
1.2K
Latest month sales
B07GDYJ49M
Little Debbie Zebra Cakes, 10 Twin-Wrapped Cakes, 13.0 oz Box, Pack of 0ne (1)
Unlock to view ASIN details and product titles
Price
$3.00
Rating
4.5
Reviews
13K
Latest month sales
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