Vanilla Body Oil Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Vanilla Body Oil sales on Amazon US totaled 416,000 units in July 2026 (▼ 27.8% vs. the prior month), generating an estimated $5,300,390 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.3% of unit volume and 52.6% of revenue, while a typical listing is priced at $15.35. The keyword itself pulled 36,930 Amazon queries over the same period (▲ 22.1% MoM).
Zooming out to the 12-month window ending July 2026, the vanilla body oil Top 50 moved 5,326,700 units and $64,673,751 in cumulative sales — an average of 443,892 units and $5,389,479 per month. Monthly throughput topped out at 575,000 units in June 2026 and dipped to 287,400 in May 2026, leaving the latest reading 26.3% higher than August 2025.
Vanilla Body Oil Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
416K
▼ 27.8% MoM
Monthly Revenue 2026/07
$5.3M
▼ 29.3% MoM
Top 10 Market Share 2026/07
55.3%
Vanilla Body Oil Market Share & Sales Concentration on Amazon US — July 2026
The most-sold vanilla body oil listing on Amazon US in July 2026 is ASIN B08KT2Z93D (Brand: eos), which sold 100,000 units at $9.97 apiece — equal to 24.0% of every unit tracked in this report and 5.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 230,000 units and $2,786,200 in July 2026 — 55.3% of unit volume and 52.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Vanilla Body Oil' on Amazon
July 2026
Is 55.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08KT2Z93D
eos Shea Better Body Lotion- Vanilla Cashmere, 24-Hour Moisture, 16 fl oz
100K
▲ 0.0%vs. prior month
$939K
latest month
12-month trend
B08D43LHYP
Aveeno Daily Moisturizing Body Oil Mist with Oat Oil and Jojoba Oil for Rough, Dry, Sensitive Skin, Nourishing Body Spray for Smoother, More Even Skin, Paraben- & Silicone-Free, 6.7 fl. oz
20K
▲ 0.0%vs. prior month
$185.8K
latest month
12-month trend
B0CPYQZR23
eos Vanilla Cashmere Shave Oil- Moisturizing Natural Shea Butter, 6 fl oz
20K
▲ 0.0%vs. prior month
$158K
latest month
12-month trend
B0FG8K9QYK
GODA Silk Body Oil Women - Firming Anti Aging Moisturizing Formula, Crepey Skin Hydrating After Shower, Scented Organic Blend Premium Skincare
20K
▲ 0.0%vs. prior month
$699.8K
latest month
12-month trend
B0FM2CCBS1
eos Cashmere Body Mist- Vanilla, Body Spray for Women, Vegan, 6 fl oz
20K
▲ 0.0%vs. prior month
$248.2K
latest month
12-month trend
B0CRQYQBZ4
eos Cashmere Whipped Oil Body Butter- Vanilla, Moisturizing Formula, 10 oz
10K
▼ 50.0%vs. prior month
$129.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Vanilla Body Oil Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
eos is the best-performing vanilla body oil brand in July 2026, moving 150,000 units across 4 ASINs for 65.2% of Top 10 volume. Palmer's follows with 30,000 units (13.0%), ahead of Aveeno on 20,000 units (8.7%).
With 5 brands splitting the Top 10 and 87.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.97 to $10.81, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
eos
4 ASINs in Top 10
65.2%
Units
150K
Revenue
$1.5M
Avg. price
$10.53
B08KT2Z93D
$9.97·★4.7·74K revseos Shea Better Body Lotion- Vanilla Cashmere, 24-Hour Moisture, 16 fl oz
Units sold100KB0CPYQZR23
$7.26·★4.7·8.7K revseos Vanilla Cashmere Shave Oil- Moisturizing Natural Shea Butter, 6 fl oz
Units sold20KB0FM2CCBS1
$11.89·★4.6·3.1K revseos Cashmere Body Mist- Vanilla, Body Spray for Women, Vegan, 6 fl oz
Units sold20KB0CRQYQBZ4
$12.98·★4.7·4.9K revseos Cashmere Whipped Oil Body Butter- Vanilla, Moisturizing Formula, 10 oz
Units sold10K
Palmer's
3 ASINs in Top 10
13.0%
Units
30K
Revenue
$340.2K
Avg. price
$10.81
B0FB9LRL1V
$13.99·★4.7·2.3K revsPalmer's Tahitian Vanilla Body Oil, Cocoa Butter Formula (6.5 Fl Oz) | Shea Butter & Vitamin E provide 72-hour hydration to protect, soothe dryness & soften skin. Dermatologist approved.
Units sold10KB000056W74
$7.48·★4.7·28.8K revsPalmer's Moisturizing Body Oil, Cocoa Butter Formula (8.5 Fl Oz) | Nourishing with Vitamin E, Radiant Looking Glow & Skin Hydration, Lightweight, Instant Absorption for Bath, Body and Shower
Units sold10KB001KYU1H2
$10.97·★4.7·29K revsPalmer's Skin Therapy Body Oil, Moisturizing Cocoa Butter Formula (5.1 Oz) | Deep Body Moisturizer for Dry, Damaged Skin with Vitamin E & Pure Argan Oil, Helps Imrove Appearance of Scars, Stretch Marks
Units sold10K
Aveeno
1 ASIN in Top 10
8.7%
Units
20K
Revenue
$185.8K
Avg. price
$8.97
B08D43LHYP
$8.97·★4.6·26.8K revsAveeno Daily Moisturizing Body Oil Mist with Oat Oil and Jojoba Oil for Rough, Dry, Sensitive Skin, Nourishing Body Spray for Smoother, More Even Skin, Paraben- & Silicone-Free, 6.7 fl. oz
Units sold20K
Trending Vanilla Body Oil Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B000056W74 booked 10K units at $7.48, with ▲ 0.0% MoM change. On the growth side, B0G3ZX7RGW leads positive momentum with ▲ 50.0% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000056W74
Palmer's Moisturizing Body Oil, Cocoa Butter Formula (8.5 Fl Oz) | Nourishing with Vitamin E, Radiant Looking Glow & Skin Hydration, Lightweight, Instant Absorption for Bath, Body and Shower
Price
$7.48
Rating
4.7
Reviews
28.8K
Latest month sales
B001KYU1H2
Palmer's Skin Therapy Body Oil, Moisturizing Cocoa Butter Formula (5.1 Oz) | Deep Body Moisturizer for Dry, Damaged Skin with Vitamin E & Pure Argan Oil, Helps Imrove Appearance of Scars, Stretch Marks
Price
$10.97
Rating
4.7
Reviews
29K
Latest month sales
B0G3ZX7RGW
Her Fantasy Box | Body Splash Vanilla Drip Fragrance Oil – Warm Vanilla Sugar Scent with Creamy Cashmere & Sandalwood, Lightweight Hydrating Body Oil, Vegan & Cruelty Free
Unlock to view ASIN details and product titles
Price
$15.98
Rating
4.2
Reviews
2.5K
Latest month sales
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