Pocket Knife Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pocket Knife sales on Amazon US totaled 63,600 units in July 2026 (▼ 24.9% vs. the prior month), generating an estimated $1,535,006 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.5% of unit volume and 36.6% of revenue, while a typical listing is priced at $31.98. The keyword itself pulled 346,721 Amazon queries over the same period (▲ 13.4% MoM).
Zooming out to the 12-month window ending July 2026, the pocket knife Top 50 moved 914,800 units and $22,411,989 in cumulative sales — an average of 76,233 units and $1,867,666 per month. Monthly throughput topped out at 176,000 units in December 2025 and dipped to 35,650 in May 2026, leaving the latest reading 3.0% lower than August 2025.
Pocket Knife Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
63.6K
▼ 24.9% MoM
Monthly Revenue 2026/07
$1.5M
▼ 28.2% MoM
Top 10 Market Share 2026/07
53.5%
Pocket Knife Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pocket knife listing on Amazon US in July 2026 is ASIN B007HAE5GQ (Brand: Smith & Wesson), which sold 7,000 units at $11.89 apiece — equal to 11.0% of every unit tracked in this report and 17% ahead of the No. 2 listing.
The Top 10 ASINs account for 34,000 units and $562,120 in July 2026 — 53.5% of unit volume and 36.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pocket Knife' on Amazon
July 2026
Is 53.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B007HAE5GQ
Smith & Wesson Accessories Extreme Ops SWA24S 7.1in S.S. Folding Knife with 3.1in Serrated Clip Point Blade and Aluminum Handle for Outdoor
7K
▼ 30.0%vs. prior month
$82.9K
latest month
12-month trend
B0B5H6XXNH
GOOD WORKER Legal Pocket Knife with 2.95” Serrated Blade, Glass Breaker, Seat Belt Cutter - EDC Sharp Folding Knives with Portable Clip - Small Tool for Tactical Camping Survival Hiking - Gifts for Men, Women
6K
▼ 14.3%vs. prior month
$59.9K
latest month
12-month trend
B0CF97GFS1
FUNBRO Small Pocket Knife Gift for Men | Keychain Box Cutter with 1.34inch Blade, Mini Folding Knives EDC Gadgets, Stocking Stuffers Gift for Adults Men Him
4K
▼ 33.3%vs. prior month
$40K
latest month
12-month trend
B092DZCM42
Victorinox Classic SD Swiss Army Knife, Compact, 7 Functions, Swiss Made Pocket Knife with Small Blade, Screwdriver and Key Ring - Style Icon (Red) | Swiss made compact multi-tool with scissors, nail file, tweezers, and toothpick. Durable iconic stainless steel construction
4K
▲ 0.0%vs. prior month
$95.9K
latest month
12-month trend
B0BF8FPH5L
CIVIVI Mini Praxis Folding Pocket Knife, 2.98" D2 Steel Blade, OD Green | G10 Handle with Pocket Clip, Safety Liner Lock, Small EDC Knife for Camping Hiking Survival C18026C-1
3K
▼ 40.0%vs. prior month
$89.2K
latest month
12-month trend
B09T8YPT1X
Kershaw Appa Pocket Knife, All-Black, 2.75 Inch Reverse Tanto Blade | EDC with Assisted Opening, Reversible Pocketclip, Everyday Carry for Men and Women
2K
▼ 50.0%vs. prior month
$32.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Pocket Knife Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Smith & Wesson is the best-performing pocket knife brand in July 2026, moving 7,000 units across 1 ASIN for 20.6% of Top 10 volume. GOOD WORKER follows with 6,000 units (17.6%), ahead of Victorinox on 6,000 units (17.6%).
Volume is spread across 8 brands, with the top three holding 55.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $29.43, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Smith & Wesson
1 ASIN in Top 10
20.6%
Units
7K
Revenue
$82.9K
Avg. price
$11.89
B007HAE5GQ
$11.89·★4.6·52.4K revsSmith & Wesson Accessories Extreme Ops SWA24S 7.1in S.S. Folding Knife with 3.1in Serrated Clip Point Blade and Aluminum Handle for Outdoor
Units sold7K
GOOD WORKER
1 ASIN in Top 10
17.6%
Units
6K
Revenue
$59.9K
Avg. price
$9.99
B0B5H6XXNH
$9.99·★4.6·7.3K revsGOOD WORKER Legal Pocket Knife with 2.95” Serrated Blade, Glass Breaker, Seat Belt Cutter - EDC Sharp Folding Knives with Portable Clip - Small Tool for Tactical Camping Survival Hiking - Gifts for Men, Women
Units sold6K
Victorinox
2 ASINs in Top 10
17.6%
Units
6K
Revenue
$152.2K
Avg. price
$29.43
B092DZCM42
$23.85·★4.8·2.5K revsVictorinox Classic SD Swiss Army Knife, Compact, 7 Functions, Swiss Made Pocket Knife with Small Blade, Screwdriver and Key Ring - Style Icon (Red) | Swiss made compact multi-tool with scissors, nail file, tweezers, and toothpick. Durable iconic stainless steel construction
Units sold4KB000MLQNZI
$35.00·★4.8·2.6K revsVictorinox Rambler Swiss Army Knife, 10-Function Pocket Knife, Red | Swiss-made multitool, compact pocket knife, multiple functions, everyday readiness
Units sold2K
Trending Pocket Knife Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B000MLQNZI booked 2K units at $35.00, with ▲ 0.0% MoM change. On the growth side, B000EHV1AM leads positive momentum with ▲ 400.0% MoM growth on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000MLQNZI
Victorinox Rambler Swiss Army Knife, 10-Function Pocket Knife, Red | Swiss-made multitool, compact pocket knife, multiple functions, everyday readiness
Price
$35.00
Rating
4.8
Reviews
2.6K
Latest month sales
B082VBWGTZ
Multitool with Pocket Knife, Birthday Gifts for Men Women Mom Dad | 21-in-1 Stainless Steel Pliers with Screwdrivers, Self-locking Multi tools with EDC Sheath, Ideal for Home, Camping, Survival
Price
$23.97
Rating
4.6
Reviews
13.3K
Latest month sales
B000EHV1AM
Buck Knives 373 Trio 3-Blade Folding Pocket Knife, Woodgrain, 1.9 oz | 420J2 Clip, Spey, and Sheepsfoot Blades, Woodgrain Inlay Handle with Nickel Silver Bolsters, Lightweight EDC Folding Knife
Unlock to view ASIN details and product titles
Price
$27.99
Rating
4.8
Reviews
1.8K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this pocket knife report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card