Utensil Sets Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Utensil Sets sales on Amazon US totaled 327,000 units in July 2026 (▼ 18.0% vs. the prior month), generating an estimated $7,888,510 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.1% of unit volume and 42.0% of revenue, while a typical listing is priced at $29.12. The keyword itself pulled 39,711 Amazon queries over the same period (▲ 5.8% MoM).
Zooming out to the 12-month window ending July 2026, the utensil sets Top 50 moved 3,716,500 units and $88,009,446 in cumulative sales — an average of 309,708 units and $7,334,121 per month. Monthly throughput topped out at 416,700 units in November 2025 and dipped to 188,200 in May 2026, leaving the latest reading 15.4% higher than August 2025.
Utensil Sets Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
327K
▼ 18.0% MoM
Monthly Revenue 2026/07
$7.9M
▼ 19.5% MoM
Top 10 Market Share 2026/07
54.1%
Utensil Sets Market Share & Sales Concentration on Amazon US — July 2026
The most-sold utensil sets listing on Amazon US in July 2026 is ASIN B0CLH1VCLC (Brand: Amazon Basics), which sold 60,000 units at $12.05 apiece — equal to 18.3% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 177,000 units and $3,312,720 in July 2026 — 54.1% of unit volume and 42.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Utensil Sets' on Amazon
July 2026
Is 54.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CLH1VCLC
Amazon Basics Disposable Clear Plastic Cutlery Set, Premium Quality, Strong, 192 Count, Large Combo Pack Forks, Spoons and Knives
60K
▼ 14.3%vs. prior month
$526.2K
latest month
12-month trend
B08KXKVT4K
Vtopmart 25 PCS Clear Plastic Drawer Organizers Set, 4-Size Versatile Bathroom and Vanity Drawer Organizer Trays, Storage Bins for Makeup, Bedroom, Kitchen Gadgets Utensils and Office
40K
▲ 0.0%vs. prior month
$746.4K
latest month
12-month trend
B0CHGFG64S
ChefAide 5 Pieces Silicone Spatulas Set, Heat Resistant Rubber Spatula | Food Grade Silicone, Heat Resistant Up to 600°F, Upgrade Strong Handle, Safe for Nonstick Cookware,Ideal for Cooking & Baking
10K
▼ 50.0%vs. prior month
$89.9K
latest month
12-month trend
B08B39ZH5M
Silverware Set for 8, 40 Piece Stainless Steel Flatware Utensil Cutlery Set | Heavy Duty Steak Knife Fork and Spoon, Dishwasher Safe, Gift Package for Wedding Housewarming
10K
▲ 0.0%vs. prior month
$370.7K
latest month
12-month trend
B091JXDLDX
TILUCK Stainless Steel Measuring Cups & Spoons Set, Cups and Spoons | Stainless Steel Nesting Measure Cups , Kitchen Gadgets for Cooking & Baking (10)
10K
▲ 0.0%vs. prior month
$158.4K
latest month
12-month trend
B0C1YBPJ43
Astercook Knife Set for Kitchen with Block and Sharpener 15pcs German | Stainless Steel Kitchen Utensils Set Dishwasher Safe
10K
▲ 0.0%vs. prior month
$399.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Utensil Sets Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing utensil sets brand in July 2026, moving 60,000 units across 1 ASIN for 33.9% of Top 10 volume. Vtopmart follows with 40,000 units (22.6%), ahead of Astercook on 19,000 units (10.7%).
With 9 brands splitting the Top 10 and 67.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.05 to $49.94, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
1 ASIN in Top 10
33.9%
Units
60K
Revenue
$526.2K
Avg. price
$12.05
B0CLH1VCLC
$12.05·★4.8·6.2K revsAmazon Basics Disposable Clear Plastic Cutlery Set, Premium Quality, Strong, 192 Count, Large Combo Pack Forks, Spoons and Knives
Units sold60K
Vtopmart
1 ASIN in Top 10
22.6%
Units
40K
Revenue
$746.4K
Avg. price
$19.99
B08KXKVT4K
$19.99·★4.7·49.4K revsVtopmart 25 PCS Clear Plastic Drawer Organizers Set, 4-Size Versatile Bathroom and Vanity Drawer Organizer Trays, Storage Bins for Makeup, Bedroom, Kitchen Gadgets Utensils and Office
Units sold40K
Astercook
2 ASINs in Top 10
10.7%
Units
19K
Revenue
$939.1K
Avg. price
$49.94
B0C1YBPJ43
$39.88·★4.7·3.6K revsAstercook Knife Set for Kitchen with Block and Sharpener 15pcs German | Stainless Steel Kitchen Utensils Set Dishwasher Safe
Units sold10KB0F2937DQQ
$59.99·★4.5·9.2K revsAstercook 21 Pcs Pots and Pans Set Non Stick, Ceramic Cookware Set Detachable Handle, RV Kitchen Cooking Set Removable Handles, Oven Safe, Induction Ready, Stackable, Black, Fathers Day Gift for Men
Units sold9K
Trending Utensil Sets Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DKTX3H1H booked 9K units at $13.99, with ▲ 50.0% MoM change. On the growth side, B0F2HQQ3D1 leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0DDQ1Q55W close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DKTX3H1H
PHILIPALA 20 Piece Silverware Set, Stainless Steel Flatware Set for 4 Food Grade Novelty Flatware Cutlery Utensil Set Include Knife Fork Spoon Mirror Polished Dishwasher Safe
Price
$13.99
Rating
4.5
Reviews
2.6K
Latest month sales
B0F2HQQ3D1
24-Piece Silverware Set with Steak Knives,Flatware Set Service for 4 Person, Food-Grade Stainless Steel Cutlery Set,Includes Knife Spoon And Fork, Mirror Finished Utensil Sets for Home Restaurant
Price
$14.66
Rating
4.6
Reviews
1.1K
Latest month sales
B0DDQ1Q55W
Quatish 5 Piece Travel Utensils with Case, Portable Cutlery Set, Black | Stainless Steel, Reusable Camping Utensils, Dishwasher Safe, Silverware Set, Fork and Spoon Set for Picnic, Work, Lunch Box
Unlock to view ASIN details and product titles
Price
$6.59
Rating
4.7
Reviews
1.7K
Latest month sales
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