Usb Desk Fan Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Usb Desk Fan sales on Amazon US totaled 231,400 units in July 2026 (▼ 1.3% vs. the prior month), generating an estimated $3,685,209 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 73.9% of unit volume and 71.4% of revenue, while a typical listing is priced at $15.36. The keyword itself pulled 13,531 Amazon queries over the same period (▼ 11.7% MoM).
Zooming out to the 12-month window ending July 2026, the usb desk fan Top 50 moved 1,409,400 units and $20,335,835 in cumulative sales — an average of 117,450 units and $1,694,653 per month. Monthly throughput topped out at 234,400 units in June 2026 and dipped to 47,950 in November 2025, leaving the latest reading 29.2% higher than August 2025.
Usb Desk Fan Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
231.4K
▼ 1.3% MoM
Monthly Revenue 2026/07
$3.7M
▲ 3.9% MoM
Top 10 Market Share 2026/07
73.9%
Usb Desk Fan Market Share & Sales Concentration on Amazon US — July 2026
The most-sold usb desk fan listing on Amazon US in July 2026 is ASIN B001R1RXUG (Brand: Honeywell), which sold 90,000 units at $18.79 apiece — equal to 38.9% of every unit tracked in this report and 4.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 171,000 units and $2,632,740 in July 2026 — 73.9% of unit volume and 71.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Usb Desk Fan' on Amazon
July 2026
Is 73.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B001R1RXUG
Honeywell TurboForce Air Circulator, Small Tabletop Fan, Quiet Personal Fan for Home or Office, 3 Speeds, 90 Degree Pivoting Head, Black, HT900
90K
▲ 12.5%vs. prior month
$1.5M
latest month
12-month trend
B082MY2MX3
Amazon Basics Air Circulator Desk Fan for Bedroom, Home and Office, 90-Degree Tilt Head, 3 Speed Settings, Cooling, 35 Watts, Black, 11.1"W x 6.3"D x 10.9"H
20K
▲ 100.0%vs. prior month
$361.8K
latest month
12-month trend
B001R1Q2C6
Honeywell TurboForce Air Circulator, Small Tabletop Fan, Quiet Personal Fan for Home or Office, 3 Speeds, 90 Degree Pivoting Head, White, HT-904
10K
▼ 66.7%vs. prior month
$166K
latest month
12-month trend
B0D3LXXH1K
TriPole USB Desk Fan Small Portable, 360° Rotation Quiet Mini Personal Fan | Black, 3 Speeds Plug In USB Fan, Desk Fans Small Quiet, 4.9ft Cable, Strong Breeze for Desktop Bedroom Office Table Travel
10K
▲ 0.0%vs. prior month
$70.1K
latest month
12-month trend
B09LQN6815
Gaiatop USB Desk Fan, Personal Portable Quiet Small Table Desktop fan | Powerful Mini 3 Speeds, Adjustable Head, for Cooling Home Office Car Summer Travel Gifts Blue
8K
▼ 20.0%vs. prior month
$63.9K
latest month
12-month trend
B0F5GQ1ZQB
KIMMOO Rechargeable USB Desk Fan, Quiet Table Fan with Turbo Airflow, 100 Speeds, Digital Display, 90° Rotating, Small Battery Desktop Fans for Bedroom Home Office Travel, Black
8K
▲ 14.3%vs. prior month
$173.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Usb Desk Fan Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Honeywell is the best-performing usb desk fan brand in July 2026, moving 100,000 units across 2 ASINs for 58.5% of Top 10 volume. Amazon Basics follows with 20,000 units (11.7%), ahead of Gaiatop on 20,000 units (11.7%).
With 7 brands splitting the Top 10 and 81.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.70 to $19.39, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Honeywell
2 ASINs in Top 10
58.5%
Units
100K
Revenue
$1.6M
Avg. price
$19.39
B001R1RXUG
$18.79·★4.6·131K revsHoneywell TurboForce Air Circulator, Small Tabletop Fan, Quiet Personal Fan for Home or Office, 3 Speeds, 90 Degree Pivoting Head, Black, HT900
Units sold90KB001R1Q2C6
$19.99·★4.6·29.6K revsHoneywell TurboForce Air Circulator, Small Tabletop Fan, Quiet Personal Fan for Home or Office, 3 Speeds, 90 Degree Pivoting Head, White, HT-904
Units sold10K
Amazon Basics
1 ASIN in Top 10
11.7%
Units
20K
Revenue
$361.8K
Avg. price
$15.97
B082MY2MX3
$15.97·★4.3·72.5K revsAmazon Basics Air Circulator Desk Fan for Bedroom, Home and Office, 90-Degree Tilt Head, 3 Speed Settings, Cooling, 35 Watts, Black, 11.1"W x 6.3"D x 10.9"H
Units sold20K
Gaiatop
3 ASINs in Top 10
11.7%
Units
20K
Revenue
$211.5K
Avg. price
$10.70
B09LQN6815
$7.98·★4.5·27.7K revsGaiatop USB Desk Fan, Personal Portable Quiet Small Table Desktop fan | Powerful Mini 3 Speeds, Adjustable Head, for Cooling Home Office Car Summer Travel Gifts Blue
Units sold8KB0BWDBMQ1X
$7.98·★4.5·9.1K revsGaiatop USB Desk Fan, 5.5 Inch Quiet Small Portable Personal Table Fan | Powerful Airflow, 3 Speeds, USB Powered, 90° Rotate, Mini Size, Cooling for Bedroom Home, Office, Travel Black
Units sold6KB0D3V143RM
$16.14·★4.5·3.7K revsGaiatop Desk Fan, 5-Inch Portable Electric Table Desktop Air Circulator Fan | Powerful with 3 Speed 360° Adjustable Tilt Compact Design For Cooling Home Room Bedroom Bathroom Kitchen Office
Units sold6K
Trending Usb Desk Fan Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0BWDBMQ1X booked 6K units at $7.98, with ▲ 20.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BWDBMQ1X
Gaiatop USB Desk Fan, 5.5 Inch Quiet Small Portable Personal Table Fan | Powerful Airflow, 3 Speeds, USB Powered, 90° Rotate, Mini Size, Cooling for Bedroom Home, Office, Travel Black
Price
$7.98
Rating
4.5
Reviews
9.1K
Latest month sales
B0D3V143RM
Gaiatop Desk Fan, 5-Inch Portable Electric Table Desktop Air Circulator Fan | Powerful with 3 Speed 360° Adjustable Tilt Compact Design For Cooling Home Room Bedroom Bathroom Kitchen Office
Price
$16.14
Rating
4.5
Reviews
3.7K
Latest month sales
B089Q8LQZ5
BESKAR USB Clip on Fan, Portable Small Desk Fan with Cord Powered | 3 Speeds Strong Airflow, Sturdy Clamp, Ultra Quiet Personal Cooling Fan for Office Dorm Bedroom Stroller
Unlock to view ASIN details and product titles
Price
$16.99
Rating
4.3
Reviews
20.2K
Latest month sales
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