Socool Fan Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Socool Fan sales on Amazon US totaled 132,100 units in July 2026 (▲ 6.4% vs. the prior month), generating an estimated $5,200,951 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.2% of unit volume and 31.7% of revenue, while a typical listing is priced at $42.91. The keyword itself pulled 9,762 Amazon queries over the same period (▼ 37.0% MoM).
Zooming out to the 12-month window ending July 2026, the socool fan Top 50 moved 454,000 units and $15,724,436 in cumulative sales — an average of 37,833 units and $1,310,370 per month. Monthly throughput topped out at 132,100 units in July 2026 and dipped to 4,400 in January 2026, leaving the latest reading 164.7% higher than August 2025.
Socool Fan Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
132.1K
▲ 6.4% MoM
Monthly Revenue 2026/07
$5.2M
▲ 11.3% MoM
Top 10 Market Share 2026/07
52.2%
Socool Fan Market Share & Sales Concentration on Amazon US — July 2026
The most-sold socool fan listing on Amazon US in July 2026 is ASIN B0CRDT715R (Brand: JISULIFE), which sold 10,000 units at $25.99 apiece — equal to 7.6% of every unit tracked in this report.
The Top 10 ASINs account for 69,000 units and $1,648,970 in July 2026 — 52.2% of unit volume and 31.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Socool Fan' on Amazon
July 2026
Is 52.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0CRDT715R
JISULIFE Portable Handheld Fan Life7: 3-in-1 Hand, Desk & Neck Fan-Black | 19.5H Max Cooling, 5-Speed, LED Display, 5000mAh Rechargeable,USB Foldable Fan for Travel/Concerts/Cruise/Sports Events/Gifts
10K
▲ 0.0%vs. prior month
$244.3K
latest month
12-month trend
B0CXJBY3FP
Diveblues Portable Handheld Turbo Fan | 3 IN 1 Hand/Neck/Desk Fan, Up to 12 Working Hours, 5 Gear Wind, Battery Operated, Travel, Working, Outdoor Activities
10K
▲ 0.0%vs. prior month
$144.7K
latest month
12-month trend
B0GZ3MDQQ9
Waist Fan with Clip on: Portable 4-Speed Enlarged Fan-blades Personal Belt Fan with LED Light 6-11H of Working Time Hands-Free Neck Fan
10K
▲ 400.0%vs. prior month
$174.9K
latest month
12-month trend
B0CR3JJJTS
JISULIFE Portable Handheld Fan Life9, Turbo Airflow, Up to 18H Runtime | 5 Speeds, 5000mAh, Mini Pocket Design, Personal Fan for Travel, Concerts, Makeup, Trendy Gifts for Women Men -Black
7K
▲ 0.0%vs. prior month
$210K
latest month
12-month trend
B0DYDX8ZTS
Tedajo AI Portable Waist Fan, 6 Speeds 16000RPM Strong Turbo Airflow, 40H Max Cooling Battery Powered Personal Fan Rechargeable, Hands-Free Shirt/Belt/Neck Fan for Work, Outdoor, Travel, Gift for Men
7K
▼ 22.2%vs. prior month
$145.3K
latest month
12-month trend
B0F2J57BC9
Portable Neck Fan, Personal Wearable Bladeless Fan, 6000mAh USB Rechargeable, 360° Airflow, LED Display, 4-Speeds, Hands Free Fan for Outdoor Indoor, Birthday Gifts for Men Women Dad Mom (Black)
6K
▼ 40.0%vs. prior month
$147.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Socool Fan Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
JISULIFE is the best-performing socool fan brand in July 2026, moving 21,000 units across 3 ASINs for 30.4% of Top 10 volume. Diveblues follows with 10,000 units (14.5%), ahead of ATOPICK on 10,000 units (14.5%).
Volume is spread across 8 brands, with the top three holding 59.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $16.99 to $38.09, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
JISULIFE
3 ASINs in Top 10
30.4%
Units
21K
Revenue
$695.5K
Avg. price
$38.09
B0CRDT715R
$25.99·★4.5·5.2K revsJISULIFE Portable Handheld Fan Life7: 3-in-1 Hand, Desk & Neck Fan-Black | 19.5H Max Cooling, 5-Speed, LED Display, 5000mAh Rechargeable,USB Foldable Fan for Travel/Concerts/Cruise/Sports Events/Gifts
Units sold10KB0CR3JJJTS
$28.79·★4.4·3.2K revsJISULIFE Portable Handheld Fan Life9, Turbo Airflow, Up to 18H Runtime | 5 Speeds, 5000mAh, Mini Pocket Design, Personal Fan for Travel, Concerts, Makeup, Trendy Gifts for Women Men -Black
Units sold7KB0C1SRTW9F
$59.49·★4.5·4.4K revsJISULIFE Handheld Fan Pro1S - Next-Gen Airflow: Up to 40H Runtime | Metal Body-Enduring Quality, 1-100 Speed Scroll Wheel, 5000mAh-Portable Fan for Travel, Gifts for Women Men(Starry Grey)
Units sold4K
Diveblues
1 ASIN in Top 10
14.5%
Units
10K
Revenue
$144.7K
Avg. price
$16.99
B0CXJBY3FP
$16.99·★4.6·6.4K revsDiveblues Portable Handheld Turbo Fan | 3 IN 1 Hand/Neck/Desk Fan, Up to 12 Working Hours, 5 Gear Wind, Battery Operated, Travel, Working, Outdoor Activities
Units sold10K
ATOPICK
1 ASIN in Top 10
14.5%
Units
10K
Revenue
$174.9K
Avg. price
$19.99
B0GZ3MDQQ9
$19.99·★4.2·380 revsWaist Fan with Clip on: Portable 4-Speed Enlarged Fan-blades Personal Belt Fan with LED Light 6-11H of Working Time Hands-Free Neck Fan
Units sold10K
Trending Socool Fan Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GZ3MDQQ9 booked 10K units at $19.99, with ▲ 400.0% MoM change. On the growth side, B0GXDFTKDG leads positive momentum with ▲ 700.0% MoM growth on 800 units, with B0GVY7WG53 close behind at ▲ 500.0% MoM on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GZ3MDQQ9
Waist Fan with Clip on: Portable 4-Speed Enlarged Fan-blades Personal Belt Fan with LED Light 6-11H of Working Time Hands-Free Neck Fan
Price
$19.99
Rating
4.2
Reviews
380
Latest month sales
B0GXDFTKDG
Portable Waist Fan, 16000RPM 3-Head Belt Clip Fan with 8000mAh Battery, 100 Speeds, 10m/s Strong Wind, Flashlight, Rechargeable Under Shirt Fan for Outdoor Jobsite Camping Travel Black
Price
$24.99
Rating
3.6
Reviews
63
Latest month sales
B0GVY7WG53
Portable Waist Fan, 12000mAh Rechargeable 3-Turbo Belt Fan | 3 turbo fans deliver strong airflow with hands-free clip-on cooling for outdoor jobsite, construction, farm and camping Black
Unlock to view ASIN details and product titles
Price
$22.47
Rating
4.2
Reviews
64
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this socool fan report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card