Foot Mask Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Foot Mask sales on Amazon US totaled 126,300 units in July 2026 (▼ 7.4% vs. the prior month), generating an estimated $1,572,192 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.5% of unit volume and 64.2% of revenue, while a typical listing is priced at $13.95. The keyword itself pulled 95,081 Amazon queries over the same period (▲ 12.6% MoM).
Zooming out to the 12-month window ending July 2026, the foot mask Top 50 moved 1,703,600 units and $21,120,725 in cumulative sales — an average of 141,967 units and $1,760,060 per month. Monthly throughput topped out at 210,500 units in December 2025 and dipped to 79,000 in May 2026, leaving the latest reading 10.8% lower than August 2025.
Foot Mask Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
126.3K
▼ 7.4% MoM
Monthly Revenue 2026/07
$1.6M
▼ 13.2% MoM
Top 10 Market Share 2026/07
66.5%
Foot Mask Market Share & Sales Concentration on Amazon US — July 2026
The most-sold foot mask listing on Amazon US in July 2026 is ASIN B0973L1NVT (Brand: Freeman), which sold 20,000 units at $5.48 apiece — equal to 15.8% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 84,000 units and $1,009,400 in July 2026 — 66.5% of unit volume and 64.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Foot Mask' on Amazon
July 2026
Is 66.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0973L1NVT
Freeman Flirty Feet Instant Foot Peeling Spray, Foot Mask, 4 fl oz | Foot peel mask for summer, moisturizing and smooth dry, cracked heels, remove dead skin quickly, cruelty-free and vegan
20K
▲ 0.0%vs. prior month
$124.2K
latest month
12-month trend
B08YZ7B2QC
Dr. Scholl's Cracked Skin, Ultra Hydrating Foot Mask, 3 Pairs Moisturizing Socks: Intensely Moisturizes Repairs and Softens Rough Dry Skin with Urea & Essential Oils for Dry Cracked Feet
10K
▲ 0.0%vs. prior month
$87.2K
latest month
12-month trend
B07NRZNYF9
ALIVER Foot Peel Mask 3 Pack, Exfoliator Peel Off Calluses Dead Skin Callus Remover, Baby Soft Smooth Touch Feet-Men Women (Lavender)
10K
▲ 25.0%vs. prior month
$99.9K
latest month
12-month trend
B08W74GSQW
Dr. Scholl's Dry, Flaky Skin Remover Ultra Exfoliating Foot Lotion Cream, 3.5 oz, Moisturizer with Urea for Rough Dry Cracked Feet, Heal and Soothe for Healthy Looking Feet, Intensive Foot Skin Care
9K
▲ 28.6%vs. prior month
$29.6K
latest month
12-month trend
B00461F4PA
Baby Foot Original Exfoliation Foot Peel - For Rough Cracked, Dry Feet, Dead Skin Removal - Foot Peeling Mask for Baby Soft Feet - Spa Experience at Home & Gift Ideas - Lavender Scented
7K
▼ 30.0%vs. prior month
$174.7K
latest month
12-month trend
B0BYBHRZ7T
Dr. Scholl's Tired, Achy Feet Soothing & Reviving Foot Mask, 3 Pair, Warming Booties
7K
▼ 30.0%vs. prior month
$81.9K
latest month
12-month trend
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Best Foot Mask Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dr. Scholl's is the best-performing foot mask brand in July 2026, moving 26,000 units across 3 ASINs for 31.0% of Top 10 volume. Freeman follows with 20,000 units (23.8%), ahead of ALIVER on 10,000 units (11.9%).
With 8 brands splitting the Top 10 and 66.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.48 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dr. Scholl's
3 ASINs in Top 10
31.0%
Units
26K
Revenue
$198.7K
Avg. price
$8.14
B08YZ7B2QC
$9.15·★4.2·11.5K revsDr. Scholl's Cracked Skin, Ultra Hydrating Foot Mask, 3 Pairs Moisturizing Socks: Intensely Moisturizes Repairs and Softens Rough Dry Skin with Urea & Essential Oils for Dry Cracked Feet
Units sold10KB08W74GSQW
$3.29·★4.4·3.9K revsDr. Scholl's Dry, Flaky Skin Remover Ultra Exfoliating Foot Lotion Cream, 3.5 oz, Moisturizer with Urea for Rough Dry Cracked Feet, Heal and Soothe for Healthy Looking Feet, Intensive Foot Skin Care
Units sold9KB0BYBHRZ7T
$11.97·★4.4·4.2K revsDr. Scholl's Tired, Achy Feet Soothing & Reviving Foot Mask, 3 Pair, Warming Booties
Units sold7K
Freeman
1 ASIN in Top 10
23.8%
Units
20K
Revenue
$124.2K
Avg. price
$5.48
B0973L1NVT
$5.48·★4.3·17.1K revsFreeman Flirty Feet Instant Foot Peeling Spray, Foot Mask, 4 fl oz | Foot peel mask for summer, moisturizing and smooth dry, cracked heels, remove dead skin quickly, cruelty-free and vegan
Units sold20K
ALIVER
1 ASIN in Top 10
11.9%
Units
10K
Revenue
$99.9K
Avg. price
$9.99
B07NRZNYF9
$9.99·★3.9·55.9K revsALIVER Foot Peel Mask 3 Pack, Exfoliator Peel Off Calluses Dead Skin Callus Remover, Baby Soft Smooth Touch Feet-Men Women (Lavender)
Units sold10K
Trending Foot Mask Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0899YGQP9 booked 5K units at $9.99, with ▲ 0.0% MoM change. On the growth side, B07L5WVWHP leads positive momentum with ▲ 200.0% MoM growth on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0899YGQP9
CÉLOR Foot Peeling Mask for Dry Cracked Feet | Foot Mask to Exfoliate Rough, Cracked, Dry Feet, Calluses for Soft Baby Feet Results | Made with Aloe Vera Extract for Women & Men (2 Pairs) | Lavender
Price
$9.99
Rating
4.3
Reviews
16.3K
Latest month sales
B07G75DJTC
PLANTIFIQUE Foot Peeling Mask, Dermatologically Tested - 2 Pairs, Peach | Repairs Heels & Removes Dry Dead Skin for Baby Soft Feet - Exfoliating Foot Peeling Mask for Dry Cracked Feet
Price
$19.99
Rating
4.4
Reviews
34.9K
Latest month sales
B07L5WVWHP
Epielle Foot Peel Mask | 2 Pairs | For Cracked Heels, Dead Skin & Calluses | Smooth & Repair Rough, Dry Skin | Beauty Gift, Spa Day, Gift Set | Korean Skincare
Unlock to view ASIN details and product titles
Price
$9.95
Rating
4.5
Reviews
2.1K
Latest month sales
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