Unscented Baby Wipes Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Unscented Baby Wipes sales on Amazon US totaled 658,000 units in July 2026 (▼ 13.5% vs. the prior month), generating an estimated $10,307,650 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.3% of unit volume and 53.3% of revenue, while a typical listing is priced at $19.12. The keyword itself pulled 30,772 Amazon queries over the same period (▲ 30.2% MoM).
Zooming out to the 12-month window ending July 2026, the unscented baby wipes Top 50 moved 7,212,500 units and $121,563,069 in cumulative sales — an average of 601,042 units and $10,130,256 per month. Monthly throughput topped out at 760,800 units in June 2026 and dipped to 392,700 in May 2026, leaving the latest reading 8.9% higher than August 2025.
Unscented Baby Wipes Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
658K
▼ 13.5% MoM
Monthly Revenue 2026/07
$10.3M
▼ 19.2% MoM
Top 10 Market Share 2026/07
62.3%
Unscented Baby Wipes Market Share & Sales Concentration on Amazon US — July 2026
The most-sold unscented baby wipes listing on Amazon US in July 2026 is ASIN B095KCG1Q2 (Brand: Amazon Basics), which sold 100,000 units at $4.81 apiece — equal to 15.2% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 410,000 units and $5,493,900 in July 2026 — 62.3% of unit volume and 53.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Unscented Baby Wipes' on Amazon
July 2026
Is 62.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B095KCG1Q2
Amazon Basics Flushable Wipes, Fragrance Free, Adult Wet Wipes,126 Count (3 Packs of 42), Packaging May Vary
100K
▲ 0.0%vs. prior month
$458K
latest month
12-month trend
B08QRT84WJ
HUGGIES Natural Care Sensitive Baby Wipes, Unscented, 6 Packs, 288 Wipes | Fragrance Free, Gentle Clean, Hypoallergenic, Dermatologist Tested, No Harsh Irritants, 1-Handed Dispensing
50K
▲ 0.0%vs. prior month
$566.5K
latest month
12-month trend
B01NAPQ4QP
DUDE Wipes Unscented Adult Flushable Wet Wipes, Sensitive Skin, 144 Count | 99% water, extra large flushable butt wipes. Fragrance free, hypoallergenic, vitamin E and aloe. Septic safe. 3 packs of 48.
50K
▼ 28.6%vs. prior month
$582K
latest month
12-month trend
B07H53W5WP
Amazon Elements Baby Wipes, Unscented, Hypoallergenic, Alcohol-Free, With Aloe and Vitamin E, 810 Count, Flip-Top Packs
50K
▼ 16.7%vs. prior month
$1M
latest month
12-month trend
B07H4V7M4C
Amazon Elements Baby Wipes, Sensitive, Unscented, Cleans Gently, 810 Count, Flip-Top Packs, Pack of 9
40K
▼ 33.3%vs. prior month
$764.8K
latest month
12-month trend
B07KGL6L56
Pampers Baby Wipes, Complete Clean Baby Fresh Scented Wipe, Gently Cleans Head to Toe, 72 Total (1 Flip-Top Packs)
30K
▲ 0.0%vs. prior month
$80.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Unscented Baby Wipes Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing unscented baby wipes brand in July 2026, moving 100,000 units across 1 ASIN for 24.4% of Top 10 volume. Amazon Elements follows with 90,000 units (22.0%), ahead of HUGGIES on 50,000 units (12.2%).
Volume is spread across 7 brands, with the top three holding 58.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $4.81 to $20.09, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
1 ASIN in Top 10
24.4%
Units
100K
Revenue
$458K
Avg. price
$4.81
B095KCG1Q2
$4.81·★4.5·52.9K revsAmazon Basics Flushable Wipes, Fragrance Free, Adult Wet Wipes,126 Count (3 Packs of 42), Packaging May Vary
Units sold100K
Amazon Elements
2 ASINs in Top 10
22.0%
Units
90K
Revenue
$1.8M
Avg. price
$20.09
B07H53W5WP
$20.47·★4.7·52K revsAmazon Elements Baby Wipes, Unscented, Hypoallergenic, Alcohol-Free, With Aloe and Vitamin E, 810 Count, Flip-Top Packs
Units sold50KB07H4V7M4C
$19.71·★4.6·40.6K revsAmazon Elements Baby Wipes, Sensitive, Unscented, Cleans Gently, 810 Count, Flip-Top Packs, Pack of 9
Units sold40K
HUGGIES
1 ASIN in Top 10
12.2%
Units
50K
Revenue
$566.5K
Avg. price
$11.33
B08QRT84WJ
$11.33·★4.8·127.8K revsHUGGIES Natural Care Sensitive Baby Wipes, Unscented, 6 Packs, 288 Wipes | Fragrance Free, Gentle Clean, Hypoallergenic, Dermatologist Tested, No Harsh Irritants, 1-Handed Dispensing
Units sold50K
Trending Unscented Baby Wipes Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0G47WXS76 leads positive momentum with ▲ 4400.0% MoM growth on 9K units, with B0G4W6H1F4 close behind at ▲ 1566.7% MoM on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G47WXS76
Amazon Elements Baby Wipes, Unscented, Hypoallergenic, Alcohol-Free, 270 Count, Flip-Top Packs
Price
$8.88
Rating
4.7
Reviews
52K
Latest month sales
B0G4W6H1F4
Amazon Elements Baby Wipes, Sensitive, Unscented, Cleans Gently, 270 Count, Flip-Top Packs, Pack of 3
Price
$8.88
Rating
4.6
Reviews
40.5K
Latest month sales
B0GC95XM1H
Hello Bello Premium Fragrance-Free Baby Wipes, with Chamomile & Aloe Extracts for Sensitive Skin - 12 Resealable Packs = 720 Total Wipes
Unlock to view ASIN details and product titles
Price
$34.78
Rating
4.5
Reviews
5.8K
Latest month sales
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