Uniball Signo 207 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Uniball Signo 207 sales on Amazon US totaled 135,100 units in July 2026 (▲ 8.0% vs. the prior month), generating an estimated $1,601,472 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 77.0% of unit volume and 78.5% of revenue, while a typical listing is priced at $11.53. The keyword itself pulled 16,198 Amazon queries over the same period (▼ 11.0% MoM).

Zooming out to the 12-month window ending July 2026, the uniball signo 207 Top 50 moved 1,384,100 units and $16,096,344 in cumulative sales — an average of 115,342 units and $1,341,362 per month. Monthly throughput topped out at 185,050 units in August 2025 and dipped to 73,250 in May 2026, leaving the latest reading 27.0% lower than August 2025.

1.4MTotal units sold · Last 12 months
$16.1MTotal revenue · Last 12 months
16.2K▼ 11.0% MoM
Monthly search volume
$11.53Avg. price · July 2026

Uniball Signo 207 Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales185.1K
Revenue$2.1M

2025/09

Sales107.7K
Revenue$1.4M

2025/10

Sales89.2K
Revenue$1.1M

2025/11

Sales88K
Revenue$1.1M

2025/12

Sales101.8K
Revenue$1.2M

2026/01

Sales127.5K
Revenue$1.4M

2026/02

Sales125.5K
Revenue$1.4M

2026/03

Sales118K
Revenue$1.4M

2026/04

Sales107.9K
Revenue$1.2M

2026/05

Sales73.3K
Revenue$762.1K

2026/06

Sales125.1K
Revenue$1.4M
135.1K

2026/07

Sales135.1K
Revenue$1.6M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

135.1K

▲ 8.0% MoM

Monthly Revenue 2026/07

$1.6M

▲ 16.1% MoM

Top 10 Market Share 2026/07

77.0%

See the Top 10 ASINs driving 77.0% of sales

Uniball Signo 207 Market Share & Sales Concentration on Amazon US — July 2026

The most-sold uniball signo 207 listing on Amazon US in July 2026 is ASIN B082PN4X5J (Brand: Sharpie), which sold 50,000 units at $11.71 apiece — equal to 37.0% of every unit tracked in this report and 5.0× the volume of the No. 2 listing.

The Top 10 ASINs account for 104,000 units and $1,257,850 in July 2026 — 77.0% of unit volume and 78.5% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Uniball Signo 207' on Amazon

July 2026
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77.0% Volume Share 104K units sold
78.5% Revenue Share $1.3M estimated
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Top 5 Volume Share breakdown

B082PN4X5J 37.0%
B001E6D3W6 7.4%
B01N6ZP7F5 7.4%
B0006VO194 5.2%
B000FDR47E 5.2%
Others 37.8%
#1
Sharpie Gel Gel Pens, Black Barrel, Medium Point (0.7mm), Black Gel Ink, 12 Count - Home, Office, School, Journaling, Writing, Note-Taking, Teacher Supplies

B082PN4X5J

Sharpie Gel Gel Pens, Black Barrel, Medium Point (0.7mm), Black Gel Ink, 12 Count - Home, Office, School, Journaling, Writing, Note-Taking, Teacher Supplies

$11.71·★ 4.6·84.3K reviews
Monthly Sales

50K

▲ 25.0%

vs. prior month

Revenue

$599.5K

latest month

Monthly Trend

12-month trend

#2
PILOT G2 Premium Refillable & Retractable Rolling Ball Gel Pens, Bold Point, Bold Gel Pens, 1.0mm, Black Ink, 12-Pack

B001E6D3W6

PILOT G2 Premium Refillable & Retractable Rolling Ball Gel Pens, Bold Point, Bold Gel Pens, 1.0mm, Black Ink, 12-Pack

$13.99·★ 4.8·28.3K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$140.7K

latest month

Monthly Trend

12-month trend

#3
Pentel EnerGel RTX Retractable Liquid Gel Pens, (0.7mm), Assorted Colors, Ultimate Writing Pens, Best Writing Pens for Office, School and Journaling, Pack of 12

B01N6ZP7F5

Pentel EnerGel RTX Retractable Liquid Gel Pens, (0.7mm), Assorted Colors, Ultimate Writing Pens, Best Writing Pens for Office, School and Journaling, Pack of 12

$17.48·★ 4.8·12.8K reviews
Monthly Sales

10K

▲ 233.3%

vs. prior month

Revenue

$146.7K

latest month

Monthly Trend

12-month trend

#4
Paper Mate Flair Felt Tip Pens, Medium Point (0.7mm), Black, 12 Count - Teacher Supplies, Journaling, Note-Taking, Writing

B0006VO194

Paper Mate Flair Felt Tip Pens, Medium Point (0.7mm), Black, 12 Count - Teacher Supplies, Journaling, Note-Taking, Writing

$14.75·★ 4.8·8.1K reviews
Monthly Sales

7K

▲ 16.7%

vs. prior month

Revenue

$89.9K

latest month

Monthly Trend

12-month trend

#5
uniball™ 207 Gel Pens, Black Ink, 0.7mm Medium Point, Retractable, 12 Count | Smooth Writing, Fraud-Resistant, uni Super Ink™

B000FDR47E

uniball™ 207 Gel Pens, Black Ink, 0.7mm Medium Point, Retractable, 12 Count | Smooth Writing, Fraud-Resistant, uni Super Ink™

$14.81·★ 4.6·25.3K reviews
Monthly Sales

7K

▲ 16.7%

vs. prior month

Revenue

$99.2K

latest month

Monthly Trend

12-month trend

#6
uniball™ 207 Plus+ Gel Pens, Black Ink, 0.7mm Medium Point, 4 Count | Retractable, Faster-Drying, Smooth Writing, Smear-Resistant, uni Super Ink™ Plus+

B0B4BGWLCQ

uniball™ 207 Plus+ Gel Pens, Black Ink, 0.7mm Medium Point, 4 Count | Retractable, Faster-Drying, Smooth Writing, Smear-Resistant, uni Super Ink™ Plus+

$4.04·★ 4.7·27.9K reviews
Monthly Sales

6K

▲ 20.0%

vs. prior month

Revenue

$25.9K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Uniball Signo 207 Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Sharpie is the best-performing uniball signo 207 brand in July 2026, moving 50,000 units across 1 ASIN for 48.1% of Top 10 volume. Uni-Ball follows with 19,000 units (18.3%), ahead of PILOT on 10,000 units (9.6%).

With 7 brands splitting the Top 10 and 76.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.08 to $13.99, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

48.1%
18.3%
9.6%
24.0%
Sharpie
Uni-Ball
PILOT
Other brands
1

Sharpie

1 ASIN in Top 10

48.1%

Units

50K

Revenue

$599.5K

Avg. price

$11.71

  • Sharpie Gel Gel Pens, Black Barrel, Medium Point (0.7mm), Black Gel Ink, 12 Count - Home, Office, School, Journaling, Writing, Note-Taking, Teacher Supplies

    B082PN4X5J

    $11.71·★4.6·84.3K revs

    Sharpie Gel Gel Pens, Black Barrel, Medium Point (0.7mm), Black Gel Ink, 12 Count - Home, Office, School, Journaling, Writing, Note-Taking, Teacher Supplies

    Units sold50K
2

Uni-Ball

4 ASINs in Top 10

18.3%

Units

19K

Revenue

$173.6K

Avg. price

$9.08

  • uniball™ 207 Gel Pens, Black Ink, 0.7mm Medium Point, Retractable, 12 Count | Smooth Writing, Fraud-Resistant, uni Super Ink™

    B000FDR47E

    $14.81·★4.6·25.3K revs

    uniball™ 207 Gel Pens, Black Ink, 0.7mm Medium Point, Retractable, 12 Count | Smooth Writing, Fraud-Resistant, uni Super Ink™

    Units sold7K
  • uniball™ 207 Plus+ Gel Pens, Black Ink, 0.7mm Medium Point, 4 Count | Retractable, Faster-Drying, Smooth Writing, Smear-Resistant, uni Super Ink™ Plus+

    B0B4BGWLCQ

    $4.04·★4.7·27.9K revs

    uniball™ 207 Plus+ Gel Pens, Black Ink, 0.7mm Medium Point, 4 Count | Retractable, Faster-Drying, Smooth Writing, Smear-Resistant, uni Super Ink™ Plus+

    Units sold6K
  • Uni-Ball Vision Stick Roller Ball Pens, Fine Point, Black Ink, Pack of 4

    B0012YVR1O

    $7.47·★4.7·15K revs

    Uni-Ball Vision Stick Roller Ball Pens, Fine Point, Black Ink, Pack of 4

    Units sold4K
  • uniball™ Jetstream RT Ballpoint Pens, Black Ink, 0.7mm Fine Point, 3 Count | Retractable, Smooth Writing, Quick-Drying, Smear-Resistant, uni Super Ink™

    B002FSZP5A

    $9.99·★4.6·12.3K revs

    uniball™ Jetstream RT Ballpoint Pens, Black Ink, 0.7mm Fine Point, 3 Count | Retractable, Smooth Writing, Quick-Drying, Smear-Resistant, uni Super Ink™

    Units sold2K
3

PILOT

1 ASIN in Top 10

9.6%

Units

10K

Revenue

$140.7K

Avg. price

$13.99

  • PILOT G2 Premium Refillable & Retractable Rolling Ball Gel Pens, Bold Point, Bold Gel Pens, 1.0mm, Black Ink, 12-Pack

    B001E6D3W6

    $13.99·★4.8·28.3K revs

    PILOT G2 Premium Refillable & Retractable Rolling Ball Gel Pens, Bold Point, Bold Gel Pens, 1.0mm, Black Ink, 12-Pack

    Units sold10K

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