Under Eye Bags Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Under Eye Bags sales on Amazon US totaled 903,000 units in July 2026 (▼ 35.1% vs. the prior month), generating an estimated $16,958,350 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.5% of unit volume and 48.5% of revenue, while a typical listing is priced at $20.85. The keyword itself pulled 12,853 Amazon queries over the same period (▼ 22.6% MoM).
Zooming out to the 12-month window ending July 2026, the under eye bags Top 50 moved 9,913,350 units and $180,726,124 in cumulative sales — an average of 826,113 units and $15,060,510 per month. Monthly throughput topped out at 1,391,000 units in June 2026 and dipped to 535,650 in September 2025, leaving the latest reading 63.4% higher than August 2025.
Under Eye Bags Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
903K
▼ 35.1% MoM
Monthly Revenue 2026/07
$17M
▼ 36.3% MoM
Top 10 Market Share 2026/07
56.5%
Under Eye Bags Market Share & Sales Concentration on Amazon US — July 2026
The most-sold under eye bags listing on Amazon US in July 2026 is ASIN B0GHMZXX8Y (Brand: medicube), which sold 90,000 units at $15.20 apiece — equal to 10.0% of every unit tracked in this report and 29% ahead of the No. 2 listing.
The Top 10 ASINs account for 510,000 units and $8,218,900 in July 2026 — 56.5% of unit volume and 48.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Under Eye Bags' on Amazon
July 2026
Is 56.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0GHMZXX8Y
medicube PDRN Pink Collagen Volume Multi Balm Stick - Face & Body Balm | Volufiline, PDRN, NAD, Collagen - Under-Eyes, Neck, Forehead, Smile Lines, Lips, Plumping & Radiance for Line Care, K-Beauty
90K
▼ 10.0%vs. prior month
$1.7M
latest month
12-month trend
B0DBF65JYY
medicube PDRN Pink Peptide Serum with Salmon DNA | Pink Glow Serum - Peptides & Niacinamide for Hydration & Firm-Looking Skin, Uneven Tone Care, Korean Skincare, 1.01 fl. Oz
70K
▼ 30.0%vs. prior month
$1.3M
latest month
12-month trend
B0CNCL35CH
Dr.Melaxin Collagen Multi Balm Stick, Calcium & Adenosine Korean Wrinkle Stick for Eye, Neck & Face, Firming Collagen Stick, Under Eye Balm for Dark Circles & Depuffing, Korean Skin Care, 0.31 oz
70K
▼ 30.0%vs. prior month
$1.3M
latest month
12-month trend
B0GD6R7CFJ
BIODANCE Hydrogel Eye Patches for Under Eye - Collagen Peptide, Anti Wrinkle & Fine Lines (60 Count)
60K
▼ 40.0%vs. prior month
$1.4M
latest month
12-month trend
B091NJQ29P
Good Molecules Yerba Mate Wake Up Eye Gel, Caffeine Under Eye Cream, 15 ml | Refreshes and hydrates tired under eyes with caffeine. Helps improve the look of puffiness, under eye bags, and fine lines.
50K
▼ 16.7%vs. prior month
$294K
latest month
12-month trend
B0B45LL4DD
Beauty of Joseon Revive Eye Serum with Retinal Niacinamide Correction for Puffy Eye Bags Fine Lines Dark Circles Wrinkles, Korean Skin Care 30ml, 1.01 fl.oz
50K
▼ 16.7%vs. prior month
$792.5K
latest month
12-month trend
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Best Under Eye Bags Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
medicube is the best-performing under eye bags brand in July 2026, moving 160,000 units across 2 ASINs for 31.4% of Top 10 volume. Dr.Melaxin follows with 70,000 units (13.7%), ahead of BIODANCE on 60,000 units (11.8%).
Volume is spread across 9 brands, with the top three holding 56.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $15.16 to $23.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
medicube
2 ASINs in Top 10
31.4%
Units
160K
Revenue
$3M
Avg. price
$15.16
B0GHMZXX8Y
$15.20·★3.8·2.5K revsmedicube PDRN Pink Collagen Volume Multi Balm Stick - Face & Body Balm | Volufiline, PDRN, NAD, Collagen - Under-Eyes, Neck, Forehead, Smile Lines, Lips, Plumping & Radiance for Line Care, K-Beauty
Units sold90KB0DBF65JYY
$15.12·★4.6·21.3K revsmedicube PDRN Pink Peptide Serum with Salmon DNA | Pink Glow Serum - Peptides & Niacinamide for Hydration & Firm-Looking Skin, Uneven Tone Care, Korean Skincare, 1.01 fl. Oz
Units sold70K
Dr.Melaxin
1 ASIN in Top 10
13.7%
Units
70K
Revenue
$1.3M
Avg. price
$18.49
B0CNCL35CH
$18.49·★4.1·9.8K revsDr.Melaxin Collagen Multi Balm Stick, Calcium & Adenosine Korean Wrinkle Stick for Eye, Neck & Face, Firming Collagen Stick, Under Eye Balm for Dark Circles & Depuffing, Korean Skin Care, 0.31 oz
Units sold70K
BIODANCE
1 ASIN in Top 10
11.8%
Units
60K
Revenue
$1.4M
Avg. price
$23.00
B0GD6R7CFJ
$23.00·★4.5·3.7K revsBIODANCE Hydrogel Eye Patches for Under Eye - Collagen Peptide, Anti Wrinkle & Fine Lines (60 Count)
Units sold60K
Trending Under Eye Bags Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B01MUZVE1C booked 30K units at $9.20, with ▼ 25.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01MUZVE1C
The Ordinary Caffeine Solution 5% + EGCG Eye Serum, Depuffing Eye Serum for Dark Circles and Tired Eyes
Price
$9.20
Rating
4.4
Reviews
19K
Latest month sales
B014E2D6BY
grace & stella Award Winning Eye Patches for Puffy Eyes | Birthday Gifts for Women - Under Eye Mask for Dark Circles & Undereye Bags - Gifts for Mom - Vegan Self Care (24 Pairs, Gold)
Price
$23.95
Rating
4.3
Reviews
49.2K
Latest month sales
B0DM4D187H
Palladio Under Eye Brightener, Conceal, Brightens, Reduces Appearance of Dark Circles, With Caffeine Peptides & Vitamin E, Tired Skin Color Correcting Brightener & Primer, Light to Medium (Soft Pink)
Unlock to view ASIN details and product titles
Price
$12.59
Rating
4.1
Reviews
7.1K
Latest month sales
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