Dark Circles Under Eye Treatment Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dark Circles Under Eye Treatment sales on Amazon US totaled 1,079,000 units in July 2026 (▼ 34.8% vs. the prior month), generating an estimated $21,245,750 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.8% of unit volume and 48.0% of revenue, while a typical listing is priced at $21.26. The keyword itself pulled 16,328 Amazon queries over the same period (▼ 24.9% MoM).
Zooming out to the 12-month window ending July 2026, the dark circles under eye treatment Top 50 moved 11,360,450 units and $218,538,660 in cumulative sales — an average of 946,704 units and $18,211,555 per month. Monthly throughput topped out at 1,654,000 units in June 2026 and dipped to 575,900 in August 2025, leaving the latest reading 87.4% higher than August 2025.
Dark Circles Under Eye Treatment Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.1M
▼ 34.8% MoM
Monthly Revenue 2026/07
$21.2M
▼ 34.8% MoM
Top 10 Market Share 2026/07
52.8%
Dark Circles Under Eye Treatment Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dark circles under eye treatment listing on Amazon US in July 2026 is ASIN B0DK4Y2YP3 (Brand: celimax), which sold 100,000 units at $13.00 apiece — equal to 9.3% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 570,000 units and $10,200,200 in July 2026 — 52.8% of unit volume and 48.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dark Circles Under Eye Treatment' on Amazon
July 2026
Is 52.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DK4Y2YP3
celimax The Vita A Retinal Shot Tightening Booster (0.51 fl.oz) | 0.1% Retinal, 3% Matryxyl, High-Strength Retinoid, Anti Aging, Pore Minimizer, Fine Lines, Skin Firming, Korean Skin Care
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0GHMZXX8Y
medicube PDRN Pink Collagen Volume Multi Balm Stick - Face & Body Balm | Volufiline, PDRN, NAD, Collagen - Under-Eyes, Neck, Forehead, Smile Lines, Lips, Plumping & Radiance for Line Care, K-Beauty
90K
▼ 10.0%vs. prior month
$1.7M
latest month
12-month trend
B0CNCL35CH
Dr.Melaxin Collagen Multi Balm Stick, Calcium & Adenosine Korean Wrinkle Stick for Eye, Neck & Face, Firming Collagen Stick, Under Eye Balm for Dark Circles & Depuffing, Korean Skin Care, 0.31 oz
70K
▼ 30.0%vs. prior month
$1.3M
latest month
12-month trend
B0GD6R7CFJ
BIODANCE Hydrogel Eye Patches for Under Eye - Collagen Peptide, Anti Wrinkle & Fine Lines (60 Count)
60K
▼ 40.0%vs. prior month
$1.4M
latest month
12-month trend
B091NJQ29P
Good Molecules Yerba Mate Wake Up Eye Gel, Caffeine Under Eye Cream, 15 ml | Refreshes and hydrates tired under eyes with caffeine. Helps improve the look of puffiness, under eye bags, and fine lines.
50K
▼ 16.7%vs. prior month
$294K
latest month
12-month trend
B0FKGJYFC8
Dr.Althea 345 Relief Cream, 1.69 Fl Oz (Ver.2 - Pack of 1) | PDRN & Hyaluronic Acid for Instant Hydration, Blemish, Post-Acne Vegan Face Moisturizer with Centella, Non-comedogenic
50K
▼ 50.0%vs. prior month
$1.3M
latest month
12-month trend
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Best Dark Circles Under Eye Treatment Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
celimax is the best-performing dark circles under eye treatment brand in July 2026, moving 100,000 units across 1 ASIN for 17.5% of Top 10 volume. medicube follows with 90,000 units (15.8%), ahead of Dr.Melaxin on 70,000 units (12.3%).
Volume is spread across 10 brands, with the top three holding 45.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $13.00 to $19.90, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
celimax
1 ASIN in Top 10
17.5%
Units
100K
Revenue
$1.8M
Avg. price
$13.00
B0DK4Y2YP3
$13.00·★4.4·23.2K revscelimax The Vita A Retinal Shot Tightening Booster (0.51 fl.oz) | 0.1% Retinal, 3% Matryxyl, High-Strength Retinoid, Anti Aging, Pore Minimizer, Fine Lines, Skin Firming, Korean Skin Care
Units sold100K
medicube
1 ASIN in Top 10
15.8%
Units
90K
Revenue
$1.7M
Avg. price
$19.90
B0GHMZXX8Y
$19.90·★3.8·2.2K revsmedicube PDRN Pink Collagen Volume Multi Balm Stick - Face & Body Balm | Volufiline, PDRN, NAD, Collagen - Under-Eyes, Neck, Forehead, Smile Lines, Lips, Plumping & Radiance for Line Care, K-Beauty
Units sold90K
Dr.Melaxin
1 ASIN in Top 10
12.3%
Units
70K
Revenue
$1.3M
Avg. price
$19.00
B0CNCL35CH
$19.00·★4.1·9.5K revsDr.Melaxin Collagen Multi Balm Stick, Calcium & Adenosine Korean Wrinkle Stick for Eye, Neck & Face, Firming Collagen Stick, Under Eye Balm for Dark Circles & Depuffing, Korean Skin Care, 0.31 oz
Units sold70K
Trending Dark Circles Under Eye Treatment Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B01MUZVE1C booked 30K units at $9.20, with ▼ 25.0% MoM change. On the growth side, B0DM4D187H leads positive momentum with ▲ 200.0% MoM growth on 30K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01MUZVE1C
The Ordinary Caffeine Solution 5% + EGCG Eye Serum, Depuffing Eye Serum for Dark Circles and Tired Eyes
Price
$9.20
Rating
4.4
Reviews
18.9K
Latest month sales
B014E2D6BY
grace & stella Award Winning Eye Patches for Puffy Eyes | Birthday Gifts for Women - Under Eye Mask for Dark Circles & Undereye Bags - Gifts for Mom - Vegan Self Care (24 Pairs, Gold)
Price
$23.95
Rating
4.3
Reviews
49K
Latest month sales
B0DM4D187H
Palladio Under Eye Brightener, Conceal, Brightens, Reduces Appearance of Dark Circles, With Caffeine Peptides & Vitamin E, Tired Skin Color Correcting Brightener & Primer, Light to Medium (Soft Pink)
Unlock to view ASIN details and product titles
Price
$12.59
Rating
4.1
Reviews
6.9K
Latest month sales
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