Unbleached Parchment Paper Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Unbleached Parchment Paper sales on Amazon US totaled 223,150 units in July 2026 (▼ 5.6% vs. the prior month), generating an estimated $2,040,713 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.4% of unit volume and 52.8% of revenue, while a typical listing is priced at $12.12. The keyword itself pulled 21,945 Amazon queries over the same period (▲ 2.7% MoM).
Zooming out to the 12-month window ending July 2026, the unbleached parchment paper Top 50 moved 2,759,850 units and $26,412,310 in cumulative sales — an average of 229,988 units and $2,201,026 per month. Monthly throughput topped out at 284,850 units in November 2025 and dipped to 135,100 in May 2026, leaving the latest reading 4.9% higher than August 2025.
Unbleached Parchment Paper Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
223.2K
▼ 5.6% MoM
Monthly Revenue 2026/07
$2M
▼ 4.6% MoM
Top 10 Market Share 2026/07
65.4%
Unbleached Parchment Paper Market Share & Sales Concentration on Amazon US — July 2026
The most-sold unbleached parchment paper listing on Amazon US in July 2026 is ASIN B07PFYT8MC (Brand: Reynolds), which sold 30,000 units at $3.59 apiece — equal to 13.4% of every unit tracked in this report.
The Top 10 ASINs account for 146,000 units and $1,077,250 in July 2026 — 65.4% of unit volume and 52.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Unbleached Parchment Paper' on Amazon
July 2026
![Air Fryer Liners Disposable, 150Pcs Parchment Paper 8" Square for 5-8QT | [Food Grade Material] Unbleached Parchment Paper Non-Stick & Waterproof Oilproof Easy Cleanup for Air Fryer Sheets Papers (ASIN B0BFVW29P9), rank #6 by monthly sales volume for 'Unbleached Parchment Paper' on Amazon](https://m.media-amazon.com/images/I/71zVePbNEDL._AC_UY512_.jpg)
Is 65.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B07PFYT8MC
Reynolds Kitchens Unbleached Parchment Paper Roll, 45sq ft | Chlorine-Free, Nonstick Baking Parchment Paper, Microwave and Oven Safe To 425F, Fits Standard Baking Sheets, 12 in x 45 ft
30K
▼ 25.0%vs. prior month
$101.7K
latest month
12-month trend
B09NQGXJ5C
Amazon Basics Amazon Basics Parchment Paper, 90 Sq Ft Roll, Packaging May Vary
30K
▲ 50.0%vs. prior month
$198.3K
latest month
12-month trend
B0B6PLG6G2
125Pcs 8 Inch Square Air Fryer Liners Disposable for 5-8QT, Parchment Paper | Non-Stick, Unbleached Food Grade, Waterproof Oilproof Baking Airfryer Sheets Papers for Oven, Microwave, Baking, Roasting
20K
▲ 0.0%vs. prior month
$211.2K
latest month
12-month trend
B001T6JTMY
If You Care, Paper Parchment 70 Square Feet
10K
▼ 50.0%vs. prior month
$58K
latest month
12-month trend
B08ZQF4K3Y
365 by Whole Foods Market, Unbleached Parchment Paper, 72 Sq Ft
10K
▲ 0.0%vs. prior month
$36.8K
latest month
12-month trend
B0BFVW29P9
Air Fryer Liners Disposable, 150Pcs Parchment Paper 8" Square for 5-8QT | [Food Grade Material] Unbleached Parchment Paper Non-Stick & Waterproof Oilproof Easy Cleanup for Air Fryer Sheets Papers
10K
▲ 0.0%vs. prior month
$107.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Unbleached Parchment Paper Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Reynolds is the best-performing unbleached parchment paper brand in July 2026, moving 39,000 units across 2 ASINs for 26.7% of Top 10 volume. Amazon Basics follows with 30,000 units (20.5%), ahead of vailnd on 20,000 units (13.7%).
With 9 brands splitting the Top 10 and 61.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.88 to $9.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Reynolds
2 ASINs in Top 10
26.7%
Units
39K
Revenue
$139.1K
Avg. price
$3.88
B07PFYT8MC
$3.59·★4.8·23.3K revsReynolds Kitchens Unbleached Parchment Paper Roll, 45sq ft | Chlorine-Free, Nonstick Baking Parchment Paper, Microwave and Oven Safe To 425F, Fits Standard Baking Sheets, 12 in x 45 ft
Units sold30KB0BKR66QGC
$4.18·★4.5·4.7K revsReynolds Kitchens Air Fryer Liners Disposable, Unbleached Parchment Paper Sheets, 50 Count | Pre-Cut Disposable Parchment Paper Sheets, Fits Round and Square Air Fryers, Safe Up To 400F, Perforated For Better Airflow
Units sold9K
Amazon Basics
1 ASIN in Top 10
20.5%
Units
30K
Revenue
$198.3K
Avg. price
$7.27
B09NQGXJ5C
$7.27·★4.8·8.1K revsAmazon Basics Amazon Basics Parchment Paper, 90 Sq Ft Roll, Packaging May Vary
Units sold30K
vailnd
1 ASIN in Top 10
13.7%
Units
20K
Revenue
$211.2K
Avg. price
$9.97
B0B6PLG6G2
$9.97·★4.6·33.3K revs125Pcs 8 Inch Square Air Fryer Liners Disposable for 5-8QT, Parchment Paper | Non-Stick, Unbleached Food Grade, Waterproof Oilproof Baking Airfryer Sheets Papers for Oven, Microwave, Baking, Roasting
Units sold20K
Trending Unbleached Parchment Paper Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0C6KDWL3W booked 8K units at $9.99, with ▲ 100.0% MoM change. On the growth side, B0GZMT7C3V leads positive momentum with ▲ 1100.0% MoM growth on 600 units, with B0FXY51C88 close behind at ▲ 600.0% MoM on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C6KDWL3W
200 PCS Unbleached Parchment Paper Sheets for Baking 12x16 Inches, Non-Stick and Non-Toxic Pre-cut Parchment Sheets for Oven, Cooking, Grilling, Air Fryer and Steaming - Fit for Half Sheet Pans
Price
$9.99
Rating
4.8
Reviews
1.5K
Latest month sales
B0GZMT7C3V
140 Pcs Parchment Paper Sheets 9x13 In, Precut Parchment Paper for Baking | Non-Stick Unbleached Baking Paper Sheets for Air Fryer, Oven, Microwave. Heavy-Duty, Food-Grade, Oil-proof, Natural Brown
Price
$5.99
Rating
4.7
Reviews
61
Latest month sales
B0FXY51C88
100Pcs 9x13 Inch Unbleached Parchment Paper for Cooking,Baking | Natural Wood Pulp,Food Grade,Non-Stick,Waterproof Oilproof,Pre-Cut Sheets for Steaming,Grilling,Air Fryer,Oven,Microwave
Unlock to view ASIN details and product titles
Price
$5.87
Rating
4.6
Reviews
105
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this unbleached parchment paper report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card