Wax Paper Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Wax Paper sales on Amazon US totaled 171,200 units in July 2026 (▼ 9.8% vs. the prior month), generating an estimated $1,143,769 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 68.9% of unit volume and 61.2% of revenue, while a typical listing is priced at $9.19. The keyword itself pulled 41,343 Amazon queries over the same period (▲ 9.3% MoM).
Zooming out to the 12-month window ending July 2026, the wax paper Top 50 moved 2,067,700 units and $13,914,173 in cumulative sales — an average of 172,308 units and $1,159,514 per month. Monthly throughput topped out at 198,400 units in November 2025 and dipped to 98,950 in May 2026, leaving the latest reading 9.8% higher than August 2025.
Wax Paper Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
171.2K
▼ 9.8% MoM
Monthly Revenue 2026/07
$1.1M
▼ 7.3% MoM
Top 10 Market Share 2026/07
68.9%
Wax Paper Market Share & Sales Concentration on Amazon US — July 2026
The most-sold wax paper listing on Amazon US in July 2026 is ASIN B07PFYT8MC (Brand: Reynolds), which sold 30,000 units at $3.39 apiece — equal to 17.5% of every unit tracked in this report.
The Top 10 ASINs account for 118,000 units and $700,380 in July 2026 — 68.9% of unit volume and 61.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Wax Paper' on Amazon
July 2026
Is 68.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07PFYT8MC
Reynolds Kitchens Unbleached Parchment Paper Roll, 45sq ft | Chlorine-Free, Nonstick Baking Parchment Paper, Microwave and Oven Safe To 425F, Fits Standard Baking Sheets, 12 in x 45 ft
30K
▼ 25.0%vs. prior month
$101.7K
latest month
12-month trend
B09NQGXJ5C
Amazon Basics Amazon Basics Parchment Paper, 90 Sq Ft Roll, Packaging May Vary
30K
▲ 50.0%vs. prior month
$198.3K
latest month
12-month trend
B001T6JTMY
If You Care, Paper Parchment 70 Square Feet
10K
▼ 50.0%vs. prior month
$58K
latest month
12-month trend
B0036QO8M6
Reynolds Kitchens Cut-Rite Wax Paper Roll, Built-In Cutter, 1pk, 75sq ft | Mess-Free Nonstick Kitchen Wax Paper, Food Storage, Chocolate Setting, Freezing, Easy Cleanup, Microwave Safe, 75 ft x 12 in
10K
▲ 0.0%vs. prior month
$25.9K
latest month
12-month trend
B08ZQF4K3Y
365 by Whole Foods Market, Unbleached Parchment Paper, 72 Sq Ft
10K
▲ 0.0%vs. prior month
$36.8K
latest month
12-month trend
B08NYGWR4S
Unbleached 15 x 200 ft Parchment Baking Paper Roll - 250 Sq.Ft for Baking, Cooking, Grilling, Air Fryer and Steaming
6K
▲ 20.0%vs. prior month
$91.9K
latest month
12-month trend
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Best Wax Paper Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Reynolds is the best-performing wax paper brand in July 2026, moving 51,000 units across 4 ASINs for 43.2% of Top 10 volume. Amazon Basics follows with 30,000 units (25.4%), ahead of HIWARE on 11,000 units (9.3%).
With 6 brands splitting the Top 10 and 78.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.08 to $16.48, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Reynolds
4 ASINs in Top 10
43.2%
Units
51K
Revenue
$181.2K
Avg. price
$4.08
B07PFYT8MC
$3.39·★4.8·23.3K revsReynolds Kitchens Unbleached Parchment Paper Roll, 45sq ft | Chlorine-Free, Nonstick Baking Parchment Paper, Microwave and Oven Safe To 425F, Fits Standard Baking Sheets, 12 in x 45 ft
Units sold30KB0036QO8M6
$2.66·★4.8·8.3K revsReynolds Kitchens Cut-Rite Wax Paper Roll, Built-In Cutter, 1pk, 75sq ft | Mess-Free Nonstick Kitchen Wax Paper, Food Storage, Chocolate Setting, Freezing, Easy Cleanup, Microwave Safe, 75 ft x 12 in
Units sold10KB07L25WYS2
$3.59·★4.8·27.9K revsReynolds Kitchens Pop-Up Parchment Paper Sheets, 30ct | Pre-Cut Nonstick Parchment Sheets, Microwave and Oven Safe Up to 425F, Easy Cleanup, Fits Standard Pans, 10.7 x 13.6 in
Units sold6KB00C37QN2C
$6.67·★4.8·5.5K revsReynolds Kitchens Stay Flat Parchment Paper Roll with SmartGrid, 45sq ft | Non-Curling Baking Parchment Paper Roll, 15 In Width, Nonstick, Microwave and Oven Safe To 425F, Easy Release and Cleanup
Units sold5K
Amazon Basics
1 ASIN in Top 10
25.4%
Units
30K
Revenue
$198.3K
Avg. price
$7.27
B09NQGXJ5C
$7.27·★4.8·8.1K revsAmazon Basics Amazon Basics Parchment Paper, 90 Sq Ft Roll, Packaging May Vary
Units sold30K
HIWARE
2 ASINs in Top 10
9.3%
Units
11K
Revenue
$176.9K
Avg. price
$16.48
B08NYGWR4S
$15.99·★4.6·7.5K revsUnbleached 15 x 200 ft Parchment Baking Paper Roll - 250 Sq.Ft for Baking, Cooking, Grilling, Air Fryer and Steaming
Units sold6KB081TZ5KPD
$16.98·★4.8·18.6K revs200 Pcs Parchment Paper Sheets, 12 x 16 Inch, Precut Non-Stick Parchment Sheets for Baking, Cooking, Grilling, Air Fryer and Steaming - Unbleached, Fit for Half Sheet Pans
Units sold5K
Trending Wax Paper Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FK5VLSZ5 leads positive momentum with ▲ 200.0% MoM growth on 600 units, with B0G1CH6K1Z close behind at ▲ 100.0% MoM on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FK5VLSZ5
120pcs Wax Paper Sheets for Food, 12x12" Variety Pack Checkered Sandwich Wrapping Paper, Greaseproof Deli Sheets, Pre Cut Premium Food Basket Liners for Party, Festival & Outdoors, JIRNGLA
Price
$6.98
Rating
4.8
Reviews
1.6K
Latest month sales
B0G1CH6K1Z
7x7 Inch Checkered Waxed Deli Paper-100 Sheets, Greaseproof Food Basket Liners, pink Wrapping Paper-Pink
Price
$5.98
Rating
4.7
Reviews
220
Latest month sales
B0FD9YQYV3
150 Non Woven Wax Strips - Large Wax Paper Sheet for Hair Removal | 2.7"x7.8" Waxing Strips for Sugar, Soft, Roll-On Wax, for Bikini, Leg, Face, Body ,Women Men, Home, Salon Essentials Supplies
Unlock to view ASIN details and product titles
Price
$5.99
Rating
4.3
Reviews
108
Latest month sales
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