Umbro Shorts Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Umbro Shorts sales on Amazon US totaled 16,250 units in July 2026 (▼ 17.7% vs. the prior month), generating an estimated $359,717 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 80.6% of unit volume and 81.6% of revenue, while a typical listing is priced at $20.50. The keyword itself pulled 5,511 Amazon queries over the same period (▼ 55.4% MoM).
Zooming out to the 12-month window ending July 2026, the umbro shorts Top 50 moved 123,500 units and $2,690,354 in cumulative sales — an average of 10,292 units and $224,196 per month. Monthly throughput topped out at 19,750 units in June 2026 and dipped to 4,900 in January 2026, leaving the latest reading 38.9% higher than August 2025.
Umbro Shorts Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
16.3K
▼ 17.7% MoM
Monthly Revenue 2026/07
$359.7K
▼ 17.0% MoM
Top 10 Market Share 2026/07
80.6%
Umbro Shorts Market Share & Sales Concentration on Amazon US — July 2026
The most-sold umbro shorts listing on Amazon US in July 2026 is ASIN B0DMM3GHBC (Brand: AKAWOOKO), which sold 4,000 units at $18.99 apiece — equal to 24.6% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 13,100 units and $293,454 in July 2026 — 80.6% of unit volume and 81.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Umbro Shorts' on Amazon
July 2026
Is 80.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0DMM3GHBC
AKAWOOKO 5 Pack Men's Athletic Gym Shorts with Pockets Quick Dry Activewear Workout Running Shorts for Men
4K
▼ 33.3%vs. prior month
$80K
latest month
12-month trend
B097M2BL1B
Cameway 4 Pack Women's Cotton Yoga Dance Short Pants Sport Shorts Summer Athletic Cycling Hiking Sports Shorts
2K
▼ 33.3%vs. prior month
$43K
latest month
12-month trend
B07R1J9J3J
MIER Men's 5 Inch Inseam Running Shorts, Quick-Dry with Pockets
1K
▲ 0.0%vs. prior month
$18.6K
latest month
12-month trend
B0BYH8MC77
Stelle Women's 2 in 1 Athletic Running Shorts with Liner and Zip Pockets
1K
▲ 0.0%vs. prior month
$20K
latest month
12-month trend
B0DH89K684
JWJ Mens 2 in 1 Running Shorts Quick Dry Gym Athletic Workout Clothes with Side Pockets
1K
▲ 0.0%vs. prior month
$38.2K
latest month
12-month trend
B01AK7Y102
Champion Men's Sport Shorts, Standard Fit, 10 Inch Inseam, Lightweight Fabric, Moisture-Wicking
1K
▲ 0.0%vs. prior month
$18.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Umbro Shorts Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
AKAWOOKO is the best-performing umbro shorts brand in July 2026, moving 4,000 units across 1 ASIN for 30.5% of Top 10 volume. Cameway follows with 2,000 units (15.3%), ahead of MIER on 1,000 units (7.6%).
Volume is spread across 10 brands, with the top three holding 53.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $18.99 to $19.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
AKAWOOKO
1 ASIN in Top 10
30.5%
Units
4K
Revenue
$80K
Avg. price
$18.99
B0DMM3GHBC
$18.99·★4.6·4K revsAKAWOOKO 5 Pack Men's Athletic Gym Shorts with Pockets Quick Dry Activewear Workout Running Shorts for Men
Units sold4K
Cameway
1 ASIN in Top 10
15.3%
Units
2K
Revenue
$43K
Avg. price
$19.79
B097M2BL1B
$19.79·★4.2·3.3K revsCameway 4 Pack Women's Cotton Yoga Dance Short Pants Sport Shorts Summer Athletic Cycling Hiking Sports Shorts
Units sold2K
MIER
1 ASIN in Top 10
7.6%
Units
1K
Revenue
$18.6K
Avg. price
$19.99
B07R1J9J3J
$19.99·★4.5·4.7K revsMIER Men's 5 Inch Inseam Running Shorts, Quick-Dry with Pockets
Units sold1K
Trending Umbro Shorts Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GS17LYB4 leads positive momentum with ▲ 300.0% MoM growth on 200 units, with B0CTPC1ZDK close behind at ▲ 66.7% MoM on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GS17LYB4
Gihuo Mens Sweat Shorts Cotton Athletic Shorts Vintage Acid Wash Drawstring Workout Shorts
Price
$39.99
Rating
4.3
Reviews
84
Latest month sales
B0CTPC1ZDK
The Children's Place Boys' Uniform Quick Dry Jogger Shorts
Price
$16.17
Rating
4.6
Reviews
448
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this umbro shorts report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card