Umbrella Holder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Umbrella Holder sales on Amazon US totaled 42,000 units in July 2026 (▼ 28.5% vs. the prior month), generating an estimated $1,614,103 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 73.8% of unit volume and 77.1% of revenue, while a typical listing is priced at $32.94. The keyword itself pulled 26,145 Amazon queries over the same period (▲ 12.5% MoM).
Zooming out to the 12-month window ending July 2026, the umbrella holder Top 50 moved 235,550 units and $8,472,418 in cumulative sales — an average of 19,629 units and $706,035 per month. Monthly throughput topped out at 58,750 units in June 2026 and dipped to 5,750 in January 2026, leaving the latest reading 100.5% higher than August 2025.
Umbrella Holder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
42K
▼ 28.5% MoM
Monthly Revenue 2026/07
$1.6M
▼ 27.2% MoM
Top 10 Market Share 2026/07
73.8%
Umbrella Holder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold umbrella holder listing on Amazon US in July 2026 is ASIN B0DLVXT3SM (Brand: JEAREY), which sold 8,000 units at $30.99 apiece — equal to 19.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 31,000 units and $1,245,030 in July 2026 — 73.8% of unit volume and 77.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Umbrella Holder' on Amazon
July 2026
Is 73.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DLVXT3SM
JEAREY 81.5lb Max Capacity Outdoor Patio Umbrella Base, Black | Water Filled Umbrella Stand, Heavy Duty Market Umbrellas Base Holder for Deck, Poolside, Backyard
8K
▼ 20.0%vs. prior month
$231.7K
latest month
12-month trend
B0CQTSXYZ8
US Weight 40lb Outdoor Umbrella Base - Use with Patio Table - Black
4K
▼ 60.0%vs. prior month
$167K
latest month
12-month trend
B08GVQ8G35
Best Choice Products 123lb Capacity Fillable Mobile Umbrella Base Heavy Duty Market Stand for Patio, Deck, Poolside w/ 4 Wheels, 2 Locks, 2 Knobs, Wind-Resistant Design - Black
4K
▲ 0.0%vs. prior month
$280K
latest month
12-month trend
B06XT1TFJN
Sunnyglade 18" 30.2-lb Heavy Duty Round Patio Umbrella Base Antiqued Bronze | 30.2-Lb Resin Umbrella Base Keeps Patio Umbrellas Steady with An Elegant Bronze Finish, and 1.38"-1.8" Pole Fit
3K
▼ 40.0%vs. prior month
$158.7K
latest month
12-month trend
B07F96S1K7
BACKYARD EXPRESSIONS PATIO · HOME · GARDEN 911554 21 Pound Umbrella Base, Bronze
2K
▼ 66.7%vs. prior month
$73.4K
latest month
12-month trend
B01EHMC9EQ
AMMSUN Beach Umbrella Sand Anchor Heavy Duty Outdoor Umbrellas Auger Base | with 5 Spiral Screw, Safe Umbrella Holder Stand Ideal for Strong Winds White, Universal & One Size Fits Most
2K
▲ 0.0%vs. prior month
$34.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Umbrella Holder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
JEAREY is the best-performing umbrella holder brand in July 2026, moving 8,000 units across 1 ASIN for 25.8% of Top 10 volume. US Weight follows with 8,000 units (25.8%), ahead of Best Choice Products on 6,000 units (19.4%).
With 7 brands splitting the Top 10 and 71.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $27.75 to $53.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
JEAREY
1 ASIN in Top 10
25.8%
Units
8K
Revenue
$231.7K
Avg. price
$30.99
B0DLVXT3SM
$30.99·★4.2·1.5K revsJEAREY 81.5lb Max Capacity Outdoor Patio Umbrella Base, Black | Water Filled Umbrella Stand, Heavy Duty Market Umbrellas Base Holder for Deck, Poolside, Backyard
Units sold8K
US Weight
3 ASINs in Top 10
25.8%
Units
8K
Revenue
$264K
Avg. price
$27.75
B0CQTSXYZ8
$41.75·★4.4·1.3K revsUS Weight 40lb Outdoor Umbrella Base - Use with Patio Table - Black
Units sold4KB0041FZSES
$20.75·★4.3·10.8K revsUS Weight Durable 50 Pound Fillable Umbrella Base Designed to be Used with a Patio Table
Units sold2KB01N0XOZPM
$20.75·★4.3·10.8K revsUS Weight Durable 50 Pound Fillable Umbrella Base Designed to be Used with a Patio Table
Units sold2K
Best Choice Products
2 ASINs in Top 10
19.4%
Units
6K
Revenue
$355.9K
Avg. price
$53.49
B08GVQ8G35
$69.99·★4.6·6.9K revsBest Choice Products 123lb Capacity Fillable Mobile Umbrella Base Heavy Duty Market Stand for Patio, Deck, Poolside w/ 4 Wheels, 2 Locks, 2 Knobs, Wind-Resistant Design - Black
Units sold4KB07CQC5W4X
$36.99·★4.4·5.7K revsBest Choice Products Fillable Umbrella Base Stand Round Sunburst Plastic Patio Umbrella Base Stand, Pole Holder for Outdoor, Lawn w/ 55lbs Weight Capacity, Adjustment Knob
Units sold2K
Trending Umbrella Holder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CYTB5M56 booked 2K units at $65.99, with ▲ 100.0% MoM change. On the growth side, B079KCDNJ3 leads positive momentum with ▲ 150.0% MoM growth on 500 units, with B0DDPJBMYJ close behind at ▲ 100.0% MoM on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CYTB5M56
QZER Umbrella Base with Wheels, Umbrella Stand Heavy Duty 100lb Windproof | Fillable Umbrella Base Mobile Square Umbrella Stand Outdoor Base for Patio, Deck, Poolside, Lawn, Fits Most Sized Umbrellas
Price
$65.99
Rating
4.3
Reviews
439
Latest month sales
B079KCDNJ3
Mind Reader Umbrella Stand, Multi-Purpose Mesh Storage Stand, Organizer for Office and Entryway, Metal Mesh, Black
Price
$20.46
Rating
4.6
Reviews
3.4K
Latest month sales
B0DDPJBMYJ
Adjustable Patio Umbrella Holder for Deck Railing, Balcony, Steel | Patio Umbrella Base Outdoor Umbrella Stand, Patio Umbrella Clamp Fixed Clip Deck Umbrella Mount for Balcony, Patio Railing
Unlock to view ASIN details and product titles
Price
$26.99
Rating
4.0
Reviews
109
Latest month sales
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