Umbrella Hat Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Umbrella Hat sales on Amazon US totaled 73,100 units in July 2026 (▼ 7.6% vs. the prior month), generating an estimated $956,029 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 73.9% of unit volume and 67.9% of revenue, while a typical listing is priced at $13.96. The keyword itself pulled 39,089 Amazon queries over the same period (▼ 29.8% MoM).
Zooming out to the 12-month window ending July 2026, the umbrella hat Top 50 moved 375,450 units and $4,899,668 in cumulative sales — an average of 31,288 units and $408,306 per month. Monthly throughput topped out at 79,100 units in June 2026 and dipped to 11,500 in January 2026, leaving the latest reading 113.4% higher than August 2025.
Umbrella Hat Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
73.1K
▼ 7.6% MoM
Monthly Revenue 2026/07
$956K
▼ 20.9% MoM
Top 10 Market Share 2026/07
73.9%
Umbrella Hat Market Share & Sales Concentration on Amazon US — July 2026
The most-sold umbrella hat listing on Amazon US in July 2026 is ASIN B0DSCBY1DZ (Brand: NPJY), which sold 10,000 units at $12.99 apiece — equal to 13.7% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 54,000 units and $648,980 in July 2026 — 73.9% of unit volume and 67.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Umbrella Hat' on Amazon
July 2026
Is 73.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DSCBY1DZ
NPJY Sun Hats for Women Wide Brim Roll-Up Ponytail Packable Straw Visor
10K
▲ 25.0%vs. prior month
$129.8K
latest month
12-month trend
B071SBKLF6
SY COMPACT Travel Umbrella - Windproof Automatic Compact Umbrellas for Rain | Small & Portable, UV Sun Protection, 11" Folded Travel Size, Fits in Backpack & Car, for Walking & Commutes, Factory Direct
9K
▲ 12.5%vs. prior month
$99.1K
latest month
12-month trend
B0DK1FQPQB
NPQQUAN Sun Hats for Men Women with Neck Flap UPF 50+ UV Protection
9K
▲ 0.0%vs. prior month
$88.1K
latest month
12-month trend
B0DQP7DCNX
ZOORON Sun Hats Visor for Women, UV UPF Straw Beach Hat Foldable Wide Brim Ponytail Summer Hats Packable Travel
6K
▲ 20.0%vs. prior month
$56.2K
latest month
12-month trend
B0DSHMQQSC
FURTALK Mens Bucket Sun Hat UPF Protection Wide Brim Breathable Fishing Hat | Quick-Dry, Ventilation Mesh, Soft Sweatband, Summer, Hiking, Gardening, Beach, Outdoor
4K
▲ 0.0%vs. prior month
$53.8K
latest month
12-month trend
B01J1GQ1HY
EINSKEY Wide Brim Sun Bucket Hat, Waterproof Boonie Hat for Men & Women
4K
▲ 0.0%vs. prior month
$54.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Umbrella Hat Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
NPJY is the best-performing umbrella hat brand in July 2026, moving 10,000 units across 1 ASIN for 18.5% of Top 10 volume. SY COMPACT follows with 9,000 units (16.7%), ahead of NPQQUAN on 9,000 units (16.7%).
Volume is spread across 9 brands, with the top three holding 51.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.95 to $12.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
NPJY
1 ASIN in Top 10
18.5%
Units
10K
Revenue
$129.8K
Avg. price
$12.99
B0DSCBY1DZ
$12.99·★4.0·1.1K revsNPJY Sun Hats for Women Wide Brim Roll-Up Ponytail Packable Straw Visor
Units sold10K
SY COMPACT
1 ASIN in Top 10
16.7%
Units
9K
Revenue
$99.1K
Avg. price
$11.99
B071SBKLF6
$11.99·★4.4·40.4K revsSY COMPACT Travel Umbrella - Windproof Automatic Compact Umbrellas for Rain | Small & Portable, UV Sun Protection, 11" Folded Travel Size, Fits in Backpack & Car, for Walking & Commutes, Factory Direct
Units sold9K
NPQQUAN
1 ASIN in Top 10
16.7%
Units
9K
Revenue
$88.1K
Avg. price
$9.95
B0DK1FQPQB
$9.95·★4.5·1.5K revsNPQQUAN Sun Hats for Men Women with Neck Flap UPF 50+ UV Protection
Units sold9K
Trending Umbrella Hat Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B096RNLXYN booked 4K units at $9.99, with ▲ 100.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B096RNLXYN
KOOLSOLY Outdoor Sun Hat for Men with 50+ UPF Protection Safari Cap Wide Brim Fishing Hat with Neck Flap, for Dad…
Price
$9.99
Rating
4.6
Reviews
4.4K
Latest month sales
B0CN312YSL
ZOORON Sun Hats for Men Women with Neck Flap Fishing UPF 50+ UV Protection | Breathable Wide Brim Bucket Hat Water Resistant Adjustable Detachable Chin Strap Foldable Lightweight Hiking
Price
$9.49
Rating
4.7
Reviews
1.7K
Latest month sales
B0G92LYK9S
AUJ Solar Fan Hat,Solar Powered Fan Hat for Men Women,Wide Brim Sun Hat with 2 Solars Fan,2-in-1 Hands-Free Hats Fans
Unlock to view ASIN details and product titles
Price
$19.99
Rating
3.1
Reviews
288
Latest month sales
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