Umarex Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Umarex sales on Amazon US totaled 24,150 units in July 2026 (▼ 10.1% vs. the prior month), generating an estimated $1,340,175 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.4% of unit volume and 49.5% of revenue, while a typical listing is priced at $79.10. The keyword itself pulled 23,674 Amazon queries over the same period (▲ 15.4% MoM).
Zooming out to the 12-month window ending July 2026, the umarex Top 50 moved 258,700 units and $16,115,187 in cumulative sales — an average of 21,558 units and $1,342,932 per month. Monthly throughput topped out at 32,100 units in December 2025 and dipped to 11,950 in May 2026, leaving the latest reading 22.0% higher than August 2025.
Umarex Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
24.1K
▼ 10.1% MoM
Monthly Revenue 2026/07
$1.3M
▼ 9.4% MoM
Top 10 Market Share 2026/07
65.4%
Umarex Market Share & Sales Concentration on Amazon US — July 2026
The most-sold umarex listing on Amazon US in July 2026 is ASIN B07FT2LLLK (Brand: Umarex), which sold 4,000 units at $69.90 apiece — equal to 16.6% of every unit tracked in this report.
The Top 10 ASINs account for 15,800 units and $663,381 in July 2026 — 65.4% of unit volume and 49.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Umarex' on Amazon
July 2026
Is 65.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07FT2LLLK
Umarex Glock 19 Gen3 .177 Caliber BB Gun Air Pistol
4K
▲ 0.0%vs. prior month
$278.5K
latest month
12-month trend
B08SHZ3DL1
Umarex High-Grade CO2 Cartridges for Pellet Guns
4K
▼ 20.0%vs. prior month
$80K
latest month
12-month trend
B001ABJXLA
Walther P22 6mm BB Pistol Airsoft Gun
2K
▲ 0.0%vs. prior month
$39.2K
latest month
12-month trend
B08SHRW6PQ
Umarex High-Grade CO2 Cartridges for Pellet Guns
1K
▲ 0.0%vs. prior month
$29.6K
latest month
12-month trend
B08SJCQY21
Elite Force Tactical Force Premium 6mm Airsoft BBS Ammo
1K
▲ 0.0%vs. prior month
$23.4K
latest month
12-month trend
B07ZDPDPK4
Glock 19X Gen5 .177 Caliber BB Gun Air Pistol, Glock 19X Gen5 Air Pistol
900
▼ 10.0%vs. prior month
$80.5K
latest month
12-month trend
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Trending Umarex Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B001BS3Y5I booked 800 units at $43.99, with ▲ 60.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B001BS3Y5I
Smith & Wesson M&P 40 .177 Cal BB Gun Air Pistol, DEB, Standard Action
Price
$43.99
Rating
4.2
Reviews
3.4K
Latest month sales
B07NDC65TB
Glock 17 Gen3 Blowback .177 Caliber BB Gun Air Pistol
Price
$84.99
Rating
4.3
Reviews
5.6K
Latest month sales
B079VJCK25
Umarex MCP .177 Caliber BB Gun Air Pistol Kit - Includes BBS, CO2 Cartridges, and Safety Glasses
Unlock to view ASIN details and product titles
Price
$43.98
Rating
4.1
Reviews
1.3K
Latest month sales
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