Shotgun Shell Holder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Shotgun Shell Holder sales on Amazon US totaled 6,950 units in July 2026 (▼ 17.8% vs. the prior month), generating an estimated $105,161 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.8% of unit volume and 39.7% of revenue, while a typical listing is priced at $18.57. The keyword itself pulled 13,187 Amazon queries over the same period (▼ 7.1% MoM).
Zooming out to the 12-month window ending July 2026, the shotgun shell holder Top 50 moved 124,300 units and $1,953,265 in cumulative sales — an average of 10,358 units and $162,772 per month. Monthly throughput topped out at 14,900 units in December 2025 and dipped to 5,750 in May 2026, leaving the latest reading 18.7% lower than August 2025.
Shotgun Shell Holder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
7K
▼ 17.8% MoM
Monthly Revenue 2026/07
$105.2K
▼ 17.5% MoM
Top 10 Market Share 2026/07
51.8%
Shotgun Shell Holder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold shotgun shell holder listing on Amazon US in July 2026 is ASIN B07Y7CCJDK (Brand: LIVANS), which sold 800 units at $9.49 apiece — equal to 11.5% of every unit tracked in this report and 1.6× the volume of the No. 2 listing.
The Top 10 ASINs account for 3,600 units and $41,741 in July 2026 — 51.8% of unit volume and 39.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Shotgun Shell Holder' on Amazon
July 2026
Is 51.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07Y7CCJDK
LIVANS Tactical Molle Dump Pouch, Magazine Drop Pouch Drastring Ammo Bag | Belt Utility Fanny Adjustable Military Holster Bag Outdoor for Airsoft Paintball Hunting Gear with D-Ring Grimlock
800
▲ 0.0%vs. prior month
$7.6K
latest month
12-month trend
B001F0GF4E
Hunters Specialties Butt Stock Cartridge Holder
500
▲ 66.7%vs. prior month
$1.9K
latest month
12-month trend
B08P5XRWLM
Allen Company Triumph Rip-Stop Shotgun Shell Holder Bag - Clay, Trap, Skeet Shooting - Zippered Gun Range Bag - Shooting Gear, Shotgun Accessories
400
▼ 33.3%vs. prior month
$9.6K
latest month
12-month trend
B00AU67ID6
Plano Shot Shell Box, OD Green, Lockable Ammunition Storage Box with Heavy-Duty Carry Handle, Small Plastic Ammo Storage, Water-Resistant Protection, Holds 4 Boxes of Ammo
400
▼ 42.9%vs. prior month
$4.1K
latest month
12-month trend
B0F187T6GV
8 Round Tactical Shotgun Shell Holder, 12/20 Gauge Ammo Shotgun Buttstock Shell Holder, Shotgun Accessories for Hunting
400
▼ 20.0%vs. prior month
$2.8K
latest month
12-month trend
B08JGP6K6T
CVLIFE Shotgun Sling with 15 Shell Holders for 12 Gauge for Outdoors | Adjustable Two Point Sling Holds 15 Shells for 12 Gauge, Removable Metal Sling Swivels, Strong Nylon Webbing
300
▼ 25.0%vs. prior month
$3.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Shotgun Shell Holder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LIVANS is the best-performing shotgun shell holder brand in July 2026, moving 800 units across 1 ASIN for 22.2% of Top 10 volume. AC Allen follows with 800 units (22.2%), ahead of Hunters Specialties on 500 units (13.9%).
Volume is spread across 8 brands, with the top three holding 58.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $3.79 to $20.32, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LIVANS
1 ASIN in Top 10
22.2%
Units
800
Revenue
$7.6K
Avg. price
$9.49
B07Y7CCJDK
$9.49·★4.6·1.3K revsLIVANS Tactical Molle Dump Pouch, Magazine Drop Pouch Drastring Ammo Bag | Belt Utility Fanny Adjustable Military Holster Bag Outdoor for Airsoft Paintball Hunting Gear with D-Ring Grimlock
Units sold800
AC Allen
3 ASINs in Top 10
22.2%
Units
800
Revenue
$17K
Avg. price
$20.32
B08P5XRWLM
$23.99·★4.7·900 revsAllen Company Triumph Rip-Stop Shotgun Shell Holder Bag - Clay, Trap, Skeet Shooting - Zippered Gun Range Bag - Shooting Gear, Shotgun Accessories
Units sold400B019KAR3IC
$15.99·★4.7·1.8K revsAllen Company Shotgun Shell Pouch - Clay, Trap and Skeet Shooting Accessories - Hunting and Gun Range Gear - Soft Canvas Design - Shotgun Shell Holder - Lightweight
Units sold200B019KAQYJQ
$20.99·★4.7·295 revsAllen Company Shotgun Shell Pouch - Clay, Trap and Skeet Shooting Accessories - Hunting and Gun Range Gear - Soft Canvas Design - Shotgun Shell Holder - Lightweight
Units sold200
Hunters Specialties
1 ASIN in Top 10
13.9%
Units
500
Revenue
$1.9K
Avg. price
$3.79
B001F0GF4E
$3.79·★4.5·5.2K revsHunters Specialties Butt Stock Cartridge Holder
Units sold500
Trending Shotgun Shell Holder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B019KAQYJQ booked 200 units at $20.99, with ▲ 0.0% MoM change. On the growth side, B0CJ7VM4FN leads positive momentum with ▲ 100.0% MoM growth on 100 units, with B0D1GV49MP close behind at ▲ 100.0% MoM on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B019KAQYJQ
Allen Company Shotgun Shell Pouch - Clay, Trap and Skeet Shooting Accessories - Hunting and Gun Range Gear - Soft Canvas Design - Shotgun Shell Holder - Lightweight
Price
$20.99
Rating
4.7
Reviews
295
Latest month sales
B0CJ7VM4FN
8 Round Shotgun Shell Holder, Buttstock Holder for 12 Gauge | For outdoor Hunting-black
Price
$9.99
Rating
4.5
Reviews
157
Latest month sales
B0D1GV49MP
Esstac 6 Round Shotgun Card Shell Carrier with Hook
Unlock to view ASIN details and product titles
Price
$20.30
Rating
4.6
Reviews
125
Latest month sales
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