Ultra Tampons Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ultra Tampons sales on Amazon US totaled 418,000 units in July 2026 (▼ 2.6% vs. the prior month), generating an estimated $5,822,840 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 35.9% of unit volume and 32.0% of revenue, while a typical listing is priced at $14.54. The keyword itself pulled 25,443 Amazon queries over the same period (▲ 1.4% MoM).
Zooming out to the 12-month window ending July 2026, the ultra tampons Top 50 moved 4,423,200 units and $60,459,426 in cumulative sales — an average of 368,600 units and $5,038,286 per month. Monthly throughput topped out at 429,000 units in June 2026 and dipped to 238,000 in May 2026, leaving the latest reading 9.6% higher than August 2025.
Ultra Tampons Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
418K
▼ 2.6% MoM
Monthly Revenue 2026/07
$5.8M
▼ 1.0% MoM
Top 10 Market Share 2026/07
35.9%
Ultra Tampons Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ultra tampons listing on Amazon US in July 2026 is ASIN B08L4Q75QP (Brand: Playtex), which sold 30,000 units at $9.97 apiece — equal to 7.2% of every unit tracked in this report.
The Top 10 ASINs account for 150,000 units and $1,866,100 in July 2026 — 35.9% of unit volume and 32.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ultra Tampons' on Amazon
July 2026
Is 35.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08L4Q75QP
Playtex Sport Tampons, Multipack Regular/Super, Fragrance Free, 48 ct
30K
▲ 0.0%vs. prior month
$298.2K
latest month
12-month trend
B00G8DDBOU
Always Ultra Thin Feminine Pads with Wings for Women, Size 1, Regular Absorbency, Unscented, Up to 100% Leak-Free Protection, 46 Count
30K
▲ 0.0%vs. prior month
$268.8K
latest month
12-month trend
B0B33LJX6N
Tampax Pearl Tampons for Women Multipack, with LeakGuard Braid, Light/Regular/Super Absorbency, Unscented, 94 Count (2 Packs of 47) (Packaging May Vary)
20K
▲ 0.0%vs. prior month
$426.2K
latest month
12-month trend
B0BPBB21N3
Tampax Pearl Tampons for Women Multipack, with LeakGuard Braid, Regular/Super/Super Plus Absorbency, Unscented, 47 Count
10K
▼ 50.0%vs. prior month
$114.6K
latest month
12-month trend
B0BZZRR2LC
Tampax Pearl Tampons for Women, with LeakGuard Braid, Ultra Absorbency, Unscented, 60 Count
10K
▲ 0.0%vs. prior month
$145.5K
latest month
12-month trend
B001LK6XHW
Tampax Pearl Tampons for Women, with LeakGuard Braid, Super Absorbency, Unscented, 50 Count
10K
▲ 0.0%vs. prior month
$114.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Ultra Tampons Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Tampax is the best-performing ultra tampons brand in July 2026, moving 70,000 units across 6 ASINs for 46.7% of Top 10 volume. Playtex follows with 40,000 units (26.7%), ahead of Always on 30,000 units (20.0%).
With 4 brands splitting the Top 10 and 93.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.96 to $13.57, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Tampax
6 ASINs in Top 10
46.7%
Units
70K
Revenue
$1M
Avg. price
$13.57
B0B33LJX6N
$21.06·★4.8·16.5K revsTampax Pearl Tampons for Women Multipack, with LeakGuard Braid, Light/Regular/Super Absorbency, Unscented, 94 Count (2 Packs of 47) (Packaging May Vary)
Units sold20KB0BPBB21N3
$11.49·★4.8·3.7K revsTampax Pearl Tampons for Women Multipack, with LeakGuard Braid, Regular/Super/Super Plus Absorbency, Unscented, 47 Count
Units sold10KB0BZZRR2LC
$14.54·★4.8·9K revsTampax Pearl Tampons for Women, with LeakGuard Braid, Ultra Absorbency, Unscented, 60 Count
Units sold10KB001LK6XHW
$11.44·★4.9·14.9K revsTampax Pearl Tampons for Women, with LeakGuard Braid, Super Absorbency, Unscented, 50 Count
Units sold10KB01NCUIII2
$11.44·★4.8·16K revsTampax Pearl Tampons for Women, with LeakGuard Braid, Regular Absorbency, Unscented, 50 Count
Units sold10KB07NQ5D435
$11.44·★4.8·9K revsTampax Pearl Tampons for Women, with LeakGuard Braid, Ultra Absorbency, Unscented, 45 Count
Units sold10K
Playtex
2 ASINs in Top 10
26.7%
Units
40K
Revenue
$377.8K
Avg. price
$8.96
B08L4Q75QP
$9.97·★4.8·10.8K revsPlaytex Sport Tampons, Multipack Regular/Super, Fragrance Free, 48 ct
Units sold30KB004WPJBF4
$7.96·★4.8·2.9K revsPlaytex Sport Tampons Super Plus, with 360 Leak Defense, Fragrance Free, 36ct
Units sold10K
Always
1 ASIN in Top 10
20.0%
Units
30K
Revenue
$268.8K
Avg. price
$8.97
B00G8DDBOU
$8.97·★4.7·25.4K revsAlways Ultra Thin Feminine Pads with Wings for Women, Size 1, Regular Absorbency, Unscented, Up to 100% Leak-Free Protection, 46 Count
Units sold30K
Trending Ultra Tampons Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B083C6BYG9 booked 10K units at $18.99, with ▲ 0.0% MoM change. On the growth side, B07JVLMMQ4 leads positive momentum with ▲ 100.0% MoM growth on 4K units, with B06XKBV8VV close behind at ▲ 66.7% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B083C6BYG9
Rael Slim Applicator Tampons with Organic Cotton Core (40 Ct, Bundle) | Period Tampons for Women, Multipack, Regular & Super Absorbency, BPA-Free, Chlorine-Free, Leak Locker Technology, Unscented
Price
$18.99
Rating
4.4
Reviews
3.7K
Latest month sales
B07JVLMMQ4
Cora Organic Cotton Tampons (36 Super Plus Tampons) | Comfortable Leak Protection, Expands to Your Shape, Made Without Chlorine, Pesticides, or Rayon, Organic Cotton Feminine Care
Price
$19.49
Rating
4.0
Reviews
1.6K
Latest month sales
B06XKBV8VV
Cora Organic Cotton Tampons (36 Regular Tampons) | Comfortable Leak Protection, Expands to Your Shape, Made Without Chlorine, Pesticides, or Rayon, Organic Cotton Feminine Care
Unlock to view ASIN details and product titles
Price
$18.49
Rating
4.2
Reviews
2.3K
Latest month sales
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