U By Kotex Pads Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
U By Kotex Pads sales on Amazon US totaled 257,800 units in July 2026 (▼ 8.9% vs. the prior month), generating an estimated $3,571,867 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 42.7% of unit volume and 40.8% of revenue, while a typical listing is priced at $16.92. The keyword itself pulled 11,263 Amazon queries over the same period (▼ 12.8% MoM).
Zooming out to the 12-month window ending July 2026, the u by kotex pads Top 50 moved 2,453,500 units and $34,841,888 in cumulative sales — an average of 204,458 units and $2,903,491 per month. Monthly throughput topped out at 283,100 units in June 2026 and dipped to 160,000 in May 2026, leaving the latest reading 47.1% higher than August 2025.
U By Kotex Pads Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
257.8K
▼ 8.9% MoM
Monthly Revenue 2026/07
$3.6M
▼ 9.4% MoM
Top 10 Market Share 2026/07
42.7%
U By Kotex Pads Market Share & Sales Concentration on Amazon US — July 2026
The most-sold u by kotex pads listing on Amazon US in July 2026 is ASIN B071VBZLPX (Brand: Rael), which sold 20,000 units at $23.99 apiece — equal to 7.8% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 110,000 units and $1,456,600 in July 2026 — 42.7% of unit volume and 40.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'U By Kotex Pads' on Amazon
July 2026
Is 42.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B071VBZLPX
Rael Organic Cotton Cover Sanitary Pads for Women Moderate (Regular, 56 Ct) | Ultra Thin Period Pads with Wings, Regular Absorbency, Unscented, Chlorine Free, Period Essentials, Feminine Care
20K
▼ 33.3%vs. prior month
$441K
latest month
12-month trend
B005OICT84
Stayfree Maxi Super Pads Wingless, Period and Leaks, 66 ct
10K
▲ 0.0%vs. prior month
$83K
latest month
12-month trend
B083M24HGP
U by Kotex Click Compact Tampons, Regular/Super, Unscented, 45 Count | BPA Free, Gynecologist Tested, Smooth Tip Insertion, Individually Wrapped, Pocket-Ready, Leak Free Protection
10K
▲ 0.0%vs. prior month
$102.9K
latest month
12-month trend
B093LVS21D
Tampax Pearl Tampons Regular Absorbency, with Leakguard Braid, Unscented, 50 Count x 2 Packs (100 Count Total) (Packaging May Vary)
10K
▼ 50.0%vs. prior month
$222.6K
latest month
12-month trend
B096VVNZX7
The Honey Pot Company Cotton Comfort - Regular Pads for Women | Non-Herbal - Organic Cotton Cover - Menstrual Pads w/Wings - No Fragrance, Ultra-Absorbent Pulp Core - Feminine Care - 20ct
10K
▲ 0.0%vs. prior month
$79.1K
latest month
12-month trend
B09B7L2BLJ
Amazon Basics Daily Pantiliner, Regular Length, Thin Absorbent Feminine Pads for Women, Unscented, 50 Count (Previously Solimo)
10K
▼ 50.0%vs. prior month
$33.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best U By Kotex Pads Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Kotex is the best-performing u by kotex pads brand in July 2026, moving 40,000 units across 4 ASINs for 36.4% of Top 10 volume. Rael follows with 20,000 units (18.2%), ahead of Stayfree on 10,000 units (9.1%).
With 7 brands splitting the Top 10 and 63.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.39 to $23.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Kotex
4 ASINs in Top 10
36.4%
Units
40K
Revenue
$377.7K
Avg. price
$9.61
B083M24HGP
$10.94·★4.8·4.7K revsU by Kotex Click Compact Tampons, Regular/Super, Unscented, 45 Count | BPA Free, Gynecologist Tested, Smooth Tip Insertion, Individually Wrapped, Pocket-Ready, Leak Free Protection
Units sold10KB0G5BDFFQQ
$8.97·★4.3·551 revsKotex Ultra Thin Pads, Heavy, 56 Count | Period Pad, Breathable Soft Touch Cover, Made Without Fragrance, Clean & Dry Feel, LeakShield Protection, Gravity Core
Units sold10KB0G5BK4X6Q
$8.97·★4.2·384 revsKotex Ultra Thin Pads, Regular, 60 Count | Period Pad, Breathable Soft Touch Cover, Made Without Fragrance, Clean & Dry Feel, LeakShield Protection, Gravity Core
Units sold10KB0G5BKBH21
$9.54·★4.3·1.2K revsKotex Flat Liners, Light Absorbency, Extra Coverage, 104 Count | Xpress Dri Core, Sweat & Discharge Protection, Made Without Fragrance, Elemental Chlorine Free, Feel Clean and Fresh-
Units sold10K
Rael
1 ASIN in Top 10
18.2%
Units
20K
Revenue
$441K
Avg. price
$23.99
B071VBZLPX
$23.99·★4.7·16K revsRael Organic Cotton Cover Sanitary Pads for Women Moderate (Regular, 56 Ct) | Ultra Thin Period Pads with Wings, Regular Absorbency, Unscented, Chlorine Free, Period Essentials, Feminine Care
Units sold20K
Stayfree
1 ASIN in Top 10
9.1%
Units
10K
Revenue
$83K
Avg. price
$7.39
B005OICT84
$7.39·★4.6·17.9K revsStayfree Maxi Super Pads Wingless, Period and Leaks, 66 ct
Units sold10K
Trending U By Kotex Pads Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0DH6S25DP leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B079RGVB2V close behind at ▲ 66.7% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DH6S25DP
Cora 100% Organic Cotton Topsheet Extra Heavy Overnight Pads (24 Count) | Extra Heavy Absorbency Period Pads with Wings, Up to 12 Hours of Leak Protection, Made Without Harsh Chemicals, Feminine Care
Price
$17.99
Rating
4.6
Reviews
377
Latest month sales
B079RGVB2V
Stayfree Ultra Thin Ultra Pads, Wingless, Leaks and Periods, 44 ct
Price
$33.99
Rating
4.7
Reviews
929
Latest month sales
B0FQPRFYVS
L. Ultra Thin Pads for Women, Organic Cotton Top Layer, Overnight Absorbency, Menstrual Pads with Wings, Made Without Synthetic Pesticides and Fragrances, 36 Count
Unlock to view ASIN details and product titles
Price
$10.67
Rating
4.5
Reviews
490
Latest month sales
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