Twilight Merch Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Twilight Merch sales on Amazon US totaled 10,700 units in July 2026 (▲ 13.2% vs. the prior month), generating an estimated $206,803 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 77.6% of unit volume and 80.2% of revenue, while a typical listing is priced at $20.87. The keyword itself pulled 18,825 Amazon queries over the same period (▲ 1.9% MoM).
Zooming out to the 12-month window ending July 2026, the twilight merch Top 50 moved 212,400 units and $4,453,858 in cumulative sales — an average of 17,700 units and $371,155 per month. Monthly throughput topped out at 54,950 units in December 2025 and dipped to 6,450 in May 2026, leaving the latest reading 21.9% lower than August 2025.
Twilight Merch Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
10.7K
▲ 13.2% MoM
Monthly Revenue 2026/07
$206.8K
▲ 6.1% MoM
Top 10 Market Share 2026/07
77.6%
Twilight Merch Market Share & Sales Concentration on Amazon US — July 2026
The most-sold twilight merch listing on Amazon US in July 2026 is ASIN B075P7R3VN (Brand: Jeasona), which sold 3,000 units at $12.99 apiece — equal to 28.0% of every unit tracked in this report.
The Top 10 ASINs account for 8,300 units and $165,836 in July 2026 — 77.6% of unit volume and 80.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Twilight Merch' on Amazon
July 2026
Is 77.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B075P7R3VN
Jeasona Women’s Cute Cat Animal Socks Gifts for Women Wife Mom | Cat Gifts for Cat Lovers Girlfriend Daughter for Birthday Christmas Mother’s Day
3K
▲ 0.0%vs. prior month
$37.5K
latest month
12-month trend
B0D5TSZMQ8
RAUIMOUR 3PCS Black Spider Web Skeleton Hand Skull Hair Claw Clips for Women And Girls, Hiphop Metal Large Medium Size for Thick Thin Hair, Headband Barrette for styling Hair Accessories Party Gift (Black Gun)
3K
▲ 50.0%vs. prior month
$27K
latest month
12-month trend
B0G54873GD
ColourPop x The Twilight Saga Eclipse Eyeshadow Palette - Limited Edition 15-Shade Matte, Metallic & Glitter Eyeshadow Palette - High-Pigment Eye Makeup with a Long-Wearing Formula (0.63 oz)
500
▲ 0.0%vs. prior month
$12.5K
latest month
12-month trend
B0DJ197M6X
LEGO Ideas Twilight The Cullen House - Collectible Set for Adults 18+ - DIY Fantasy Craft for Book Lovers - Edward, Bella, Jacob + 4 More Minifigures - Gift Idea for Fans of the Movies - 21354
300
▲ 0.0%vs. prior month
$65.4K
latest month
12-month trend
B0FTHKZNQF
Stranger Things Season 5 Retro Video Game Demogorgon T-Shirt
300
▼ 50.0%vs. prior month
$6K
latest month
12-month trend
B0G4NQDC4C
Colourpop x The Twilight Saga Eclipse Lip Kit - Warm Burgundy Brown Lip Combo with Lippie Stix Lipstick + Lippie Pencil - Long Lasting, Ultra-Pigmented Cream Finish - New Love (2 Count)
300
▼ 25.0%vs. prior month
$4.8K
latest month
12-month trend
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Best Twilight Merch Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Jeasona is the best-performing twilight merch brand in July 2026, moving 3,000 units across 1 ASIN for 36.1% of Top 10 volume. RAUIMOUR follows with 3,000 units (36.1%), ahead of ColourPop on 1,300 units (15.7%).
With 7 brands splitting the Top 10 and 88.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $19.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Jeasona
1 ASIN in Top 10
36.1%
Units
3K
Revenue
$37.5K
Avg. price
$12.99
B075P7R3VN
$12.99·★4.7·38.2K revsJeasona Women’s Cute Cat Animal Socks Gifts for Women Wife Mom | Cat Gifts for Cat Lovers Girlfriend Daughter for Birthday Christmas Mother’s Day
Units sold3K
RAUIMOUR
1 ASIN in Top 10
36.1%
Units
3K
Revenue
$27K
Avg. price
$9.99
B0D5TSZMQ8
$9.99·★4.6·1.2K revsRAUIMOUR 3PCS Black Spider Web Skeleton Hand Skull Hair Claw Clips for Women And Girls, Hiphop Metal Large Medium Size for Thick Thin Hair, Headband Barrette for styling Hair Accessories Party Gift (Black Gun)
Units sold3K
ColourPop
4 ASINs in Top 10
15.7%
Units
1.3K
Revenue
$25.3K
Avg. price
$19.00
B0G54873GD
$25.00·★4.9·105 revsColourPop x The Twilight Saga Eclipse Eyeshadow Palette - Limited Edition 15-Shade Matte, Metallic & Glitter Eyeshadow Palette - High-Pigment Eye Makeup with a Long-Wearing Formula (0.63 oz)
Units sold500B0G4NQDC4C
$16.00·★4.6·73 revsColourpop x The Twilight Saga Eclipse Lip Kit - Warm Burgundy Brown Lip Combo with Lippie Stix Lipstick + Lippie Pencil - Long Lasting, Ultra-Pigmented Cream Finish - New Love (2 Count)
Units sold300B0DG6M379K
$9.99·★4.6·432 revsColourPop x Twilight Super Shock Highlighter Makeup - High-Pigment, Crème-Powder Face Makeup - Buildable & Blendable Formula with a Unique Bouncy Texture - Meadow (0.15 oz)
Units sold300B0DG6STBBX
$25.00·★4.7·392 revsColourPop Twilight Eyeshadow Palette - Limited Edition Palette with Metallic and Matte Finishes - High-Pigment Eye Makeup with a Long-Wearing Formula (0.3 oz)
Units sold200
Trending Twilight Merch Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0G2PMCXKC booked 200 units at $8.99, with ▲ 100.0% MoM change. On the growth side, B0FJ5QJRDL leads positive momentum with ▲ 100.0% MoM growth on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G2PMCXKC
62PCS Stickers Vinyl/PVC Waterproof Decals for Water Bottle, Computer, Luggage, Laptop, Skateboard. (TL 2)
Price
$8.99
Rating
4.8
Reviews
29
Latest month sales
B0CDNMYZM7
ASVP Shop The Original Blue Tint Filter Keychain – Acrylic Color Filter Key Chain for Photos, Vampire Romance Movie Fans
Price
$14.99
Rating
4.4
Reviews
246
Latest month sales
B0FJ5QJRDL
Twilight Merch, Tote Bag for Women, Edward's Girl, Movie Inspired Gifts for Fans Vampire Lovers, City Of Forks, Forks Washington, Reusable Canvas Cute Shoulder Bag for Shopping, Grocery, Work, Book
Unlock to view ASIN details and product titles
Price
$15.99
Rating
4.6
Reviews
52
Latest month sales
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