Kids Cups Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kids Cups sales on Amazon US totaled 184,700 units in July 2026 (▲ 2.6% vs. the prior month), generating an estimated $2,520,377 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.1% of unit volume and 43.8% of revenue, while a typical listing is priced at $16.63. The keyword itself pulled 32,050 Amazon queries over the same period (▼ 6.0% MoM).
Zooming out to the 12-month window ending July 2026, the kids cups Top 50 moved 1,859,200 units and $28,053,610 in cumulative sales — an average of 154,933 units and $2,337,801 per month. Monthly throughput topped out at 184,700 units in July 2026 and dipped to 93,100 in May 2026, leaving the latest reading 8.9% higher than August 2025.
Kids Cups Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
184.7K
▲ 2.6% MoM
Monthly Revenue 2026/07
$2.5M
▼ 1.5% MoM
Top 10 Market Share 2026/07
53.1%
Kids Cups Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kids cups listing on Amazon US in July 2026 is ASIN B0D6SJWPHL (Brand: Amazon Basics), which sold 40,000 units at $5.89 apiece — equal to 21.7% of every unit tracked in this report and 4.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 98,000 units and $1,103,000 in July 2026 — 53.1% of unit volume and 43.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kids Cups' on Amazon
July 2026
Is 53.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0D6SJWPHL
Amazon Basics Small Disposable Clear Plastic Cups, 9oz, 100 Count
40K
▲ 0.0%vs. prior month
$211.6K
latest month
12-month trend
B00MRZIFD0
Munchkin® Miracle® 360 Trainer Sippy Cup with Handles, Spill Proof, 7 Ounce, 2 Pack, Green/Blue
10K
▲ 150.0%vs. prior month
$99.9K
latest month
12-month trend
B0CRVYGYY6
The First Years Squeeze & Sip Straw Cups - 7 Oz - 3 Count | Toddler Straw Cups, 7 Oz Cups, 3 Count, Ages 6 Months And Up, Top-Rack Dishwasher Safe, Made Without BPA
8K
▲ 14.3%vs. prior month
$97.2K
latest month
12-month trend
B0F2WPH4PF
Owala Princess FreeSip Stainless Steel Water Bottle 24 oz Rapunzel
7K
▲ 40.0%vs. prior month
$244.9K
latest month
12-month trend
B0F3LN98NQ
NUK Active Sippy Cup, 10 oz, 2 Pack, Disney's Cars, Lightning McQueen, BPA-Free, Spill-Proof, Transition Cup
7K
▼ 30.0%vs. prior month
$99.3K
latest month
12-month trend
B0BTYQ7Q5Y
Zak Designs Kelso Toddler Cups For Travel or At Home, 15oz 2-Pack Durable Plastic Sippy Cups With Leak-Proof Design is Perfect For Kids (DinoRoar, Zaksaurus) | BPA Free, Plastic, Sippy Cups, Cup Holder Friendly, Dishwasher Safe, Easy to Clean, Dinosaur, For Preschool, Home or Daycare
6K
▲ 50.0%vs. prior month
$86.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Kids Cups Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing kids cups brand in July 2026, moving 40,000 units across 1 ASIN for 40.8% of Top 10 volume. Munchkin follows with 15,000 units (15.3%), ahead of Owala on 12,000 units (12.2%).
With 7 brands splitting the Top 10 and 68.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.89 to $27.44, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
1 ASIN in Top 10
40.8%
Units
40K
Revenue
$211.6K
Avg. price
$5.89
B0D6SJWPHL
$5.89·★4.7·7.1K revsAmazon Basics Small Disposable Clear Plastic Cups, 9oz, 100 Count
Units sold40K
Munchkin
2 ASINs in Top 10
15.3%
Units
15K
Revenue
$149.8K
Avg. price
$14.74
B00MRZIFD0
$19.49·★4.7·48.5K revsMunchkin® Miracle® 360 Trainer Sippy Cup with Handles, Spill Proof, 7 Ounce, 2 Pack, Green/Blue
Units sold10KB00MRZIGVG
$9.99·★4.7·52.5K revsMunchkin Sippy Cups for Toddlers 1-3, Spill Proof Miracle 360 Cup, 10 Ounce, 2 Pack, Green/Blue
Units sold5K
Owala
2 ASINs in Top 10
12.2%
Units
12K
Revenue
$344.3K
Avg. price
$27.44
B0F2WPH4PF
$34.99·★4.7·16.3K revsOwala Princess FreeSip Stainless Steel Water Bottle 24 oz Rapunzel
Units sold7KB0CR5HLCVQ
$19.88·★4.4·8.3K revsOwala Tumbler Kids Stainless Steel Water Bottle 12 oz Turtley Awesome | Insulated | Spill-Resistant Lid | Reusable Straw | Double-Wall Vacuum Insulation | Cup-Holder Friendly
Units sold5K
Trending Kids Cups Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B00MRZIFD0 booked 10K units at $19.49, with ▲ 150.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00MRZIFD0
Munchkin® Miracle® 360 Trainer Sippy Cup with Handles, Spill Proof, 7 Ounce, 2 Pack, Green/Blue
Price
$19.49
Rating
4.7
Reviews
48.5K
Latest month sales
B0BTYQ7Q5Y
Zak Designs Kelso Toddler Cups For Travel or At Home, 15oz 2-Pack Durable Plastic Sippy Cups With Leak-Proof Design is Perfect For Kids (DinoRoar, Zaksaurus) | BPA Free, Plastic, Sippy Cups, Cup Holder Friendly, Dishwasher Safe, Easy to Clean, Dinosaur, For Preschool, Home or Daycare
Price
$13.99
Rating
4.6
Reviews
32K
Latest month sales
B0CR5HLCVQ
Owala Tumbler Kids Stainless Steel Water Bottle 12 oz Turtley Awesome | Insulated | Spill-Resistant Lid | Reusable Straw | Double-Wall Vacuum Insulation | Cup-Holder Friendly
Unlock to view ASIN details and product titles
Price
$19.88
Rating
4.4
Reviews
8.3K
Latest month sales
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