Turf Grass Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Turf Grass sales on Amazon US totaled 44,800 units in July 2026 (▼ 23.9% vs. the prior month), generating an estimated $1,721,218 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.7% of unit volume and 49.7% of revenue, while a typical listing is priced at $51.33. The keyword itself pulled 25,370 Amazon queries over the same period (▼ 14.7% MoM).
Zooming out to the 12-month window ending July 2026, the turf grass Top 50 moved 529,300 units and $20,142,464 in cumulative sales — an average of 44,108 units and $1,678,539 per month. Monthly throughput topped out at 87,150 units in April 2026 and dipped to 20,900 in December 2025, leaving the latest reading 26.6% higher than August 2025.
Turf Grass Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
44.8K
▼ 23.9% MoM
Monthly Revenue 2026/07
$1.7M
▼ 24.0% MoM
Top 10 Market Share 2026/07
64.7%
Turf Grass Market Share & Sales Concentration on Amazon US — July 2026
The most-sold turf grass listing on Amazon US in July 2026 is ASIN B01G2TAV0Q (Brand: Simple Green), which sold 10,000 units at $26.99 apiece — equal to 22.3% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 29,000 units and $855,360 in July 2026 — 64.7% of unit volume and 49.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Turf Grass' on Amazon
July 2026
Is 64.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B01G2TAV0Q
Simple Green Outdoor Odor Eliminator for Pets, Dogs, Ideal for Artificial Grass & Patio (32 oz Hose End Sprayer & 1 Gallon Refill)
10K
▲ 0.0%vs. prior month
$269.9K
latest month
12-month trend
B0B72GKJM5
Scotts Turf Builder Grass Seed Sun & Shade Mix, 5.6 lbs. | Grass Seed Plus Lawn Fertilizer and Soil Improver, Thrives in Many Conditions, Covers Up To 2,240 sq. ft.
5K
▼ 44.4%vs. prior month
$156.9K
latest month
12-month trend
B08KGYNJ8H
Scotts Turf Builder Rapid Grass Tall Fescue Mix, 5.6 lbs. | Combination Grass Seed and Fertilizer for Lawns, Lawn Seed That Grows in Just Weeks
4K
▼ 50.0%vs. prior month
$113.9K
latest month
12-month trend
B00LOHIP96
Fresh Patch Real Grass Patch for Dogs, Cats, and Extra Large Pets 30 Pounds and Above – Disposable Pet Grass Pee Pads – Indoor and Outdoor Potty Training Mat (24 Inches x 48 Inches)
2K
▲ 0.0%vs. prior month
$89.9K
latest month
12-month trend
B08B5RZKH5
CooZero Artificial Grass, 47.3"x31.5" Professional Dog Grass Mat, Potty Training Rug and Replacement Turf Outdoor Rug Patio Lawn Decoration, Easy to Clean with Drainage Holes(47.3x31.5 inches)
2K
▲ 0.0%vs. prior month
$59.9K
latest month
12-month trend
B0GGQHV5KP
Powools Grass Pad for Dogs Potty, 3-Layer Reusable, Washable, 30 x 20 in | Grass Pad with Tray, Artificial Grass Dog Potty Tray with Drainage Holes, Indoor & Outdoor Pee Pad for Dogs
2K
vs. prior month
$65.9K
latest month
12-month trend
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Best Turf Grass Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Simple Green is the best-performing turf grass brand in July 2026, moving 10,000 units across 1 ASIN for 34.5% of Top 10 volume. Scotts follows with 10,000 units (34.5%), ahead of Fresh Patch on 2,000 units (6.9%).
With 8 brands splitting the Top 10 and 75.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $26.99 to $44.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Simple Green
1 ASIN in Top 10
34.5%
Units
10K
Revenue
$269.9K
Avg. price
$26.99
B01G2TAV0Q
$26.99·★4.5·21K revsSimple Green Outdoor Odor Eliminator for Pets, Dogs, Ideal for Artificial Grass & Patio (32 oz Hose End Sprayer & 1 Gallon Refill)
Units sold10K
Scotts
3 ASINs in Top 10
34.5%
Units
10K
Revenue
$308.8K
Avg. price
$31.34
B0B72GKJM5
$29.97·★4.3·34.4K revsScotts Turf Builder Grass Seed Sun & Shade Mix, 5.6 lbs. | Grass Seed Plus Lawn Fertilizer and Soil Improver, Thrives in Many Conditions, Covers Up To 2,240 sq. ft.
Units sold5KB08KGYNJ8H
$28.99·★4.2·4.9K revsScotts Turf Builder Rapid Grass Tall Fescue Mix, 5.6 lbs. | Combination Grass Seed and Fertilizer for Lawns, Lawn Seed That Grows in Just Weeks
Units sold4KB0B9Q1MXKW
$35.05·★4.2·5.7K revsScotts Turf Builder Grass Seed Kentucky Bluegrass Mix, 5.6 lbs. | Grass Seed Plus Lawn Fertilizer and Soil Improver, Grows Dense, Green Turf, Covers Up To 3,730 sq. ft.
Units sold1K
Fresh Patch
1 ASIN in Top 10
6.9%
Units
2K
Revenue
$89.9K
Avg. price
$44.95
B00LOHIP96
$44.95·★3.9·1.6K revsFresh Patch Real Grass Patch for Dogs, Cats, and Extra Large Pets 30 Pounds and Above – Disposable Pet Grass Pee Pads – Indoor and Outdoor Potty Training Mat (24 Inches x 48 Inches)
Units sold2K
Trending Turf Grass Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0GGQHV5KP booked 2K units at $29.99. On the growth side, B0F4QHWZKF leads positive momentum with ▲ 100.0% MoM growth on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GGQHV5KP
Powools Grass Pad for Dogs Potty, 3-Layer Reusable, Washable, 30 x 20 in | Grass Pad with Tray, Artificial Grass Dog Potty Tray with Drainage Holes, Indoor & Outdoor Pee Pad for Dogs
Price
$29.99
Rating
3.5
Reviews
57
Latest month sales
B0B9Q1MXKW
Scotts Turf Builder Grass Seed Kentucky Bluegrass Mix, 5.6 lbs. | Grass Seed Plus Lawn Fertilizer and Soil Improver, Grows Dense, Green Turf, Covers Up To 3,730 sq. ft.
Price
$35.05
Rating
4.2
Reviews
5.7K
Latest month sales
B0F4QHWZKF
Artificial Grass Fake Turf Grass Outdoor Indoor with Drainage Holes, 4x6FT | Pet-Friendly Dog Grass Pad, Fast-Drain, Easy to Clean, Perfect for Balcony Patio Backyard Garden Wedding Christmas Decoration
Unlock to view ASIN details and product titles
Price
$37.09
Rating
4.4
Reviews
291
Latest month sales
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