Anua Cleanser Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Anua Cleanser sales on Amazon US totaled 785,000 units in July 2026 (▼ 42.4% vs. the prior month), generating an estimated $14,315,330 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.6% of unit volume and 61.4% of revenue, while a typical listing is priced at $17.61. The keyword itself pulled 21,172 Amazon queries over the same period (▼ 0.4% MoM).
Zooming out to the 12-month window ending July 2026, the anua cleanser Top 50 moved 9,026,100 units and $159,503,312 in cumulative sales — an average of 752,175 units and $13,291,943 per month. Monthly throughput topped out at 1,362,000 units in June 2026 and dipped to 469,300 in May 2026, leaving the latest reading 42.0% higher than August 2025.
Anua Cleanser Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
785K
▼ 42.4% MoM
Monthly Revenue 2026/07
$14.3M
▼ 41.6% MoM
Top 10 Market Share 2026/07
58.6%
Anua Cleanser Market Share & Sales Concentration on Amazon US — July 2026
The most-sold anua cleanser listing on Amazon US in July 2026 is ASIN B0DG1DQ2S7 (Brand: ANUA), which sold 70,000 units at $22.00 apiece — equal to 8.9% of every unit tracked in this report and 17% ahead of the No. 2 listing.
The Top 10 ASINs account for 460,000 units and $8,791,800 in July 2026 — 58.6% of unit volume and 61.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Anua Cleanser' on Amazon
July 2026
Is 58.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DG1DQ2S7
ANUA Azelaic Acid 10 Hyaluron Redness Soothing Serum, 1.01 fl oz | Facial Serum for Blemish-Prone & Oily-Prone Skin, Lightweight & Hydrating Blemish Care, Hyaluronic Acid, Korean Skincare
70K
▼ 30.0%vs. prior month
$1.5M
latest month
12-month trend
B0BVV8BNYJ
ANUA Heartleaf Quercetinol Pore Deep Cleansing Foam, 5.07 fl.oz | Face wash for Pore Refining Cleanser, Hydrating Daily Cleanser For Double Cleansing, Gentle Foaming with BHA, Korean Skincare
60K
▼ 14.3%vs. prior month
$780K
latest month
12-month trend
B01N7T7JKJ
La Roche-Posay Toleriane Hydrating Gentle Facial Cleanser, with Niacinamide | Face cleanser with niacinamide & ceramides, safe for sensitive skin. Daily face wash for normal to dry skin, fragrance free.
60K
▼ 25.0%vs. prior month
$1.2M
latest month
12-month trend
B0BN2PX8V3
Anua Heartleaf Pore Control Cleansing Oil, Korean Skincare, 6.76 fl.oz | Pore Cleanser, Sebum Care, Gentle Melting Oil Cleanser for Face, Safe For All Skin Type, Daily Hydrating Makeup Remover
50K
▼ 37.5%vs. prior month
$840.5K
latest month
12-month trend
B0FVT77ZLL
ANUA PDRN Collagen Glow Facial Serum Spray, 3.38 fl oz | Hydrating Face Mist, Hyaluronic Acid, dewy glass finish, All Skin Types, Instant Plumping, Firming Care, Korean Skincare
50K
▼ 50.0%vs. prior month
$1M
latest month
12-month trend
B01N34XW93
La Roche-Posay Toleriane Purifying Foaming Facial Cleanser with Niacinamide | Oil free face wash for sensitive skin with niacinamide and ceramides. Pore cleanser that won’t dry out skin and is soap free.
40K
▼ 60.0%vs. prior month
$799.6K
latest month
12-month trend
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Best Anua Cleanser Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
ANUA is the best-performing anua cleanser brand in July 2026, moving 330,000 units across 7 ASINs for 71.7% of Top 10 volume. La Roche-Posay follows with 100,000 units (21.7%), ahead of Garnier on 30,000 units (6.5%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.82 to $21.05, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
ANUA
7 ASINs in Top 10
71.7%
Units
330K
Revenue
$6.5M
Avg. price
$21.05
B0DG1DQ2S7
$22.00·★4.5·6.3K revsANUA Azelaic Acid 10 Hyaluron Redness Soothing Serum, 1.01 fl oz | Facial Serum for Blemish-Prone & Oily-Prone Skin, Lightweight & Hydrating Blemish Care, Hyaluronic Acid, Korean Skincare
Units sold70KB0BVV8BNYJ
$13.00·★4.6·20.8K revsANUA Heartleaf Quercetinol Pore Deep Cleansing Foam, 5.07 fl.oz | Face wash for Pore Refining Cleanser, Hydrating Daily Cleanser For Double Cleansing, Gentle Foaming with BHA, Korean Skincare
Units sold60KB0BN2PX8V3
$17.00·★4.4·28.6K revsAnua Heartleaf Pore Control Cleansing Oil, Korean Skincare, 6.76 fl.oz | Pore Cleanser, Sebum Care, Gentle Melting Oil Cleanser for Face, Safe For All Skin Type, Daily Hydrating Makeup Remover
Units sold50KB0FVT77ZLL
$21.00·★4.5·6.1K revsANUA PDRN Collagen Glow Facial Serum Spray, 3.38 fl oz | Hydrating Face Mist, Hyaluronic Acid, dewy glass finish, All Skin Types, Instant Plumping, Firming Care, Korean Skincare
Units sold50KB0DWFLY18Y
$24.00·★4.6·5K revsAnua PDRN Hyaluronic Acid 100 Moisturizing Cream, 2.02 fl oz | Lightweight, Non-Greasy Hydrating Face Moisturizer with Salmon DNA for Glass Skin, Korean Skincare
Units sold40KB0CLLV2T1P
$21.85·★4.5·16.8K revsANUA Niacinamide 10 + TXA 4 Serum, Korean Skincare, 1.01 fl.oz | Dark Spot Care, Hyaluronic Acid, Tranexamic Acid, Lightweight & Hydrating All-in-One Daily Facial Serum for Glass Skin
Units sold30KB0GKFD9ZQW
$28.50·★4.4·1.1K revsANUA Collagen Retinol Refining Gua Sha Cream, 2.7 fl.oz | Neck Cream for Lifting & Firming, Jawline to Décolleté, Daily Moisturizer, Fine Line Care, Neck Massager, Korean Skincare
Units sold30K
La Roche-Posay
2 ASINs in Top 10
21.7%
Units
100K
Revenue
$2M
Avg. price
$19.97
B01N7T7JKJ
$19.97·★4.6·39.5K revsLa Roche-Posay Toleriane Hydrating Gentle Facial Cleanser, with Niacinamide | Face cleanser with niacinamide & ceramides, safe for sensitive skin. Daily face wash for normal to dry skin, fragrance free.
Units sold60KB01N34XW93
$19.97·★4.7·45.8K revsLa Roche-Posay Toleriane Purifying Foaming Facial Cleanser with Niacinamide | Oil free face wash for sensitive skin with niacinamide and ceramides. Pore cleanser that won’t dry out skin and is soap free.
Units sold40K
Garnier
1 ASIN in Top 10
6.5%
Units
30K
Revenue
$263.1K
Avg. price
$8.82
B017PCGAXQ
$8.82·★4.7·52.8K revsGarnier SkinActive Micellar Water For Waterproof Makeup, Facial Cleanser & Makeup Remover, 13.5 Fl Oz (400mL), 1 Count (Packaging May Vary)
Units sold30K
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