Trubar Protein Bars Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Trubar Protein Bars sales on Amazon US totaled 359,000 units in July 2026 (▼ 17.9% vs. the prior month), generating an estimated $8,224,500 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.1% of unit volume and 43.8% of revenue, while a typical listing is priced at $25.03. The keyword itself pulled 21,182 Amazon queries over the same period (▲ 7.9% MoM).
Zooming out to the 12-month window ending July 2026, the trubar protein bars Top 50 moved 4,153,250 units and $94,144,463 in cumulative sales — an average of 346,104 units and $7,845,372 per month. Monthly throughput topped out at 437,300 units in June 2026 and dipped to 254,750 in May 2026, leaving the latest reading 7.4% higher than August 2025.
Trubar Protein Bars Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
359K
▼ 17.9% MoM
Monthly Revenue 2026/07
$8.2M
▼ 16.7% MoM
Top 10 Market Share 2026/07
50.1%
Trubar Protein Bars Market Share & Sales Concentration on Amazon US — July 2026
The most-sold trubar protein bars listing on Amazon US in July 2026 is ASIN B00GJ82VK4 (Brand: Pure Protein), which sold 30,000 units at $15.13 apiece — equal to 8.4% of every unit tracked in this report.
The Top 10 ASINs account for 180,000 units and $3,599,500 in July 2026 — 50.1% of unit volume and 43.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Trubar Protein Bars' on Amazon
July 2026
Is 50.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00GJ82VK4
Pure Protein Chocolate Peanut Butter Protein Bars, 20g Protein, 12 Ct | 3g Sugar, 190 Calories, Low Sugar* High Protein Snack, Gluten Free
30K
▼ 25.0%vs. prior month
$465.6K
latest month
12-month trend
B0178ENI4K
ALOHA Organic Plant Based Protein Bar | Peanut Butter Chocolate Chip, 12 Ct | 14g Plant-Based Protein, 10g Fiber, 5g Sugar | GLP-1 & Keto Friendly, No Sucralose or Stevia | Non-GMO, Vegan & Dairy Free
30K
▲ 0.0%vs. prior month
$635.7K
latest month
12-month trend
B07J2MM23Z
Quest Nutrition Ultimate Variety Pack Protein Bars, High Protein, 12 Count | 20-21g Protein, 3-5g Net Carbs, Gluten Free, High Quality Protein, Individually Wrapped 2.12oz Bars
30K
▼ 40.0%vs. prior month
$794.7K
latest month
12-month trend
B0BCH583WK
KIND PB Banana Dark Choc Protein Breakfast Bar 6 Count, 10.58 OZ
30K
▲ 0.0%vs. prior month
$152.4K
latest month
12-month trend
B07Y7H3FHB
IQBAR Clean Protein Bars, Low Sugar Keto, Chocolate Variety Pack 12-Count | High Fiber Plant Based Snacks, Clean Label Project Certified | Gluten Free, Dairy Free, Vegan, Soy Free
10K
▼ 50.0%vs. prior month
$248.6K
latest month
12-month trend
B09QHBBGJT
CLIF BUILDERS Protein Bars, Chocolatey Peanut Butter, Gluten Free, 12 ct | 20g Plant Based Protein, Non-GMO Project Verified, No Artificial Sweeteners, Low Glycemic, Certified Kosher
10K
▼ 50.0%vs. prior month
$190.6K
latest month
12-month trend
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Best Trubar Protein Bars Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
ALOHA is the best-performing trubar protein bars brand in July 2026, moving 40,000 units across 2 ASINs for 22.2% of Top 10 volume. Pure Protein follows with 30,000 units (16.7%), ahead of Quest on 30,000 units (16.7%).
Volume is spread across 8 brands, with the top three holding 55.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $15.13 to $26.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
ALOHA
2 ASINs in Top 10
22.2%
Units
40K
Revenue
$966.6K
Avg. price
$23.93
B0178ENI4K
$22.88·★4.5·8.6K revsALOHA Organic Plant Based Protein Bar | Peanut Butter Chocolate Chip, 12 Ct | 14g Plant-Based Protein, 10g Fiber, 5g Sugar | GLP-1 & Keto Friendly, No Sucralose or Stevia | Non-GMO, Vegan & Dairy Free
Units sold30KB08FC3RZKZ
$24.99·★4.3·3.7K revsALOHA Organic Plant Based Protein Bars - 6 Flavor Variety Pack - 12 Count, 1.9oz Bars - Vegan Snacks, Low Sugar, Gluten-Free, Low Carb, Paleo, Non-GMO, Stevia-Free, No Sugar Alcohol Sweeteners
Units sold10K
Pure Protein
1 ASIN in Top 10
16.7%
Units
30K
Revenue
$465.6K
Avg. price
$15.13
B00GJ82VK4
$15.13·★4.5·22.8K revsPure Protein Chocolate Peanut Butter Protein Bars, 20g Protein, 12 Ct | 3g Sugar, 190 Calories, Low Sugar* High Protein Snack, Gluten Free
Units sold30K
Quest
1 ASIN in Top 10
16.7%
Units
30K
Revenue
$794.7K
Avg. price
$26.49
B07J2MM23Z
$26.49·★4.3·11.5K revsQuest Nutrition Ultimate Variety Pack Protein Bars, High Protein, 12 Count | 20-21g Protein, 3-5g Net Carbs, Gluten Free, High Quality Protein, Individually Wrapped 2.12oz Bars
Units sold30K
Trending Trubar Protein Bars Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09PYB4MQS booked 10K units at $32.49, with ▲ 3233.3% MoM change. On the growth side, B0FHMLH6Q9 leads positive momentum with ▲ 100.0% MoM growth on 8K units, with B0DP5JZ8RT close behind at ▲ 100.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09PYB4MQS
BAREBELLS Protein Bars Variety Pack - 12 Count, 1.9oz Bars - Protein Snacks with 20g of High Protein - Chocolate Protein Bar with 1g of Total Sugars - Perfect on The Go Protein Snack & Breakfast Bars
Price
$32.49
Rating
4.5
Reviews
4.3K
Latest month sales
B0FHMLH6Q9
KIND Protein MAX Bars Variety Pack, Gluten Free, Low Sugar, High Fiber Snacks, Sweet & Salty Caramel Peanut Crisp, Crispy Chocolate Peanut Butter, 20g Protein, 12 Count
Price
$25.28
Rating
4.2
Reviews
761
Latest month sales
B0DP5JZ8RT
David Variety Pack Protein Bars | 28g Protein | 6 Pack | 0g Sugar | Low Carb & Gluten Free High Protein Bars | High Protein Snack Bars for Post Workout, Travel & On-the-Go Snacking
Unlock to view ASIN details and product titles
Price
$25.00
Rating
3.8
Reviews
1.6K
Latest month sales
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