Trojan Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Trojan sales on Amazon US totaled 200,000 units in July 2026 (▲ 1.3% vs. the prior month), generating an estimated $3,032,727 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.0% of unit volume and 66.9% of revenue, while a typical listing is priced at $12.44. The keyword itself pulled 26,846 Amazon queries over the same period (▲ 5.2% MoM).
Zooming out to the 12-month window ending July 2026, the trojan Top 50 moved 2,129,750 units and $32,147,292 in cumulative sales — an average of 177,479 units and $2,678,941 per month. Monthly throughput topped out at 201,600 units in November 2025 and dipped to 109,800 in May 2026, leaving the latest reading 13.7% higher than August 2025.
Trojan Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
200K
▲ 1.3% MoM
Monthly Revenue 2026/07
$3M
▲ 0.5% MoM
Top 10 Market Share 2026/07
64.0%
Trojan Market Share & Sales Concentration on Amazon US — July 2026
The most-sold trojan listing on Amazon US in July 2026 is ASIN B0735Q681B (Brand: SKYN), which sold 40,000 units at $17.12 apiece — equal to 20.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 128,000 units and $2,028,720 in July 2026 — 64.0% of unit volume and 66.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Trojan' on Amazon
July 2026
Is 64.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0735Q681B
SKYN Elite – 36 Count – Ultra-Thin, Lubricated Latex-Free Condoms
40K
▲ 33.3%vs. prior month
$725.6K
latest month
12-month trend
B00WX0RJVS
SKYN Elite, 10 Count, Ultra-Thin, Lubricated Latex-Free Condoms
20K
▲ 0.0%vs. prior month
$173.6K
latest month
12-month trend
B0073RBUZ2
TROJAN Ultra Thin Latex Condoms for Men, 36 Count | Lubricated, More Natural Feeling Condoms, Premium Latex, Help Reduce Risk of Pregnancy and STIs
10K
▼ 50.0%vs. prior month
$177.2K
latest month
12-month trend
B0083HLPLA
TROJAN Magnum Lubricated Large Condoms, 36 Count Pack | Comfortable and Smooth Lubricated Condoms, America's Number One Condom
10K
▲ 0.0%vs. prior month
$178K
latest month
12-month trend
B0946VTR1Y
TROJAN Raw Thin Latex Condoms for Men, 24 Count | America's Thinnest Latex Condoms, Lubricated, Premium Latex, Helps Reduce Risk of Pregnancy and STIs
10K
▲ 0.0%vs. prior month
$200K
latest month
12-month trend
B0FL1L5JC8
TROJAN Pleasure Pack Assorted Latex Condoms for Men, 36 Count | Lubricated Condoms, Multiple Texture Options, Reliable Protection
9K
▲ 12.5%vs. prior month
$175.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Trojan Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
TROJAN is the best-performing trojan brand in July 2026, moving 68,000 units across 8 ASINs for 53.1% of Top 10 volume. SKYN follows with 60,000 units (46.9%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.80 to $16.09, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
TROJAN
8 ASINs in Top 10
53.1%
Units
68K
Revenue
$1.1M
Avg. price
$16.09
B0073RBUZ2
$16.12·★4.6·28.4K revsTROJAN Ultra Thin Latex Condoms for Men, 36 Count | Lubricated, More Natural Feeling Condoms, Premium Latex, Help Reduce Risk of Pregnancy and STIs
Units sold10KB0083HLPLA
$17.77·★4.8·19.2K revsTROJAN Magnum Lubricated Large Condoms, 36 Count Pack | Comfortable and Smooth Lubricated Condoms, America's Number One Condom
Units sold10KB0946VTR1Y
$19.99·★4.5·5.1K revsTROJAN Raw Thin Latex Condoms for Men, 24 Count | America's Thinnest Latex Condoms, Lubricated, Premium Latex, Helps Reduce Risk of Pregnancy and STIs
Units sold10KB0FL1L5JC8
$19.97·★3.4·49 revsTROJAN Pleasure Pack Assorted Latex Condoms for Men, 36 Count | Lubricated Condoms, Multiple Texture Options, Reliable Protection
Units sold9KB008UYN4QA
$19.97·★4.6·15.7K revsTROJAN Bareskin Latex Lubricated Thin Condoms for Men, 24 Count | Designed For a Closer Feel, Made from Premium Latex, Help Reduce Risk of Pregnancy and STIs
Units sold8KB0040VPJVK
$7.62·★4.6·28.4K revsTrojan Ultra Thin Latex Lubricated Condoms for Men, 12 Count | Thin Condoms for a More Natural Feeling, Premium Latex, Help Reduce Risk of Pregnancy and STIs
Units sold7KB004WDRCTI
$9.47·★4.4·11.4K revsTrojan Extended Pleasure Lubricated Latex Condoms for Men, 12 Count | Climax-Control Lubricant with Benzocaine, Premium Latex, Help Reduce Risk of Pregnancy, Help Reduce Risk of STIs
Units sold7KB0073R7TWU
$17.77·★4.6·9.5K revsTrojan Original Latex Lubricated Condoms for Men, 36 Count | Premium Latex, Classic Straight Condoms, Help Reduce Risk of Pregnancy and STIs, America's Number One Condom
Units sold7K
SKYN
2 ASINs in Top 10
46.9%
Units
60K
Revenue
$899.2K
Avg. price
$12.80
B0735Q681B
$17.12·★4.6·78.6K revsSKYN Elite – 36 Count – Ultra-Thin, Lubricated Latex-Free Condoms
Units sold40KB00WX0RJVS
$8.49·★4.6·78.6K revsSKYN Elite, 10 Count, Ultra-Thin, Lubricated Latex-Free Condoms
Units sold20K
Trending Trojan Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0040VPJVK booked 7K units at $7.62, with ▲ 75.0% MoM change. On the growth side, B0FL1GHG1W leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B07J4QF4G1 close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0040VPJVK
Trojan Ultra Thin Latex Lubricated Condoms for Men, 12 Count | Thin Condoms for a More Natural Feeling, Premium Latex, Help Reduce Risk of Pregnancy and STIs
Price
$7.62
Rating
4.6
Reviews
28.4K
Latest month sales
B0FL1GHG1W
Trojan Pleasure Pack Assorted Latex Lubricated Condoms for Men, 12 Count | Variety Pack: Her Pleasure, Bareskin Studded, Ecstasy, Charged Varieties, Texture Options, Premium Lubricated Condoms
Price
$8.96
Rating
4.3
Reviews
37
Latest month sales
B07J4QF4G1
Trojan Non-Lubricated Premium Latex Condoms 3 ct
Unlock to view ASIN details and product titles
Price
$5.99
Rating
3.6
Reviews
68
Latest month sales
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