Transformers Figures Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Transformers Figures sales on Amazon US totaled 24,350 units in July 2026 (▼ 7.6% vs. the prior month), generating an estimated $967,597 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.3% of unit volume and 54.1% of revenue, while a typical listing is priced at $42.15. The keyword itself pulled 16,555 Amazon queries over the same period (▲ 8.2% MoM).
Zooming out to the 12-month window ending July 2026, the transformers figures Top 50 moved 454,700 units and $14,755,320 in cumulative sales — an average of 37,892 units and $1,229,610 per month. Monthly throughput topped out at 123,650 units in November 2025 and dipped to 9,500 in May 2026, leaving the latest reading 28.5% higher than August 2025.
Transformers Figures Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
24.4K
▼ 7.6% MoM
Monthly Revenue 2026/07
$967.6K
▼ 4.3% MoM
Top 10 Market Share 2026/07
49.3%
Transformers Figures Market Share & Sales Concentration on Amazon US — July 2026
The most-sold transformers figures listing on Amazon US in July 2026 is ASIN B077YYP739 (Brand: Transformers), which sold 4,000 units at $27.90 apiece — equal to 16.4% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 12,000 units and $523,469 in July 2026 — 49.3% of unit volume and 54.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Transformers Figures' on Amazon
July 2026
Is 49.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B077YYP739
Transformers Toys Heroic Optimus Prime Action Figure - Timeless Large-Scale Figure, Changes into Toy Truck - Toys for Kids 6 and Up, 11-inch (Amazon Exclusive)
4K
▼ 20.0%vs. prior month
$111.6K
latest month
12-month trend
B077Y6GNX6
Transformers Toys Heroic Bumblebee Action Figure - Timeless Large-Scale Figure, Changes into Yellow Toy Car, 11" (Amazon Exclusive)
2K
▲ 0.0%vs. prior month
$55.9K
latest month
12-month trend
B094DMT7S2
Transformers Toys Heroes and Villains Optimus Prime and Megatron 2-Pack Action Figures - for Kids Ages 6 and Up, 7-inch (Amazon Exclusive)
1K
▲ 0.0%vs. prior month
$28.1K
latest month
12-month trend
B0BHXKLNLP
Transformers 1-Step Flip Heroes 3-Pack, 4-Inch Wheeljack, Bumblebee, and Optimus Prime Action Figures, Kids Easter Toys or Basket Stuffers, Age 6+
1K
▲ 25.0%vs. prior month
$31.3K
latest month
12-month trend
B0FJQNQGCD
Transformers Age of the Primes Combaticon Onslaught, Commander Class 6.75-Inch Converting Action Figure, Robot Toys for Ages 8+
1K
▲ 0.0%vs. prior month
$100.8K
latest month
12-month trend
B0DMWM24CV
Transformers Crash & Combine Heroes, 3.75-Inch Converting Bumblebee and Optimus Prime Action Figures, Robot Toys for Kids 6 and Up (Amazon Exclusive)
700
▼ 30.0%vs. prior month
$11.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Transformers Figures Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Transformers is the best-performing transformers figures brand in July 2026, moving 9,900 units across 7 ASINs for 82.5% of Top 10 volume. LEGO follows with 1,100 units (9.2%), ahead of Hasbro on 1,000 units (8.3%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $32.99 to $134.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Transformers
7 ASINs in Top 10
82.5%
Units
9.9K
Revenue
$348.3K
Avg. price
$43.62
B077YYP739
$27.90·★4.6·11.5K revsTransformers Toys Heroic Optimus Prime Action Figure - Timeless Large-Scale Figure, Changes into Toy Truck - Toys for Kids 6 and Up, 11-inch (Amazon Exclusive)
Units sold4KB077Y6GNX6
$27.99·★4.6·7.3K revsTransformers Toys Heroic Bumblebee Action Figure - Timeless Large-Scale Figure, Changes into Yellow Toy Car, 11" (Amazon Exclusive)
Units sold2KB094DMT7S2
$29.99·★4.4·3.5K revsTransformers Toys Heroes and Villains Optimus Prime and Megatron 2-Pack Action Figures - for Kids Ages 6 and Up, 7-inch (Amazon Exclusive)
Units sold1KB0FJQNQGCD
$133.48·★4.7·111 revsTransformers Age of the Primes Combaticon Onslaught, Commander Class 6.75-Inch Converting Action Figure, Robot Toys for Ages 8+
Units sold1KB0DMWM24CV
$16.99·★4.5·515 revsTransformers Crash & Combine Heroes, 3.75-Inch Converting Bumblebee and Optimus Prime Action Figures, Robot Toys for Kids 6 and Up (Amazon Exclusive)
Units sold700B094DPVDQJ
$29.99·★4.6·3K revsTransformers Toys Heroes and Villains Bumblebee and Starscream 2-Pack Action Figures - for Kids Ages 6 and Up, 7-inch (Amazon Exclusive)
Units sold600B01BMW5Q7G
$38.99·★4.7·10.8K revsTransformers Rescue Bots Griffin Rock Team Action Figures (Amazon Exclusive)
Units sold600
LEGO
2 ASINs in Top 10
9.2%
Units
1.1K
Revenue
$143.8K
Avg. price
$134.99
B09XVH9ZWQ
$179.99·★4.8·2.1K revsLEGO Icons Optimus Prime 10302 Transformers Figure Set, Collectible Transforming 2-in-1 Robot and Truck Model Building Kit for Adults, Perfect for Display or Play
Units sold600B0CV2KBSKP
$89.99·★4.9·986 revsLEGO Icons Transformers Bumblebee Action Figure, Collectible Robot Gift for Adults, Movie Themed Model Building Set for Sci-Fi Enthusiasts and Transformers Fans, Converts to Vehicle Mode, 10338
Units sold500
Hasbro
1 ASIN in Top 10
8.3%
Units
1K
Revenue
$31.3K
Avg. price
$32.99
B0BHXKLNLP
$32.99·★4.5·1.1K revsTransformers 1-Step Flip Heroes 3-Pack, 4-Inch Wheeljack, Bumblebee, and Optimus Prime Action Figures, Kids Easter Toys or Basket Stuffers, Age 6+
Units sold1K
Trending Transformers Figures Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09XVH9ZWQ booked 600 units at $179.99, with ▼ 25.0% MoM change. On the growth side, B0FHL14WTF leads positive momentum with ▲ 700.0% MoM growth on 400 units, with B00P2SNBV0 close behind at ▲ 500.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09XVH9ZWQ
LEGO Icons Optimus Prime 10302 Transformers Figure Set, Collectible Transforming 2-in-1 Robot and Truck Model Building Kit for Adults, Perfect for Display or Play
Price
$179.99
Rating
4.8
Reviews
2.1K
Latest month sales
B0FHL14WTF
Transformers Studio Series The The Movie Skywarp Voyager Class 6.5-Inch Converting Action Figure, Robot Toys for Ages 8+
Price
$42.99
Rating
4.5
Reviews
68
Latest month sales
B00P2SNBV0
Transformers Playskool Heroes Rescue Bots Optimus Prime, 4.5-Inch Action Figure, Kids Converting Robot Toy, Ages 3+ (Amazon Exclusive)
Unlock to view ASIN details and product titles
Price
$16.99
Rating
4.6
Reviews
7.1K
Latest month sales
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