Mario Lego Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mario Lego sales on Amazon US totaled 75,050 units in July 2026 (▼ 19.6% vs. the prior month), generating an estimated $2,044,040 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 69.3% of unit volume and 53.0% of revenue, while a typical listing is priced at $52.04. The keyword itself pulled 20,888 Amazon queries over the same period (▲ 2.1% MoM).
Zooming out to the 12-month window ending July 2026, the mario lego Top 50 moved 1,246,450 units and $43,150,619 in cumulative sales — an average of 103,871 units and $3,595,885 per month. Monthly throughput topped out at 296,450 units in December 2025 and dipped to 40,550 in May 2026, leaving the latest reading 8.5% higher than August 2025.
Mario Lego Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
75K
▼ 19.6% MoM
Monthly Revenue 2026/07
$2M
▼ 23.1% MoM
Top 10 Market Share 2026/07
69.3%
Mario Lego Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mario lego listing on Amazon US in July 2026 is ASIN B0FMS854MN (Brand: LEGO), which sold 7,000 units at $9.49 apiece — equal to 9.3% of every unit tracked in this report and 17% ahead of the No. 2 listing.
The Top 10 ASINs account for 52,000 units and $1,084,040 in July 2026 — 69.3% of unit volume and 53.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mario Lego' on Amazon
July 2026
Is 69.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0FMS854MN
LEGO Sonic The Hedgehog Sonic: Speedster Lightning Race Car Toy for Boys & Girls - Toy Building Set W/Minifigure for Kids & Gamers, Ages 7+ - Gift Idea for Birthdays - 77117
7K
▲ 0.0%vs. prior month
$66.4K
latest month
12-month trend
B0FMS86M4H
LEGO Minecraft Zombie Dungeon Building & Pretend Play Toy for Boys & Girls - Video Game Playset & Toy Figures for Kids, Ages 8+ - W/Wandering Wastelands Minifigure - Gift Idea for Birthdays - 21587
6K
▲ 20.0%vs. prior month
$143.7K
latest month
12-month trend
B0BT25WVLN
TOMY Pop Up Super Mario Family Action Game - 2-4 Players - Ages 4+ | Officially Licensed Nintendo Toys, Collectible Super Mario Toys, 3 Ways to Play, Recommended for Family Game Night
6K
▼ 40.0%vs. prior month
$107.9K
latest month
12-month trend
B0FMS9D14R
LEGO Minecraft Chicken Farm Building Toy for Kids - Video Game Playset & Figures for Boys & Girls, Ages 7+ - Gift for Birthdays - 21585
6K
▲ 50.0%vs. prior month
$95.9K
latest month
12-month trend
B0DJ19R8H7
LEGO LEGO Minecraft The Nether Lava Battle Toy and Playset - Building Minecraft Toy for Kids, Ages 6+ - Alex, Wither Skeleton, Blaze and Strider Figures for Pretend Play - Gift Idea for Birthdays - 21266
5K
▼ 44.4%vs. prior month
$36.9K
latest month
12-month trend
B0DRW8231P
LEGO Minecraft The Creeper Kids Building Toy - Minecraft Toy for Boys & Girls, Ages 10+ - Room Decor for Gamers w/ 1st Version Creeper Minifigure - Gift for Birthdays - 21276
5K
▼ 16.7%vs. prior month
$164.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Mario Lego Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
LEGO is the best-performing mario lego brand in July 2026, moving 46,000 units across 9 ASINs for 88.5% of Top 10 volume. TOMY follows with 6,000 units (11.5%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $17.99 to $22.42, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LEGO
9 ASINs in Top 10
88.5%
Units
46K
Revenue
$976.1K
Avg. price
$22.42
B0FMS854MN
$9.49·★4.8·871 revsLEGO Sonic The Hedgehog Sonic: Speedster Lightning Race Car Toy for Boys & Girls - Toy Building Set W/Minifigure for Kids & Gamers, Ages 7+ - Gift Idea for Birthdays - 77117
Units sold7KB0FMS86M4H
$23.95·★4.9·444 revsLEGO Minecraft Zombie Dungeon Building & Pretend Play Toy for Boys & Girls - Video Game Playset & Toy Figures for Kids, Ages 8+ - W/Wandering Wastelands Minifigure - Gift Idea for Birthdays - 21587
Units sold6KB0FMS9D14R
$15.99·★4.8·512 revsLEGO Minecraft Chicken Farm Building Toy for Kids - Video Game Playset & Figures for Boys & Girls, Ages 7+ - Gift for Birthdays - 21585
Units sold6KB0DJ19R8H7
$6.98·★4.8·4.1K revsLEGO LEGO Minecraft The Nether Lava Battle Toy and Playset - Building Minecraft Toy for Kids, Ages 6+ - Alex, Wither Skeleton, Blaze and Strider Figures for Pretend Play - Gift Idea for Birthdays - 21266
Units sold5KB0DRW8231P
$31.99·★4.8·2K revsLEGO Minecraft The Creeper Kids Building Toy - Minecraft Toy for Boys & Girls, Ages 10+ - Room Decor for Gamers w/ 1st Version Creeper Minifigure - Gift for Birthdays - 21276
Units sold5KB0FMS75M6P
$15.99·★4.8·353 revsLEGO Creator 3 in 1 Retro Gaming Console Building Toy for Boys & Girls - Kids Build a Console, Mini Arcade Game, or Mini Computer - Gift Idea for Gaming Fans, Ages 8+ - 31380
Units sold5KB0DX3J6MT7
$59.95·★4.9·3.7K revsLEGO Super Mario Game Boy - Retro Building Sets for Adults, Ages 18+ - Gifts for Birthdays - Collectible Model with Game Paks and Display Stand - 72046
Units sold4KB0FMS8D34Q
$9.49·★4.9·850 revsLEGO Minecraft Steve’s Taiga Adventure Building Toy for Boys & Girls - Video Game Playset & Toy Figures for Kids, Ages 6 + - W/2 Minifigures & 2 Pretend Play Animals - Gift Idea for Birthdays - 21583
Units sold4KB0FMS95QCV
$27.97·★4.9·1.1K revsLEGO Speed Champions Lightning McQueen Toy - Disney Pixar Cars Building Blocks for Kids, Boys & Girls, Ages 9+ - Pretend Play Race Car & Bedroom Shelf Display - 77255
Units sold4K
TOMY
1 ASIN in Top 10
11.5%
Units
6K
Revenue
$107.9K
Avg. price
$17.99
B0BT25WVLN
$17.99·★4.6·3.3K revsTOMY Pop Up Super Mario Family Action Game - 2-4 Players - Ages 4+ | Officially Licensed Nintendo Toys, Collectible Super Mario Toys, 3 Ways to Play, Recommended for Family Game Night
Units sold6K
Trending Mario Lego Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FMS75M6P booked 5K units at $15.99, with ▲ 25.0% MoM change. On the growth side, B0CGYQ2WJC leads positive momentum with ▲ 200.0% MoM growth on 900 units, with B08TPLKMYT close behind at ▲ 200.0% MoM on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FMS75M6P
LEGO Creator 3 in 1 Retro Gaming Console Building Toy for Boys & Girls - Kids Build a Console, Mini Arcade Game, or Mini Computer - Gift Idea for Gaming Fans, Ages 8+ - 31380
Price
$15.99
Rating
4.8
Reviews
353
Latest month sales
B0CGYQ2WJC
LEGO Icons PAC-Man Arcade Building Sets for Adults - Collectible Office, Shelf, or Bedroom Decor - Gifts for Men & Women - W/Moving Handle to Recreate Game - 10323
Price
$338.99
Rating
4.8
Reviews
601
Latest month sales
B08TPLKMYT
Hasbro Gaming The Game of Life: Super Mario Edition Board Game for Kids Ages 8 and Up, Play Minigames, Collect Stars, Battle Bowser
Unlock to view ASIN details and product titles
Price
$20.99
Rating
4.7
Reviews
4.9K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this mario lego report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card