Tracking Device Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Tracking Device sales on Amazon US totaled 110,700 units in July 2026 (▼ 4.8% vs. the prior month), generating an estimated $5,481,710 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.8% of unit volume and 51.2% of revenue, while a typical listing is priced at $40.32. The keyword itself pulled 18,907 Amazon queries over the same period (▲ 8.6% MoM).
Zooming out to the 12-month window ending July 2026, the tracking device Top 50 moved 1,049,150 units and $55,290,220 in cumulative sales — an average of 87,429 units and $4,607,518 per month. Monthly throughput topped out at 116,000 units in June 2026 and dipped to 66,650 in May 2026, leaving the latest reading 42.8% higher than August 2025.
Tracking Device Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
110.7K
▼ 4.8% MoM
Monthly Revenue 2026/07
$5.5M
▼ 18.7% MoM
Top 10 Market Share 2026/07
67.8%
Tracking Device Market Share & Sales Concentration on Amazon US — July 2026
The most-sold tracking device listing on Amazon US in July 2026 is ASIN B0F6VLF4H3 (Brand: The Ridge), which sold 10,000 units at $34.00 apiece — equal to 9.0% of every unit tracked in this report.
The Top 10 ASINs account for 75,000 units and $2,805,520 in July 2026 — 67.8% of unit volume and 51.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Tracking Device' on Amazon
July 2026
![UGREEN FineTrack Air Tracker Tags (iOS Only) 4 Pack Key Finder | Bluetooth Tracker 2-Year Replaceable Battery Compatible with Apple Find My for Keys, Luggage [Apple Find My Certified] (ASIN B0F82HR8QZ), rank #4 by monthly sales volume for 'Tracking Device' on Amazon](https://m.media-amazon.com/images/I/61ni2njZupL._AC_UY512_.jpg)
![Tracker Tag - 2 Pack [Apple MFi Certified] Bluetooth Trackers Works with Apple Find My (iOS Only) - IP67 Waterproof Item Finders | Track Keys, Wallet, Luggage, Backpack (ASIN B0FNN5WX7B), rank #10 by monthly sales volume for 'Tracking Device' on Amazon](https://m.media-amazon.com/images/I/61TC2aIc1xL._AC_UY512_.jpg)
Is 67.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0F6VLF4H3
Ridge Wallet Tracker Card Compatible with Apple Find My, Slim Tracking Card - Wallet Finder, Item Locator for Luggage Tags, Passports, Phone - MFi Certified, IP68 Water Resistance
10K
▲ 0.0%vs. prior month
$367.4K
latest month
12-month trend
B0GJTFXNRX
Apple AirTag (2nd Generation): Tracker for Keychain, Wallet, and More; Locator with Sound; Simple One-Tap Setup with iPhone or iPad; Key Finder with up to 1.5X Precision Finding Range
10K
▲ 0.0%vs. prior month
$278.4K
latest month
12-month trend
B0GJTXVN9Z
Apple AirTag (2nd Generation) - 4 Pack: Tracker for Keychain, Wallet, and More; Locator with Sound; Simple One-Tap Setup with iPhone or iPad; Key Finder with up to 1.5X Precision Finding Range*
10K
▲ 0.0%vs. prior month
$915.1K
latest month
12-month trend
B0F82HR8QZ
UGREEN FineTrack Air Tracker Tags (iOS Only) 4 Pack Key Finder | Bluetooth Tracker 2-Year Replaceable Battery Compatible with Apple Find My for Keys, Luggage [Apple Find My Certified]
10K
▲ 0.0%vs. prior month
$217.2K
latest month
12-month trend
B0FVFTY4CG
SPOTMINDERS Apple MFi Certified Wallet Tracker PRO Works with Apple Find My IP68 Rechargeable Tracking Card for Wallet Luggage Passport 0.07in Slim Credit Card Design Item Finder
7K
▲ 0.0%vs. prior month
$272.7K
latest month
12-month trend
B0CJYL1Q9S
Samsung SmartTag2 (2023) Bluetooth + UWB, IP67 Water and Dust Resistant, Findable via App, 1.5 Year Battery Life (4-Pack) - Black/White (Global Edition, No US Warranty)
6K
▲ 0.0%vs. prior month
$323.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Tracking Device Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Apple is the best-performing tracking device brand in July 2026, moving 20,000 units across 2 ASINs for 26.7% of Top 10 volume. Life360 follows with 12,000 units (16.0%), ahead of The Ridge on 10,000 units (13.3%).
Volume is spread across 8 brands, with the top three holding 56.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $24.99 to $51.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Apple
2 ASINs in Top 10
26.7%
Units
20K
Revenue
$1.2M
Avg. price
$51.99
B0GJTFXNRX
$24.00·★4.5·9.6K revsApple AirTag (2nd Generation): Tracker for Keychain, Wallet, and More; Locator with Sound; Simple One-Tap Setup with iPhone or iPad; Key Finder with up to 1.5X Precision Finding Range
Units sold10KB0GJTXVN9Z
$79.99·★4.5·9.6K revsApple AirTag (2nd Generation) - 4 Pack: Tracker for Keychain, Wallet, and More; Locator with Sound; Simple One-Tap Setup with iPhone or iPad; Key Finder with up to 1.5X Precision Finding Range*
Units sold10K
Life360
2 ASINs in Top 10
16.0%
Units
12K
Revenue
$304.1K
Avg. price
$24.99
B0D63657GY
$24.99·★4.2·10.7K revsLife360 Tile - Bluetooth Tracker, Keys Finder and Item Locator for Keys, Bags and More. Phone Finder. Both iOS and Android Compatible. 1-Pack (Black)
Units sold6KB0D637HK8Q
$24.99·★4.4·8.5K revsLife360 Tile Slim - Wallet Finder, Bluetooth Tracker and Item Locator for Luggage Tags, Passports and More. Both iOS and Android Compatible. Phone Finder. 1-Pack (Black)
Units sold6K
The Ridge
1 ASIN in Top 10
13.3%
Units
10K
Revenue
$367.4K
Avg. price
$34.00
B0F6VLF4H3
$34.00·★4.4·912 revsRidge Wallet Tracker Card Compatible with Apple Find My, Slim Tracking Card - Wallet Finder, Item Locator for Luggage Tags, Passports, Phone - MFi Certified, IP68 Water Resistance
Units sold10K
Trending Tracking Device Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B06XVZ6Y4T booked 5K units at $14.95, with ▲ 0.0% MoM change. On the growth side, B0G1Y9GB16 leads positive momentum with ▲ 500.0% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B06XVZ6Y4T
LandAirSea 54 GPS Tracker - Made in the USA from Domestic & Imported Parts. Long Battery, Magnetic, Waterproof, Global Tracking. Subscription Required
Price
$14.95
Rating
4.1
Reviews
29.7K
Latest month sales
B0FNN5WX7B
Tracker Tag - 2 Pack [Apple MFi Certified] Bluetooth Trackers Works with Apple Find My (iOS Only) - IP67 Waterproof Item Finders | Track Keys, Wallet, Luggage, Backpack
Price
$10.79
Rating
4.3
Reviews
2.2K
Latest month sales
B0G1Y9GB16
Air Tags for Android,Air Tags-4 Pack Android,Air Tracker Tags with 4 Case,2 Year Battery Life,Google & Apple Find Trackers for Google'S Find Hub App & Apple Find My,IP65 Waterproof Luggage Tracker
Unlock to view ASIN details and product titles
Price
$29.99
Rating
4.4
Reviews
1.4K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this tracking device report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card