Tracker Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Tracker sales on Amazon US totaled 115,700 units in July 2026 (▼ 15.2% vs. the prior month), generating an estimated $4,492,768 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.1% of unit volume and 69.7% of revenue, while a typical listing is priced at $28.78. The keyword itself pulled 96,533 Amazon queries over the same period (▼ 20.9% MoM).
Zooming out to the 12-month window ending July 2026, the tracker Top 50 moved 1,127,100 units and $41,653,946 in cumulative sales — an average of 93,925 units and $3,471,162 per month. Monthly throughput topped out at 136,500 units in June 2026 and dipped to 67,300 in October 2025, leaving the latest reading 42.8% higher than August 2025.
Tracker Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
115.7K
▼ 15.2% MoM
Monthly Revenue 2026/07
$4.5M
▼ 24.1% MoM
Top 10 Market Share 2026/07
63.1%
Tracker Market Share & Sales Concentration on Amazon US — July 2026
The most-sold tracker listing on Amazon US in July 2026 is ASIN B0F6VLF4H3 (Brand: The Ridge), which sold 10,000 units at $39.00 apiece — equal to 8.6% of every unit tracked in this report.
The Top 10 ASINs account for 73,000 units and $3,131,200 in July 2026 — 63.1% of unit volume and 69.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Tracker' on Amazon
July 2026
![UGREEN FineTrack Air Tracker Tags (iOS Only) 4 Pack Key Finder | Bluetooth Tracker 2-Year Replaceable Battery Compatible with Apple Find My for Keys, Luggage [Apple Find My Certified] (ASIN B0F82HR8QZ), rank #4 by monthly sales volume for 'Tracker' on Amazon](https://m.media-amazon.com/images/I/61ni2njZupL._AC_UY512_.jpg)
![Tracker Tag - 2 Pack [Apple MFi Certified] Bluetooth Trackers Works with Apple Find My (iOS Only) - IP67 Waterproof Item Finders | Track Keys, Wallet, Luggage, Backpack (ASIN B0FNN5WX7B), rank #9 by monthly sales volume for 'Tracker' on Amazon](https://m.media-amazon.com/images/I/61TC2aIc1xL._AC_UY512_.jpg)
Is 63.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0F6VLF4H3
Ridge Wallet Tracker Card Compatible with Apple Find My, Slim Tracking Card - Wallet Finder, Item Locator for Luggage Tags, Passports, Phone - MFi Certified, IP68 Water Resistance
10K
▲ 0.0%vs. prior month
$367.4K
latest month
12-month trend
B0GJTFXNRX
Apple AirTag (2nd Generation): Tracker for Keychain, Wallet, and More; Locator with Sound; Simple One-Tap Setup with iPhone or iPad; Key Finder with up to 1.5X Precision Finding Range
10K
▲ 0.0%vs. prior month
$278.4K
latest month
12-month trend
B0GJTXVN9Z
Apple AirTag (2nd Generation) - 4 Pack: Tracker for Keychain, Wallet, and More; Locator with Sound; Simple One-Tap Setup with iPhone or iPad; Key Finder with up to 1.5X Precision Finding Range*
10K
▲ 0.0%vs. prior month
$915.1K
latest month
12-month trend
B0F82HR8QZ
UGREEN FineTrack Air Tracker Tags (iOS Only) 4 Pack Key Finder | Bluetooth Tracker 2-Year Replaceable Battery Compatible with Apple Find My for Keys, Luggage [Apple Find My Certified]
10K
▲ 0.0%vs. prior month
$217.2K
latest month
12-month trend
B0D63657GY
Life360 Tile - Bluetooth Tracker, Keys Finder and Item Locator for Keys, Bags and More. Phone Finder. Both iOS and Android Compatible. 1-Pack (Black)
6K
▼ 14.3%vs. prior month
$145.4K
latest month
12-month trend
B0CJYL1Q9S
Samsung SmartTag2 (2023) Bluetooth + UWB, IP67 Water and Dust Resistant, Findable via App, 1.5 Year Battery Life (4-Pack) - Black/White (Global Edition, No US Warranty)
6K
▲ 0.0%vs. prior month
$323.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Tracker Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Apple is the best-performing tracker brand in July 2026, moving 20,000 units across 2 ASINs for 27.4% of Top 10 volume. Life360 follows with 12,000 units (16.4%), ahead of The Ridge on 10,000 units (13.7%).
Volume is spread across 8 brands, with the top three holding 57.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $19.99 to $56.50, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Apple
2 ASINs in Top 10
27.4%
Units
20K
Revenue
$1.2M
Avg. price
$56.50
B0GJTFXNRX
$24.00·★4.6·8.8K revsApple AirTag (2nd Generation): Tracker for Keychain, Wallet, and More; Locator with Sound; Simple One-Tap Setup with iPhone or iPad; Key Finder with up to 1.5X Precision Finding Range
Units sold10KB0GJTXVN9Z
$89.00·★4.6·8.9K revsApple AirTag (2nd Generation) - 4 Pack: Tracker for Keychain, Wallet, and More; Locator with Sound; Simple One-Tap Setup with iPhone or iPad; Key Finder with up to 1.5X Precision Finding Range*
Units sold10K
Life360
2 ASINs in Top 10
16.4%
Units
12K
Revenue
$304.1K
Avg. price
$19.99
B0D63657GY
$19.99·★4.2·10.6K revsLife360 Tile - Bluetooth Tracker, Keys Finder and Item Locator for Keys, Bags and More. Phone Finder. Both iOS and Android Compatible. 1-Pack (Black)
Units sold6KB0D637HK8Q
$19.99·★4.4·8.4K revsLife360 Tile Slim - Wallet Finder, Bluetooth Tracker and Item Locator for Luggage Tags, Passports and More. Both iOS and Android Compatible. Phone Finder. 1-Pack (Black)
Units sold6K
The Ridge
1 ASIN in Top 10
13.7%
Units
10K
Revenue
$367.4K
Avg. price
$39.00
B0F6VLF4H3
$39.00·★4.4·826 revsRidge Wallet Tracker Card Compatible with Apple Find My, Slim Tracking Card - Wallet Finder, Item Locator for Luggage Tags, Passports, Phone - MFi Certified, IP68 Water Resistance
Units sold10K
Trending Tracker Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B06XVZ6Y4T booked 5K units at $14.95, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B06XVZ6Y4T
LandAirSea 54 GPS Tracker - Made in the USA from Domestic & Imported Parts. Long Battery, Magnetic, Waterproof, Global Tracking. Subscription Required
Price
$14.95
Rating
4.1
Reviews
29.7K
Latest month sales
B0FNN5WX7B
Tracker Tag - 2 Pack [Apple MFi Certified] Bluetooth Trackers Works with Apple Find My (iOS Only) - IP67 Waterproof Item Finders | Track Keys, Wallet, Luggage, Backpack
Price
$10.79
Rating
4.4
Reviews
2K
Latest month sales
B0FXM5BJ2W
SPOTMINDERS Apple MFi Certified Credit Card Wallet Tracker PRO 4-Pack (iOS Only) Works with Apple Find My Rechargeable Tracking Card for Wallet IP68 0.07in Slim iPhone Item Finder for Luggage or Purse
Unlock to view ASIN details and product titles
Price
$110.00
Rating
4.5
Reviews
2K
Latest month sales
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