Toys For 1 + Year Old Girl Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Toys For 1 + Year Old Girl sales on Amazon US totaled 304,000 units in July 2026 (▼ 17.8% vs. the prior month), generating an estimated $7,425,210 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 34.9% of unit volume and 38.4% of revenue, while a typical listing is priced at $23.68. The keyword itself pulled 40,305 Amazon queries over the same period (▲ 9.2% MoM).
Zooming out to the 12-month window ending July 2026, the toys for 1 + year old girl Top 50 moved 4,239,300 units and $101,340,362 in cumulative sales — an average of 353,275 units and $8,445,030 per month. Monthly throughput topped out at 825,350 units in December 2025 and dipped to 152,900 in May 2026, leaving the latest reading 6.5% higher than August 2025.
Toys For 1 + Year Old Girl Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
304K
▼ 17.8% MoM
Monthly Revenue 2026/07
$7.4M
▼ 34.7% MoM
Top 10 Market Share 2026/07
34.9%
Toys For 1 + Year Old Girl Market Share & Sales Concentration on Amazon US — July 2026
The most-sold toys for 1 + year old girl listing on Amazon US in July 2026 is ASIN B08SGH7NKX (Brand: SEREED), which sold 20,000 units at $29.99 apiece — equal to 6.6% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 106,000 units and $2,847,960 in July 2026 — 34.9% of unit volume and 38.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Toys For 1 + Year Old Girl' on Amazon
July 2026
Is 34.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B08SGH7NKX
SEREED Baby Balance Bike for 1 Year Old Boy Girl, First Birthday Gift Toy | 12-24 Months Toddler Bike, First Learning Ride on Toys, 4 Silent Wheels Indoor Outdoor Baby Walker, Green
20K
▼ 33.3%vs. prior month
$619.6K
latest month
12-month trend
B01K1K0K6M
Step2 Rain Showers Splash Pond Toddler Water Table, Outdoor Kids Water Sensory Table, Ages 18+ Months, 13 Piece Water Toy Accessories, Blue & Green
10K
▼ 80.0%vs. prior month
$814.1K
latest month
12-month trend
B0BTBV51KY
iPlay, iLearn Baby Press to Go Car Toys for Toddlers 1-3, 1 Yr Old Boy Gift | Infant Play Vehicle Set, Push Go Friction Car, Montessori Toy for 6-9-12-18 Months, 1st Birthday Gifts for 1-2 Years Old Girl
10K
▲ 0.0%vs. prior month
$179.9K
latest month
12-month trend
B0BXF8W8BM
John Deere Bubble Lawn Mower for Toddlers, Bubble Blowing Machines, Indoor and Outdoor Gardening Toy, Birthday, Party Favor for Preschool Girls and Boys, No Batteries Required, 2+
10K
▲ 0.0%vs. prior month
$193.9K
latest month
12-month trend
B0CRYJB6GK
Airbition Talking Flash Cards for Toddlers Ages 1‑4,224 Words English Blue | Montessori Language Learning Toys with 224 Words, Pocket Speech Therapy Toys, Sensory Learning Kit, Educational Toys for Kids
10K
▲ 0.0%vs. prior month
$109.9K
latest month
12-month trend
B0D2ZD6J2W
Grarain Busy Board for Toddlers - Montessori Educational Toy for 1-3 Year Old Boys & Girls | Travel-Friendly Sensory Learning Activity | Ideal for Kids with Autism(Clocks Busy Board)
10K
▲ 0.0%vs. prior month
$217.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Toys For 1 + Year Old Girl Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
SEREED is the best-performing toys for 1 + year old girl brand in July 2026, moving 20,000 units across 1 ASIN for 18.9% of Top 10 volume. Step2 follows with 10,000 units (9.4%), ahead of iPlay, iLearn on 10,000 units (9.4%).
Volume is spread across 10 brands, with the top three holding 37.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $17.99 to $84.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
SEREED
1 ASIN in Top 10
18.9%
Units
20K
Revenue
$619.6K
Avg. price
$29.99
B08SGH7NKX
$29.99·★4.8·16.5K revsSEREED Baby Balance Bike for 1 Year Old Boy Girl, First Birthday Gift Toy | 12-24 Months Toddler Bike, First Learning Ride on Toys, 4 Silent Wheels Indoor Outdoor Baby Walker, Green
Units sold20K
Step2
1 ASIN in Top 10
9.4%
Units
10K
Revenue
$814.1K
Avg. price
$84.99
B01K1K0K6M
$84.99·★4.7·23.9K revsStep2 Rain Showers Splash Pond Toddler Water Table, Outdoor Kids Water Sensory Table, Ages 18+ Months, 13 Piece Water Toy Accessories, Blue & Green
Units sold10K
iPlay, iLearn
1 ASIN in Top 10
9.4%
Units
10K
Revenue
$179.9K
Avg. price
$17.99
B0BTBV51KY
$17.99·★4.8·4.7K revsiPlay, iLearn Baby Press to Go Car Toys for Toddlers 1-3, 1 Yr Old Boy Gift | Infant Play Vehicle Set, Push Go Friction Car, Montessori Toy for 6-9-12-18 Months, 1st Birthday Gifts for 1-2 Years Old Girl
Units sold10K
Trending Toys For 1 + Year Old Girl Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B087D97N58 booked 9K units at $22.79, with ▲ 0.0% MoM change. On the growth side, B09PDPYC2T leads positive momentum with ▲ 100.0% MoM growth on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B087D97N58
ArtCreativity Bubble Lawn Mower for Toddlers 1-3, Bubble Machine for 1-Year-Old Girl Gifts, Toddler Outdoor Toys for 2-Year-Old Girl Birthday Gift, Push Summer Gardening Toys for Toddlers Age 1 2 3 +
Price
$22.79
Rating
4.3
Reviews
12.1K
Latest month sales
B0BGN1YDJH
Kikidex Magnetic Drawing Board, Toddler Girl Toys for 1-3 Year Old, Doodle Board Pad Learning and Educational Toys for 1 2 3 Year Old Baby Kids Birthday Gift (Light Blue)
Price
$23.59
Rating
4.5
Reviews
11.5K
Latest month sales
B09PDPYC2T
Hunfur Interactive Dancing Talking Cactus Toy, Repeat What You Say | Singing Recording with LED Lights, Sensory Development & Motor Skill Building, Birthday Gift for Boy Girl
Unlock to view ASIN details and product titles
Price
$15.98
Rating
4.3
Reviews
2.6K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this toys for 1 + year old girl report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card