1st Birthday Girl Gifts Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
1st Birthday Girl Gifts sales on Amazon US totaled 226,000 units in July 2026 (▲ 0.8% vs. the prior month), generating an estimated $5,107,780 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 40.3% of unit volume and 42.8% of revenue, while a typical listing is priced at $23.12. The keyword itself pulled 31,575 Amazon queries over the same period (▼ 6.5% MoM).
Zooming out to the 12-month window ending July 2026, the 1st birthday girl gifts Top 50 moved 3,278,550 units and $70,584,587 in cumulative sales — an average of 273,213 units and $5,882,049 per month. Monthly throughput topped out at 673,050 units in December 2025 and dipped to 113,500 in May 2026, leaving the latest reading 6.6% higher than August 2025.
1st Birthday Girl Gifts Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
226K
▲ 0.8% MoM
Monthly Revenue 2026/07
$5.1M
▼ 0.4% MoM
Top 10 Market Share 2026/07
40.3%
1st Birthday Girl Gifts Market Share & Sales Concentration on Amazon US — July 2026
The most-sold 1st birthday girl gifts listing on Amazon US in July 2026 is ASIN B08SGH7NKX (Brand: SEREED), which sold 20,000 units at $31.99 apiece — equal to 8.8% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 91,000 units and $2,188,120 in July 2026 — 40.3% of unit volume and 42.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for '1st Birthday Girl Gifts' on Amazon
July 2026
Is 40.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08SGH7NKX
SEREED Baby Balance Bike for 1 Year Old Boy Girl, First Birthday Gift Toy | 12-24 Months Toddler Bike, First Learning Ride on Toys, 4 Silent Wheels Indoor Outdoor Baby Walker, Green
20K
▼ 33.3%vs. prior month
$619.6K
latest month
12-month trend
B08X1YQ2N9
ALASOU Suction Cup Spinner Airplane Travel Toys for 1 Year Old Boy Girl | Spinning Top 12 18 Months,1 2 Year Old Boy Birthday Gift,Baby Bath Toy for Kids Ages 1-3,Sensory Toy for Infant Toddlers
10K
▲ 0.0%vs. prior month
$98.1K
latest month
12-month trend
B0BTBV51KY
iPlay, iLearn Baby Press to Go Car Toys for Toddlers 1-3, 1 Yr Old Boy Gift | Infant Play Vehicle Set, Push Go Friction Car, Montessori Toy for 6-9-12-18 Months, 1st Birthday Gifts for 1-2 Years Old Girl
10K
▲ 0.0%vs. prior month
$179.9K
latest month
12-month trend
B087D97N58
ArtCreativity Bubble Lawn Mower for Toddlers 1-3, Bubble Machine for 1-Year-Old Girl Gifts, Toddler Outdoor Toys for 2-Year-Old Girl Birthday Gift, Push Summer Gardening Toys for Toddlers Age 1 2 3 +
9K
▲ 0.0%vs. prior month
$213.6K
latest month
12-month trend
B0BGN2HQHH
Kikidex Magnetic Drawing Board, Toddler Girl Toys for 1-3 Year Old, Doodle Board Pad Learning and Educational Toys for 1 2 3 Year Old Baby Kids Birthday Gift (Soft Pink)
7K
▼ 12.5%vs. prior month
$173.9K
latest month
12-month trend
B06XL1B7QN
LeapFrog 2-in-1 LeapTop Touch, Pink
7K
▲ 16.7%vs. prior month
$197.3K
latest month
12-month trend
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Best 1st Birthday Girl Gifts Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
SEREED is the best-performing 1st birthday girl gifts brand in July 2026, moving 27,000 units across 2 ASINs for 29.7% of Top 10 volume. LeapFrog follows with 14,000 units (15.4%), ahead of ALASOU on 10,000 units (11.0%).
Volume is spread across 8 brands, with the top three holding 56.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $32.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
SEREED
2 ASINs in Top 10
29.7%
Units
27K
Revenue
$858K
Avg. price
$32.49
B08SGH7NKX
$31.99·★4.8·16.5K revsSEREED Baby Balance Bike for 1 Year Old Boy Girl, First Birthday Gift Toy | 12-24 Months Toddler Bike, First Learning Ride on Toys, 4 Silent Wheels Indoor Outdoor Baby Walker, Green
Units sold20KB0B38JGP21
$32.99·★4.8·16.5K revsSEREED Baby Balance Bike for 1 Year Old Boy Girl, First Birthday Gift Toy | 12-24 Months Toddler Bike, First Learning Ride on Toys, 4 Silent Wheels Indoor Outdoor Baby Walker, Pink New
Units sold7K
LeapFrog
2 ASINs in Top 10
15.4%
Units
14K
Revenue
$372.1K
Avg. price
$27.43
B06XL1B7QN
$29.90·★4.7·30.8K revsLeapFrog 2-in-1 LeapTop Touch, Pink
Units sold7KB07B7319TG
$24.97·★4.9·15.1K revsLeapFrog Shapes and Sharing Picnic Basket, Pink
Units sold7K
ALASOU
1 ASIN in Top 10
11.0%
Units
10K
Revenue
$98.1K
Avg. price
$9.99
B08X1YQ2N9
$9.99·★4.7·15.7K revsALASOU Suction Cup Spinner Airplane Travel Toys for 1 Year Old Boy Girl | Spinning Top 12 18 Months,1 2 Year Old Boy Birthday Gift,Baby Bath Toy for Kids Ages 1-3,Sensory Toy for Infant Toddlers
Units sold10K
Trending 1st Birthday Girl Gifts Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0DZ65RJSP booked 7K units at $22.99, with ▲ 40.0% MoM change. On the growth side, B0GCYH2DBZ leads positive momentum with ▲ 566.7% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DZ65RJSP
Busy Board with LED Light Switches, Montessori Toys for 1 2 3 Years Old, Toddlers Wooden Toy Sensory Activity Board, Travel Toys for 1+ Year Old Boy & Girl Birthday Gift
Price
$22.99
Rating
4.4
Reviews
1.1K
Latest month sales
B098NCLFGD
Toddlers Montessori Wooden Educational Toys for Boys Girls Age 1-3 Year Old | Shape Sorting Toys 1st One First Birthday Girl Gifts for Baby Kids 1 2 3, Wood Preschool Learning Fine Motor Skills Game
Price
$19.11
Rating
4.6
Reviews
7.2K
Latest month sales
B0GCYH2DBZ
Joyreal Pink Wooden Noah's Ark Toy for 1 Year Old Baby Girl Baptism Gifts | Montessori Educational Toy, Animal Shape Sorter, Christian Toys for Toddler Boy 1-3 Years Old, Christmas Birthday Gift
Unlock to view ASIN details and product titles
Price
$35.99
Rating
4.6
Reviews
433
Latest month sales
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