Toy Story Jessie Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Toy Story Jessie sales on Amazon US totaled 126,650 units in July 2026 (▲ 8.2% vs. the prior month), generating an estimated $2,818,642 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.0% of unit volume and 61.4% of revenue, while a typical listing is priced at $20.45. The keyword itself pulled 7,630 Amazon queries over the same period (▼ 60.7% MoM).
Zooming out to the 12-month window ending July 2026, the toy story jessie Top 50 moved 638,350 units and $17,760,244 in cumulative sales — an average of 53,196 units and $1,480,020 per month. Monthly throughput topped out at 126,650 units in July 2026 and dipped to 20,650 in January 2026, leaving the latest reading 363.9% higher than August 2025.
Toy Story Jessie Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
126.7K
▲ 8.2% MoM
Monthly Revenue 2026/07
$2.8M
▼ 7.8% MoM
Top 10 Market Share 2026/07
60.0%
Toy Story Jessie Market Share & Sales Concentration on Amazon US — July 2026
The most-sold toy story jessie listing on Amazon US in July 2026 is ASIN B07PQFT83F (Brand: Disney), which sold 10,000 units at $39.95 apiece — equal to 7.9% of every unit tracked in this report.
The Top 10 ASINs account for 76,000 units and $1,729,350 in July 2026 — 60.0% of unit volume and 61.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Toy Story Jessie' on Amazon
July 2026
Is 60.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07PQFT83F
Disney Store Official Buzz Lightyear Interactive Talking Action Figure from Toy Story, Features 10+ English Phrases, Interacts with Other Figures and Toys
10K
▼ 50.0%vs. prior month
$399.5K
latest month
12-month trend
B07QTZ8238
Disney Store Official Sheriff Woody Talking Action Figure from Toy Story, Features Sounds and Phrases from the Movies, Interacts with Other Figures and Toys
10K
▲ 0.0%vs. prior month
$398.8K
latest month
12-month trend
B0GMQMZ96P
LeapFrog Disney and Pixar Toy Story 5 Explore and Learn Lilypad
10K
▲ 66.7%vs. prior month
$279.7K
latest month
12-month trend
B07NLRJVZL
Band-Aid Brand Adhesive Bandages, Disney/Pixar Toy Story 5, Assorted, 20 Ct | Fun Decorative Bandages featuring Toy Story 5 Designs for Kids, Sterile First Aid Wound Care for Minor Cuts & Scrapes
9K
▼ 10.0%vs. prior month
$35.7K
latest month
12-month trend
B0FDH2CB79
Mattel Disney and Pixar Toy Story 5 Woody Action Figure | 7-inch Playscale, 1 Key Character, 8+ Posable Joints, Movie-Accurate Design
8K
▲ 100.0%vs. prior month
$79.8K
latest month
12-month trend
B0FDH3BLH2
Mattel Disney and Pixar Toy Story 5 Jessie Action Figure | 7-inch Playscale, 1 Key Character, 8+ Posable Joints, Movie-Accurate Design
8K
▲ 166.7%vs. prior month
$79.8K
latest month
12-month trend
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Best Toy Story Jessie Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Mattel is the best-performing toy story jessie brand in July 2026, moving 29,000 units across 4 ASINs for 38.2% of Top 10 volume. Disney Store follows with 18,000 units (23.7%), ahead of Disney on 10,000 units (13.2%).
With 5 brands splitting the Top 10 and 75.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.22 to $39.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Mattel
4 ASINs in Top 10
38.2%
Units
29K
Revenue
$296.3K
Avg. price
$10.22
B0FDH2CB79
$9.97·★4.7·1.1K revsMattel Disney and Pixar Toy Story 5 Woody Action Figure | 7-inch Playscale, 1 Key Character, 8+ Posable Joints, Movie-Accurate Design
Units sold8KB0FDH3BLH2
$9.97·★4.7·1.1K revsMattel Disney and Pixar Toy Story 5 Jessie Action Figure | 7-inch Playscale, 1 Key Character, 8+ Posable Joints, Movie-Accurate Design
Units sold8KB0FDH3569W
$10.99·★4.7·1.1K revsMattel Disney and Pixar Toy Story 5 Buzz Lightyear Action Figure | 7-inch Playscale, 1 Key Character, 8+ Posable Joints, Movie-Accurate Design
Units sold7KB0FHKMK8F6
$9.97·★4.7·1.1K revsMattel Disney and Pixar Toy Story 5 Rex Action Figure | 7-inch Playscale, 1 Key Character, 8+ Posable Joints, Movie-Accurate Design
Units sold6K
Disney Store
3 ASINs in Top 10
23.7%
Units
18K
Revenue
$718.1K
Avg. price
$39.91
B07QTZ8238
$39.88·★4.7·49.4K revsDisney Store Official Sheriff Woody Talking Action Figure from Toy Story, Features Sounds and Phrases from the Movies, Interacts with Other Figures and Toys
Units sold10KB07PN7FP76
$39.90·★4.7·49.4K revsDisney Store Official Jessie Interactive Talking Action Figure from Toy Story, Features Sounds and Phrases from The Movies, Interacts with Other Figures and Toys
Units sold5KB08KXTWZH9
$39.95·★4.7·49.4K revsDisney Store Official Zurg Talking Action Figure from Toy Story, Features Sounds and Phrases from the Movies, Interacts with Other Figures and Toys
Units sold3K
Disney
1 ASIN in Top 10
13.2%
Units
10K
Revenue
$399.5K
Avg. price
$39.95
B07PQFT83F
$39.95·★4.7·49.4K revsDisney Store Official Buzz Lightyear Interactive Talking Action Figure from Toy Story, Features 10+ English Phrases, Interacts with Other Figures and Toys
Units sold10K
Trending Toy Story Jessie Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B08KXTWZH9 booked 3K units at $39.95, with ▲ 50.0% MoM change. On the growth side, B0FJZKWC8R leads positive momentum with ▲ 275.0% MoM growth on 3K units, with B0FK1JBWZW close behind at ▲ 233.3% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08KXTWZH9
Disney Store Official Zurg Talking Action Figure from Toy Story, Features Sounds and Phrases from the Movies, Interacts with Other Figures and Toys
Price
$39.95
Rating
4.7
Reviews
49.4K
Latest month sales
B0FJZKWC8R
Mattel Disney and Pixar Toy Story 5 Ragdoll Edition Jessie | 7-inch Soft Playscale Action Figure, Movie Accurate, Collectable
Price
$19.97
Rating
4.7
Reviews
280
Latest month sales
B0FK1JBWZW
Mattel Disney and Pixar Toy Story 5 Ragdoll Edition Woody | 7-inch Soft Playscale Action Figure, Movie Accurate, Collectable
Unlock to view ASIN details and product titles
Price
$19.97
Rating
4.7
Reviews
280
Latest month sales
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