Toy Story 5 Toys Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Toy Story 5 Toys sales on Amazon US totaled 150,600 units in July 2026 (▲ 20.3% vs. the prior month), generating an estimated $3,458,658 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.1% of unit volume and 48.8% of revenue, while a typical listing is priced at $23.22. The keyword itself pulled 16,653 Amazon queries over the same period (▼ 53.8% MoM).
Zooming out to the 12-month window ending July 2026, the toy story 5 toys Top 50 moved 607,600 units and $17,412,518 in cumulative sales — an average of 50,633 units and $1,451,043 per month. Monthly throughput topped out at 150,600 units in July 2026 and dipped to 15,950 in January 2026, leaving the latest reading 549.1% higher than August 2025.
Toy Story 5 Toys Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
150.6K
▲ 20.3% MoM
Monthly Revenue 2026/07
$3.5M
▲ 7.5% MoM
Top 10 Market Share 2026/07
51.1%
Toy Story 5 Toys Market Share & Sales Concentration on Amazon US — July 2026
The most-sold toy story 5 toys listing on Amazon US in July 2026 is ASIN B07PQFT83F (Brand: Disney), which sold 10,000 units at $39.95 apiece — equal to 6.6% of every unit tracked in this report.
The Top 10 ASINs account for 77,000 units and $1,689,460 in July 2026 — 51.1% of unit volume and 48.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Toy Story 5 Toys' on Amazon
July 2026
Is 51.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07PQFT83F
Disney Store Official Buzz Lightyear Interactive Talking Action Figure from Toy Story, Features 10+ English Phrases, Interacts with Other Figures and Toys
10K
▼ 50.0%vs. prior month
$399.5K
latest month
12-month trend
B07QTZ8238
Disney Store Official Sheriff Woody Talking Action Figure from Toy Story, Features Sounds and Phrases from the Movies, Interacts with Other Figures and Toys
10K
▲ 0.0%vs. prior month
$398.8K
latest month
12-month trend
B0GMQMZ96P
LeapFrog Disney and Pixar Toy Story 5 Explore and Learn Lilypad
10K
▲ 66.7%vs. prior month
$279.7K
latest month
12-month trend
B07NLRJVZL
Band-Aid BAND-AID Brand Adhesive Bandages, Disney/Pixar Toy Story 5, Assorted, 20 Ct | Fun Decorative Bandages featuring Toy Story 5 Designs for Kids, Sterile First Aid Wound Care for Minor Cuts & Scrapes
9K
▼ 10.0%vs. prior month
$35.7K
latest month
12-month trend
B0FDH2CB79
Mattel Disney and Pixar Toy Story 5 Woody Action Figure | 7-inch Playscale, 1 Key Character, 8+ Posable Joints, Movie-Accurate Design
8K
▲ 100.0%vs. prior month
$79.8K
latest month
12-month trend
B0FDH3BLH2
Mattel Disney and Pixar Toy Story 5 Jessie Action Figure | 7-inch Playscale, 1 Key Character, 8+ Posable Joints, Movie-Accurate Design
8K
▲ 166.7%vs. prior month
$79.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Toy Story 5 Toys Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Mattel is the best-performing toy story 5 toys brand in July 2026, moving 29,000 units across 4 ASINs for 37.7% of Top 10 volume. Disney Store follows with 15,000 units (19.5%), ahead of Disney on 10,000 units (13.0%).
With 6 brands splitting the Top 10 and 70.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.22 to $39.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Mattel
4 ASINs in Top 10
37.7%
Units
29K
Revenue
$296.3K
Avg. price
$10.22
B0FDH2CB79
$9.97·★4.7·1.1K revsMattel Disney and Pixar Toy Story 5 Woody Action Figure | 7-inch Playscale, 1 Key Character, 8+ Posable Joints, Movie-Accurate Design
Units sold8KB0FDH3BLH2
$9.97·★4.7·1.1K revsMattel Disney and Pixar Toy Story 5 Jessie Action Figure | 7-inch Playscale, 1 Key Character, 8+ Posable Joints, Movie-Accurate Design
Units sold8KB0FDH3569W
$10.99·★4.7·1.1K revsMattel Disney and Pixar Toy Story 5 Buzz Lightyear Action Figure | 7-inch Playscale, 1 Key Character, 8+ Posable Joints, Movie-Accurate Design
Units sold7KB0FHKMK8F6
$9.97·★4.7·1.1K revsMattel Disney and Pixar Toy Story 5 Rex Action Figure | 7-inch Playscale, 1 Key Character, 8+ Posable Joints, Movie-Accurate Design
Units sold6K
Disney Store
2 ASINs in Top 10
19.5%
Units
15K
Revenue
$598.3K
Avg. price
$39.89
B07QTZ8238
$39.88·★4.7·49.4K revsDisney Store Official Sheriff Woody Talking Action Figure from Toy Story, Features Sounds and Phrases from the Movies, Interacts with Other Figures and Toys
Units sold10KB07PN7FP76
$39.90·★4.7·49.4K revsDisney Store Official Jessie Interactive Talking Action Figure from Toy Story, Features Sounds and Phrases from The Movies, Interacts with Other Figures and Toys
Units sold5K
Disney
1 ASIN in Top 10
13.0%
Units
10K
Revenue
$399.5K
Avg. price
$39.95
B07PQFT83F
$39.95·★4.7·49.4K revsDisney Store Official Buzz Lightyear Interactive Talking Action Figure from Toy Story, Features 10+ English Phrases, Interacts with Other Figures and Toys
Units sold10K
Trending Toy Story 5 Toys Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FCYSNGZ1 booked 4K units at $19.99, with ▲ 400.0% MoM change. On the growth side, B0GMQW2PPF leads positive momentum with ▲ 300.0% MoM growth on 2K units, with B0FJZKWC8R close behind at ▲ 275.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FCYSNGZ1
Potato Head Disney Pixar Toy Story 5 Talkin' Mr. Potato Head with 25+ Sounds and Phrases, Preschool Toys for Kids 2+
Price
$19.99
Rating
4.8
Reviews
131
Latest month sales
B0GMQW2PPF
VTech Toy Story 5 Buzz Lightyear Learning Watch
Price
$14.99
Rating
4.6
Reviews
58
Latest month sales
B0FJZKWC8R
Mattel Disney and Pixar Toy Story 5 Ragdoll Edition Jessie | 7-inch Soft Playscale Action Figure, Movie Accurate, Collectable
Unlock to view ASIN details and product titles
Price
$19.97
Rating
4.6
Reviews
103
Latest month sales
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