Toy Story 5 Movie Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Toy Story 5 Movie sales on Amazon US totaled 69,850 units in July 2026 (▲ 65.1% vs. the prior month), generating an estimated $1,131,827 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 83.0% of unit volume and 74.0% of revenue, while a typical listing is priced at $21.35. The keyword itself pulled 14,953 Amazon queries over the same period (▼ 27.2% MoM).
Zooming out to the 12-month window ending July 2026, the toy story 5 movie Top 50 moved 127,200 units and $1,928,611 in cumulative sales — an average of 10,600 units and $160,718 per month. Monthly throughput topped out at 69,850 units in July 2026 and dipped to 100 in January 2026, leaving the latest reading 6250.0% higher than August 2025.
Toy Story 5 Movie Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
69.8K
▲ 65.1% MoM
Monthly Revenue 2026/07
$1.1M
▲ 71.9% MoM
Top 10 Market Share 2026/07
83.0%
Toy Story 5 Movie Market Share & Sales Concentration on Amazon US — July 2026
The most-sold toy story 5 movie listing on Amazon US in July 2026 is ASIN B0GMQMZ96P (Brand: LeapFrog), which sold 10,000 units at $27.97 apiece — equal to 14.3% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 58,000 units and $838,050 in July 2026 — 83.0% of unit volume and 74.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Toy Story 5 Movie' on Amazon
July 2026
Is 83.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0GMQMZ96P
LeapFrog Disney and Pixar Toy Story 5 Explore and Learn Lilypad
10K
▲ 66.7%vs. prior month
$279.7K
latest month
12-month trend
B07NLRJVZL
Band-Aid Brand Adhesive Bandages, Disney/Pixar Toy Story 5, Assorted, 20 Ct | Fun Decorative Bandages featuring Toy Story 5 Designs for Kids, Sterile First Aid Wound Care for Minor Cuts & Scrapes
9K
▼ 10.0%vs. prior month
$35.7K
latest month
12-month trend
B0FDH2CB79
Mattel Disney and Pixar Toy Story 5 Woody Action Figure | 7-inch Playscale, 1 Key Character, 8+ Posable Joints, Movie-Accurate Design
8K
▲ 100.0%vs. prior month
$79.8K
latest month
12-month trend
B0FDH3BLH2
Mattel Disney and Pixar Toy Story 5 Jessie Action Figure | 7-inch Playscale, 1 Key Character, 8+ Posable Joints, Movie-Accurate Design
8K
▲ 166.7%vs. prior month
$79.8K
latest month
12-month trend
B0FDH3569W
Mattel Disney and Pixar Toy Story 5 Buzz Lightyear Action Figure | 7-inch Playscale, 1 Key Character, 8+ Posable Joints, Movie-Accurate Design
7K
▲ 133.3%vs. prior month
$76.9K
latest month
12-month trend
B0FHKMK8F6
Mattel Disney and Pixar Toy Story 5 Rex Action Figure | 7-inch Playscale, 1 Key Character, 8+ Posable Joints, Movie-Accurate Design
6K
▲ 50.0%vs. prior month
$59.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Toy Story 5 Movie Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Mattel is the best-performing toy story 5 movie brand in July 2026, moving 37,000 units across 7 ASINs for 63.8% of Top 10 volume. LeapFrog follows with 10,000 units (17.2%), ahead of Band-Aid on 9,000 units (15.5%).
With 4 brands splitting the Top 10 and 96.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.97 to $27.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Mattel
7 ASINs in Top 10
63.8%
Units
37K
Revenue
$497.4K
Avg. price
$16.37
B0FDH2CB79
$9.97·★4.7·1.1K revsMattel Disney and Pixar Toy Story 5 Woody Action Figure | 7-inch Playscale, 1 Key Character, 8+ Posable Joints, Movie-Accurate Design
Units sold8KB0FDH3BLH2
$9.97·★4.7·1.1K revsMattel Disney and Pixar Toy Story 5 Jessie Action Figure | 7-inch Playscale, 1 Key Character, 8+ Posable Joints, Movie-Accurate Design
Units sold8KB0FDH3569W
$10.99·★4.7·1.1K revsMattel Disney and Pixar Toy Story 5 Buzz Lightyear Action Figure | 7-inch Playscale, 1 Key Character, 8+ Posable Joints, Movie-Accurate Design
Units sold7KB0FHKMK8F6
$9.97·★4.7·1.1K revsMattel Disney and Pixar Toy Story 5 Rex Action Figure | 7-inch Playscale, 1 Key Character, 8+ Posable Joints, Movie-Accurate Design
Units sold6KB0FJZKWC8R
$19.97·★4.7·280 revsMattel Disney and Pixar Toy Story 5 Ragdoll Edition Jessie | 7-inch Soft Playscale Action Figure, Movie Accurate, Collectable
Units sold3KB0FK1BM949
$24.15·★4.4·481 revsMattel Disney and Pixar Toy Story 5 Interactables Forky | 7-inch Playscale Talking Figure, Movie Phrases, Converses with Other Characters in the Line
Units sold3KB0FHQJXC9L
$29.60·★4.4·198 revsMattel Disney and Pixar Toy Story 5 Running Woody | 12-inch Action Figure with 50+ Movie Phrases & Sounds, Movie-Accurate, English Language
Units sold2K
LeapFrog
1 ASIN in Top 10
17.2%
Units
10K
Revenue
$279.7K
Avg. price
$27.97
B0GMQMZ96P
$27.97·★4.7·207 revsLeapFrog Disney and Pixar Toy Story 5 Explore and Learn Lilypad
Units sold10K
Band-Aid
1 ASIN in Top 10
15.5%
Units
9K
Revenue
$35.7K
Avg. price
$3.97
B07NLRJVZL
$3.97·★4.8·1.6K revsBand-Aid Brand Adhesive Bandages, Disney/Pixar Toy Story 5, Assorted, 20 Ct | Fun Decorative Bandages featuring Toy Story 5 Designs for Kids, Sterile First Aid Wound Care for Minor Cuts & Scrapes
Units sold9K
Trending Toy Story 5 Movie Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0FJZKWC8R booked 3K units at $19.97, with ▲ 275.0% MoM change. On the growth side, B0GC34LWNN leads positive momentum with ▲ 900.0% MoM growth on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FJZKWC8R
Mattel Disney and Pixar Toy Story 5 Ragdoll Edition Jessie | 7-inch Soft Playscale Action Figure, Movie Accurate, Collectable
Price
$19.97
Rating
4.7
Reviews
280
Latest month sales
B0FHQJXC9L
Mattel Disney and Pixar Toy Story 5 Running Woody | 12-inch Action Figure with 50+ Movie Phrases & Sounds, Movie-Accurate, English Language
Price
$29.60
Rating
4.4
Reviews
198
Latest month sales
B0GC34LWNN
Mattel Disney and Pixar Toy Story 5 Hi-Tech Edition Buzz Lightyear | 7-inch Playscale Interactables Talking Figure, Movie Phrases, Converses with Other Characters in the Line
Unlock to view ASIN details and product titles
Price
$28.31
Rating
4.2
Reviews
33
Latest month sales
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