Toy Story 2 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Mattel is the best-performing toy story 2 brand in July 2026, moving 31,000 units across 5 ASINs for 59.6% of Top 10 volume. Disney follows with 10,000 units (19.2%), ahead of Mr. Potato Head on 8,000 units (15.4%).

With 4 brands splitting the Top 10 and 94.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.88 to $39.95, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0FCYSNGZ1 booked 4K units at $19.99, with ▲ 400.0% MoM change. On the growth side, B0FDH3BLH2 leads positive momentum with ▲ 166.7% MoM growth on 8K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.