Captain America Costume Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Captain America Costume sales on Amazon US totaled 14,100 units in July 2026 (▼ 19.9% vs. the prior month), generating an estimated $295,287 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.8% of unit volume and 63.1% of revenue, while a typical listing is priced at $27.06. The keyword itself pulled 15,039 Amazon queries over the same period (▲ 24.6% MoM).
Zooming out to the 12-month window ending July 2026, the captain america costume Top 50 moved 162,650 units and $3,569,857 in cumulative sales — an average of 13,554 units and $297,488 per month. Monthly throughput topped out at 30,800 units in October 2025 and dipped to 5,200 in May 2026, leaving the latest reading 59.3% higher than August 2025.
Captain America Costume Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
14.1K
▼ 19.9% MoM
Monthly Revenue 2026/07
$295.3K
▲ 4.7% MoM
Top 10 Market Share 2026/07
63.8%
Captain America Costume Market Share & Sales Concentration on Amazon US — July 2026
The most-sold captain america costume listing on Amazon US in July 2026 is ASIN B07ZHS1L15 (Brand: Marvel), which sold 2,000 units at $20.99 apiece — equal to 14.2% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 9,000 units and $186,390 in July 2026 — 63.8% of unit volume and 63.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Captain America Costume' on Amazon
July 2026
Is 63.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B07ZHS1L15
Marvel Super Hero Adventures 5-Inch Action Figure 5-Pack, Includes Captain America, Spider-Man, 5 Accessories (Amazon Exclusive)
2K
▼ 33.3%vs. prior month
$40K
latest month
12-month trend
B0BQRWJ877
MARVEL Integrated Spider-Man Official Youth Deluxe Zentai Costume - Stretch Spandex with Hidden Zippers and Wrist Slits
1K
vs. prior month
$45K
latest month
12-month trend
B0FDQ8VPZB
KUBUSFLY Superhero Capes with Finger Lights, Masks Dress Up for Kids 3-12 | 4 Capes, 4 Masks, 8 Lights for Halloween Costumes, Dress Up Party, Birthday Gift, Pretend Play, Creative Play Fun
1K
▲ 0.0%vs. prior month
$15K
latest month
12-month trend
B091Y3F335
InPoTo Superhero Capes for Kids,Hero Capes and Masks Fit for 4-12years old boy and girls Dress up and Holiday Costumes.
1K
▲ 0.0%vs. prior month
$14.4K
latest month
12-month trend
B0BQRW6DBB
MARVEL Captain America Official Costume Accessory - Plastic Shield with Elastic Handles
800
vs. prior month
$12K
latest month
12-month trend
B08544T9LR
Kids Capes Set and Wristbands Kids Costumes Halloween Christmas Cosplay Dress Up for Boys Girls
700
▲ 16.7%vs. prior month
$13.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Captain America Costume Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Marvel is the best-performing captain america costume brand in July 2026, moving 2,000 units across 1 ASIN for 22.2% of Top 10 volume. Jazwares Costume Play follows with 1,800 units (20.0%), ahead of KUBUSFLY on 1,000 units (11.1%).
Volume is spread across 9 brands, with the top three holding 53.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $14.99 to $29.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Marvel
1 ASIN in Top 10
22.2%
Units
2K
Revenue
$40K
Avg. price
$20.99
B07ZHS1L15
$20.99·★4.8·3.1K revsMarvel Super Hero Adventures 5-Inch Action Figure 5-Pack, Includes Captain America, Spider-Man, 5 Accessories (Amazon Exclusive)
Units sold2K
Jazwares Costume Play
2 ASINs in Top 10
20.0%
Units
1.8K
Revenue
$57K
Avg. price
$29.99
B0BQRWJ877
$44.99·★4.6·612 revsMARVEL Integrated Spider-Man Official Youth Deluxe Zentai Costume - Stretch Spandex with Hidden Zippers and Wrist Slits
Units sold1KB0BQRW6DBB
$14.99·★4.7·233 revsMARVEL Captain America Official Costume Accessory - Plastic Shield with Elastic Handles
Units sold800
KUBUSFLY
1 ASIN in Top 10
11.1%
Units
1K
Revenue
$15K
Avg. price
$14.99
B0FDQ8VPZB
$14.99·★4.3·283 revsKUBUSFLY Superhero Capes with Finger Lights, Masks Dress Up for Kids 3-12 | 4 Capes, 4 Masks, 8 Lights for Halloween Costumes, Dress Up Party, Birthday Gift, Pretend Play, Creative Play Fun
Units sold1K
Trending Captain America Costume Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0BQRWJ877 booked 1K units at $44.99.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BQRWJ877
MARVEL Integrated Spider-Man Official Youth Deluxe Zentai Costume - Stretch Spandex with Hidden Zippers and Wrist Slits
Price
$44.99
Rating
4.6
Reviews
612
Latest month sales
B0BQRW6DBB
MARVEL Captain America Official Costume Accessory - Plastic Shield with Elastic Handles
Price
$14.99
Rating
4.7
Reviews
233
Latest month sales
B0842YJXHT
Kids Superhero Capes and Masks Set, Satin Dress-Up Capes with Felt Masks for
Unlock to view ASIN details and product titles
Price
$16.88
Rating
4.7
Reviews
781
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this captain america costume report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card