Torras Neck Fan Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Torras Neck Fan sales on Amazon US totaled 158,700 units in July 2026 (▼ 3.7% vs. the prior month), generating an estimated $5,578,352 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.4% of unit volume and 33.3% of revenue, while a typical listing is priced at $42.18. The keyword itself pulled 4,020 Amazon queries over the same period (▼ 58.2% MoM).
Zooming out to the 12-month window ending July 2026, the torras neck fan Top 50 moved 582,950 units and $18,304,248 in cumulative sales — an average of 48,579 units and $1,525,354 per month. Monthly throughput topped out at 164,800 units in June 2026 and dipped to 6,150 in January 2026, leaving the latest reading 118.4% higher than August 2025.
Torras Neck Fan Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
158.7K
▼ 3.7% MoM
Monthly Revenue 2026/07
$5.6M
▼ 4.0% MoM
Top 10 Market Share 2026/07
50.4%
Torras Neck Fan Market Share & Sales Concentration on Amazon US — July 2026
The most-sold torras neck fan listing on Amazon US in July 2026 is ASIN B0BL6NL6DS (Brand: KIDEE), which sold 10,000 units at $20.49 apiece — equal to 6.3% of every unit tracked in this report.
The Top 10 ASINs account for 80,000 units and $1,855,250 in July 2026 — 50.4% of unit volume and 33.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Torras Neck Fan' on Amazon
July 2026
Is 50.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0BL6NL6DS
KIDEE Neck Fan, Portable Bladeless Neck Fans, Upgrade 360° Airflow, Super Quiet, 3 Speeds, 4000mAh Personal Wearable Neck Fan, Upgraded Cooling Air Volume USB Rechargeable Hands Free Fan
10K
▲ 0.0%vs. prior month
$232.5K
latest month
12-month trend
B0D97YVVQ2
PlayHot PlayHot Portable Handheld Turbo Fan, Travel Essentials, Gifts for Women/Men | 5-Speed, Up to 12H, 10m/s Airflow, USB-C Rechargeable, LED Display, 3-in-1 Foldable Personal Fan for Cruise, Beach, Vacation
10K
▲ 0.0%vs. prior month
$180.8K
latest month
12-month trend
B0CNZ39XKJ
SWEETFULL Portable Neck Fan: 5200mAh Bladeless Personal Fan | 4 Speeds, 20H Max Runtime, No Hair Twist Quiet Wearable Fan for Travel | Birthday Gifts for Men Women Mom Dad
10K
▲ 0.0%vs. prior month
$268.9K
latest month
12-month trend
B0DSB3M4MR
Portable Neck Fan that Blow Cold Air, LED Display, Rechargeable Hands-Free Wearable Cooling Personal Fan, 5 Speed, Neck Support, Bladeless Neck Air Conditioner, Gifts for Women/Men, Hot Flashes
10K
▲ 233.3%vs. prior month
$210.2K
latest month
12-month trend
B08ZM38VC4
FrSara Portable Fan,Personal Neck Fans that Blow Cold Air,Upgraded 4000mAh | Long Endurance,Upgraded air volume,Easier to Use,360° Cooling,No Hair Twisting,Non-Slip Material,Rechargeable,3-Speed
9K
▲ 80.0%vs. prior month
$210.4K
latest month
12-month trend
B0CW97DZZD
Morelax Neck Fan, USB Rechargeable Personal Fan,Hand Free Bladeless Portable Fans,4000 mAh, 3 Speeds,72 Air Faster softer 360° Cooling, Ultra Quiet,Gift Suitable for Home, Office, Travel, Sports
7K
▼ 22.2%vs. prior month
$109.8K
latest month
12-month trend
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Best Torras Neck Fan Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
SWEETFULL is the best-performing torras neck fan brand in July 2026, moving 17,000 units across 2 ASINs for 21.3% of Top 10 volume. JISULIFE follows with 11,000 units (13.8%), ahead of KIDEE on 10,000 units (12.5%).
Volume is spread across 8 brands, with the top three holding 47.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $20.49 to $27.54, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
SWEETFULL
2 ASINs in Top 10
21.3%
Units
17K
Revenue
$457.1K
Avg. price
$25.49
B0CNZ39XKJ
$25.49·★4.3·13.2K revsSWEETFULL Portable Neck Fan: 5200mAh Bladeless Personal Fan | 4 Speeds, 20H Max Runtime, No Hair Twist Quiet Wearable Fan for Travel | Birthday Gifts for Men Women Mom Dad
Units sold10KB0CNZ4BB9P
$25.49·★4.3·13.2K revsSWEETFULL Portable Neck Fan: 5200mAh Bladeless Personal Fan | 4 Speeds, 20H Max Runtime, No Hair Twist Quiet Wearable Fan for Travel | Birthday Gifts for Men Women Mom Dad
Units sold7K
JISULIFE
2 ASINs in Top 10
13.8%
Units
11K
Revenue
$306.5K
Avg. price
$27.54
B08911JGGW
$25.50·★4.3·63.7K revsJISULIFE Portable Neck Fan, Hands Free Bladeless Fan, 5 Speeds, 4000 mAh | Battery Operated Wearable Personal Fan, Twistable, Rechargeable Travel Essentials, Gifts for Women Men-Dark Green
Units sold6KB08DNJV7RZ
$29.57·★4.3·63.7K revsJISULIFE Portable Neck Fan, Hands Free Bladeless Fan, 5 Speeds, 4000 mAh | Battery Operated Wearable Personal Fan, Twistable, Rechargeable Travel Essentials, Gifts for Women Men-Blue
Units sold5K
KIDEE
1 ASIN in Top 10
12.5%
Units
10K
Revenue
$232.5K
Avg. price
$20.49
B0BL6NL6DS
$20.49·★4.2·10.3K revsKIDEE Neck Fan, Portable Bladeless Neck Fans, Upgrade 360° Airflow, Super Quiet, 3 Speeds, 4000mAh Personal Wearable Neck Fan, Upgraded Cooling Air Volume USB Rechargeable Hands Free Fan
Units sold10K
Trending Torras Neck Fan Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0DSB3M4MR booked 10K units at $18.99, with ▲ 233.3% MoM change. On the growth side, B0H259JZ78 leads positive momentum with ▲ 525.0% MoM growth on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DSB3M4MR
Portable Neck Fan that Blow Cold Air, LED Display, Rechargeable Hands-Free Wearable Cooling Personal Fan, 5 Speed, Neck Support, Bladeless Neck Air Conditioner, Gifts for Women/Men, Hot Flashes
Price
$18.99
Rating
4.1
Reviews
1.5K
Latest month sales
B08ZM38VC4
FrSara Portable Fan,Personal Neck Fans that Blow Cold Air,Upgraded 4000mAh | Long Endurance,Upgraded air volume,Easier to Use,360° Cooling,No Hair Twisting,Non-Slip Material,Rechargeable,3-Speed
Price
$24.99
Rating
4.3
Reviews
19.5K
Latest month sales
B0H259JZ78
Portable Neck Fan, 6000mAh Personal Fan, 360° Cooling Rechargeable Wearable Fan, 6 Speeds Adjustable Hands-Free Fans for Travel, Outdoor, Office, Ideal Summer Gifts
Unlock to view ASIN details and product titles
Price
$26.99
Rating
3.9
Reviews
284
Latest month sales
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