Hand Fan Rechargeable Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hand Fan Rechargeable sales on Amazon US totaled 492,000 units in July 2026 (▼ 7.3% vs. the prior month), generating an estimated $7,941,260 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 42.7% of unit volume and 39.3% of revenue, while a typical listing is priced at $17.98. The keyword itself pulled 15,218 Amazon queries over the same period (▼ 14.2% MoM).
Zooming out to the 12-month window ending July 2026, the hand fan rechargeable Top 50 moved 2,372,600 units and $38,629,010 in cumulative sales — an average of 197,717 units and $3,219,084 per month. Monthly throughput topped out at 531,000 units in June 2026 and dipped to 56,750 in January 2026, leaving the latest reading 64.7% higher than August 2025.
Hand Fan Rechargeable Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
492K
▼ 7.3% MoM
Monthly Revenue 2026/07
$7.9M
▼ 10.5% MoM
Top 10 Market Share 2026/07
42.7%
Hand Fan Rechargeable Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hand fan rechargeable listing on Amazon US in July 2026 is ASIN B07QK9C9KT (Brand: JISULIFE), which sold 50,000 units at $12.33 apiece — equal to 10.2% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 210,000 units and $3,120,700 in July 2026 — 42.7% of unit volume and 39.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hand Fan Rechargeable' on Amazon
July 2026
![Aecooly Slim Portable Fan, Thin Handheld Fan, USB Rechargeable | Mini Personal [24H Max Cooling Time], Battery Powered Small Foldable Pocket for Travel, Summer, Gifts for Women, Girls -Beige (ASIN B0DLFCN4J5), rank #2 by monthly sales volume for 'Hand Fan Rechargeable' on Amazon](https://m.media-amazon.com/images/I/61-gWIgUjpL._AC_UY512_.jpg)
![Aecooly Mighty Portable Fan, Powerful Handheld Fan, USB Rechargeable | [10H Max Cooling Time], Mini Personal Battery Powered, Pocket for Travel, Summer, Gifts for Women, Girls -Beige (ASIN B0FVLY9NGB), rank #5 by monthly sales volume for 'Hand Fan Rechargeable' on Amazon](https://m.media-amazon.com/images/I/61qpA7Cm4+L._AC_UY512_.jpg)
Is 42.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07QK9C9KT
JISULIFE 3 IN 1 Portable Fan with Power Bank & Flashlight Featured | 19H Max Cooling, USB Rechargeable, Pocket-Sized Handheld Fan for Travel, Cruise, Concerts, Makeup, Summer Gifts for Women
50K
▼ 16.7%vs. prior month
$634.5K
latest month
12-month trend
B0DLFCN4J5
Aecooly Slim Portable Fan, Thin Handheld Fan, USB Rechargeable | Mini Personal [24H Max Cooling Time], Battery Powered Small Foldable Pocket for Travel, Summer, Gifts for Women, Girls -Beige
40K
▲ 0.0%vs. prior month
$372.4K
latest month
12-month trend
B0GDDNRQ4M
SWEETFULL Portable Handheld Fan, Mini Rechargeable Personal Hand Fan | Strong Airflow, Pocket-Sized, Up to 12H, 5 Speeds, Quiet Cooling Travel Essentials, Cute Gifts for Women, Girls, Lash, Makeup
30K
▲ 50.0%vs. prior month
$374.7K
latest month
12-month trend
B0F43SPZCY
Portable Handheld Turbo Fan - 5 Gear High Speed 4000mAh Rechargeable Mini Personal Hand Fan Blow Cold Air, Battery Operated Travel Essentials, Beach Vacation, Gifts for Women, Men (Black)
20K
▼ 50.0%vs. prior month
$365K
latest month
12-month trend
B0FVLY9NGB
Aecooly Mighty Portable Fan, Powerful Handheld Fan, USB Rechargeable | [10H Max Cooling Time], Mini Personal Battery Powered, Pocket for Travel, Summer, Gifts for Women, Girls -Beige
20K
▲ 0.0%vs. prior month
$192K
latest month
12-month trend
B0GHXQJY1L
Portable Handheld Turbo Fan - 5 Speed Mini Personal Fan with Strong Airflow, Foldable 3 in 1 Rechargeable Battery Operated Trave Essentials Hand Fans for Indoor/Outdoor Use, Black
10K
▲ 0.0%vs. prior month
$141.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Hand Fan Rechargeable Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
JISULIFE is the best-performing hand fan rechargeable brand in July 2026, moving 60,000 units across 2 ASINs for 28.6% of Top 10 volume. Aecooly follows with 60,000 units (28.6%), ahead of SWEETFULL on 40,000 units (19.0%).
With 7 brands splitting the Top 10 and 76.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.24 to $19.74, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
JISULIFE
2 ASINs in Top 10
28.6%
Units
60K
Revenue
$878.8K
Avg. price
$18.51
B07QK9C9KT
$12.33·★4.6·78.5K revsJISULIFE 3 IN 1 Portable Fan with Power Bank & Flashlight Featured | 19H Max Cooling, USB Rechargeable, Pocket-Sized Handheld Fan for Travel, Cruise, Concerts, Makeup, Summer Gifts for Women
Units sold50KB0CRDT715R
$24.69·★4.5·5.2K revsJISULIFE Portable Handheld Fan Life7: 3-in-1 Hand, Desk & Neck Fan-Black | 19.5H Max Cooling, 5-Speed, LED Display, 5000mAh Rechargeable,USB Foldable Fan for Travel/Concerts/Cruise/Sports Events/Gifts
Units sold10K
Aecooly
2 ASINs in Top 10
28.6%
Units
60K
Revenue
$564.4K
Avg. price
$9.24
B0DLFCN4J5
$8.49·★4.6·5.5K revsAecooly Slim Portable Fan, Thin Handheld Fan, USB Rechargeable | Mini Personal [24H Max Cooling Time], Battery Powered Small Foldable Pocket for Travel, Summer, Gifts for Women, Girls -Beige
Units sold40KB0FVLY9NGB
$9.99·★4.6·1.8K revsAecooly Mighty Portable Fan, Powerful Handheld Fan, USB Rechargeable | [10H Max Cooling Time], Mini Personal Battery Powered, Pocket for Travel, Summer, Gifts for Women, Girls -Beige
Units sold20K
SWEETFULL
2 ASINs in Top 10
19.0%
Units
40K
Revenue
$643.6K
Avg. price
$19.74
B0GDDNRQ4M
$13.99·★4.6·1.2K revsSWEETFULL Portable Handheld Fan, Mini Rechargeable Personal Hand Fan | Strong Airflow, Pocket-Sized, Up to 12H, 5 Speeds, Quiet Cooling Travel Essentials, Cute Gifts for Women, Girls, Lash, Makeup
Units sold30KB0CNZ39XKJ
$25.49·★4.3·13.1K revsSWEETFULL Portable Neck Fan: 5200mAh Bladeless Personal Fan | 4 Speeds, 20H Max Runtime, No Hair Twist Quiet Wearable Fan for Travel | Birthday Gifts for Men Women Mom Dad
Units sold10K
Trending Hand Fan Rechargeable Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0G25D2HG4 leads positive momentum with ▲ 80.0% MoM growth on 9K units, with B0DSQ9CDLT close behind at ▲ 75.0% MoM on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G25D2HG4
SHEWIND SHEWIND Portable Handheld Fan with Ice Cooling-5 Gear High Speed Turbo Personal Fan Rechargeable,Up to 11 Hrs,Mini Fan Handheld,Europe Travel Essentials Accessories, Beach Vacation, Gifts for Women
Price
$18.99
Rating
4.2
Reviews
567
Latest month sales
B0DSQ9CDLT
YOSHENMO Portable Handheld Turbo Fan - Foldable Mini Fan with Air Turbo Tech, 1-199 Speed Adjustment, 20H Runtime, LED Display, Battery-Powered for Indoor/Outdoor Use, Dark Black
Price
$7.99
Rating
4.4
Reviews
2.4K
Latest month sales
B0GDDNRQ4M
SWEETFULL Portable Handheld Fan, Mini Rechargeable Personal Hand Fan | Strong Airflow, Pocket-Sized, Up to 12H, 5 Speeds, Quiet Cooling Travel Essentials, Cute Gifts for Women, Girls, Lash, Makeup
Unlock to view ASIN details and product titles
Price
$13.99
Rating
4.6
Reviews
1.2K
Latest month sales
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