Toothpaste Arm And Hammer Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Toothpaste Arm And Hammer sales on Amazon US totaled 894,400 units in July 2026 (▼ 12.8% vs. the prior month), generating an estimated $11,219,954 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.5% of unit volume and 58.9% of revenue, while a typical listing is priced at $12.11. The keyword itself pulled 17,184 Amazon queries over the same period (▲ 3.1% MoM).
Zooming out to the 12-month window ending July 2026, the toothpaste arm and hammer Top 50 moved 9,461,900 units and $123,480,043 in cumulative sales — an average of 788,492 units and $10,290,004 per month. Monthly throughput topped out at 1,026,000 units in June 2026 and dipped to 511,300 in May 2026, leaving the latest reading 20.3% higher than August 2025.
Toothpaste Arm And Hammer Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
894.4K
▼ 12.8% MoM
Monthly Revenue 2026/07
$11.2M
▼ 17.3% MoM
Top 10 Market Share 2026/07
61.5%
Toothpaste Arm And Hammer Market Share & Sales Concentration on Amazon US — July 2026
The most-sold toothpaste arm and hammer listing on Amazon US in July 2026 is ASIN B005PLQIQ4 (Brand: Crest), which sold 100,000 units at $8.99 apiece — equal to 11.2% of every unit tracked in this report.
The Top 10 ASINs account for 550,000 units and $6,603,400 in July 2026 — 61.5% of unit volume and 58.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Toothpaste Arm And Hammer' on Amazon
July 2026
Is 61.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B005PLQIQ4
Crest + Scope Whitening Toothpaste - Pack of 3, 5.4 Oz Tubes - Anticavity Fluoride Toothpaste, Fresh Breath, Kills Germs - Tartar Protection, Enamel Protection - Minty Fresh Flavor
100K
▲ 0.0%vs. prior month
$899K
latest month
12-month trend
B082F1QH7S
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, 3 Pack, 3.2 oz | Sparkling White, Teeth Whitening Toothpaste, Removes 5 Years of Deep-Set Coffee, Tea, and Wine Stains, Enamel Safe Formula
100K
▲ 0.0%vs. prior month
$1M
latest month
12-month trend
B083JHCCV2
Boka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Ela Mint - 4 Oz, 1PK
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B0CS4137M1
Mouthology 10% Nano Hydroxyapatite Toothpaste Fluoride Free, Whitening*, Rod Shaped nHA, Xylitol Toothpaste for Adults, Enamel Care*, Sensitive Teeth*, SLS Free, Mint 4oz (USA Made) Package May Vary
50K
▲ 0.0%vs. prior month
$493K
latest month
12-month trend
B00JUJ1E0W
Tom's of Maine Antiplaque and Whitening Toothpaste, Peppermint, 2Pk, 5.5 oz | Fluoride Free, Freshens Breath, Fights Tartar Buildup, Vegan, No Animal Testing, No Artificial Colors or Flavors
40K
▼ 20.0%vs. prior month
$447.6K
latest month
12-month trend
B0DDCRRBX2
Sensodyne Extra Whitening Cool Mint Toothpaste - 4 Ounces, Pack of 4 | Amazon Exclusive, For Sensitive Teeth and Cavity Prevention, Cool Mint, Medicare Advantage OTC (MAOTC) Eligible
40K
▼ 42.9%vs. prior month
$987.6K
latest month
12-month trend
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Best Toothpaste Arm And Hammer Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Crest is the best-performing toothpaste arm and hammer brand in July 2026, moving 130,000 units across 2 ASINs for 26.0% of Top 10 volume. Colgate follows with 130,000 units (26.0%), ahead of Boka on 100,000 units (20.0%).
With 6 brands splitting the Top 10 and 72.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.71 to $11.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Crest
2 ASINs in Top 10
26.0%
Units
130K
Revenue
$1.3M
Avg. price
$11.99
B005PLQIQ4
$8.99·★4.8·53.1K revsCrest + Scope Whitening Toothpaste - Pack of 3, 5.4 Oz Tubes - Anticavity Fluoride Toothpaste, Fresh Breath, Kills Germs - Tartar Protection, Enamel Protection - Minty Fresh Flavor
Units sold100KB08PWZCP1F
$14.99·★4.8·14.5K revsCrest Pro-Health Advanced Antibacterial Protection Toothpaste,5 oz 4 Pack, Teeth Whitening for adults, Breath Freshener, for Sensitive Teeth, Gum Health, Gingivitis toothpaste, Travel Size Toiletries
Units sold30K
Colgate
2 ASINs in Top 10
26.0%
Units
130K
Revenue
$1.2M
Avg. price
$8.71
B082F1QH7S
$9.45·★4.7·51.5K revsColgate Optic White Advanced Hydrogen Peroxide Toothpaste, 3 Pack, 3.2 oz | Sparkling White, Teeth Whitening Toothpaste, Removes 5 Years of Deep-Set Coffee, Tea, and Wine Stains, Enamel Safe Formula
Units sold100KB0B9FHRKDP
$7.96·★4.8·5.1K revsColgate Total Whitening Fluoride Toothpaste, Mint, 2 Pack, 5.1 oz | Antibacterial, Antigingivitis, Antisensitivity, Stain Removal, Strengthens Enamel, Freshens Breath
Units sold30K
Boka
1 ASIN in Top 10
20.0%
Units
100K
Revenue
$1.1M
Avg. price
$9.88
B083JHCCV2
$9.88·★4.5·61.1K revsBoka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Ela Mint - 4 Oz, 1PK
Units sold100K
Trending Toothpaste Arm And Hammer Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B08PWZCP1F booked 30K units at $14.99, with ▲ 50.0% MoM change. On the growth side, B01LZQZ36F leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B081R37SMW close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08PWZCP1F
Crest Pro-Health Advanced Antibacterial Protection Toothpaste,5 oz 4 Pack, Teeth Whitening for adults, Breath Freshener, for Sensitive Teeth, Gum Health, Gingivitis toothpaste, Travel Size Toiletries
Price
$14.99
Rating
4.8
Reviews
14.5K
Latest month sales
B01LZQZ36F
Dr. Bronner’s All-One Toothpaste – Peppermint, 5 oz, 1-Pack – Fluoride-Free Toothpaste for Adults, SLS-Free, 70% Organic & Natural Ingredients, Vegan, Helps Freshen Breath, Reduce Plaque, Whiten Teeth
Price
$9.99
Rating
4.3
Reviews
4.2K
Latest month sales
B081R37SMW
ARM & HAMMER Essentials Fluoride-Free Toothpaste, Clean Mint, 4.3oz, 4-Pack | Whitening + Activated Charcoal Toothpaste, 100% Natural Baking Soda
Unlock to view ASIN details and product titles
Price
$18.87
Rating
4.5
Reviews
2.9K
Latest month sales
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