Colgate Optic White Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Colgate Optic White sales on Amazon US totaled 847,400 units in July 2026 (▼ 9.2% vs. the prior month), generating an estimated $12,539,344 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.1% of unit volume and 60.6% of revenue, while a typical listing is priced at $15.49. The keyword itself pulled 24,356 Amazon queries over the same period (▲ 10.1% MoM).
Zooming out to the 12-month window ending July 2026, the colgate optic white Top 50 moved 8,760,050 units and $130,254,514 in cumulative sales — an average of 730,004 units and $10,854,543 per month. Monthly throughput topped out at 932,900 units in June 2026 and dipped to 494,000 in May 2026, leaving the latest reading 16.6% higher than August 2025.
Colgate Optic White Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
847.4K
▼ 9.2% MoM
Monthly Revenue 2026/07
$12.5M
▼ 7.6% MoM
Top 10 Market Share 2026/07
66.1%
Colgate Optic White Market Share & Sales Concentration on Amazon US — July 2026
The most-sold colgate optic white listing on Amazon US in July 2026 is ASIN B082F1QH7S (Brand: Colgate), which sold 100,000 units at $9.99 apiece — equal to 11.8% of every unit tracked in this report.
The Top 10 ASINs account for 560,000 units and $7,602,400 in July 2026 — 66.1% of unit volume and 60.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Colgate Optic White' on Amazon
July 2026
Is 66.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B082F1QH7S
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, 3 Pack, 3.2 oz | Sparkling White, Teeth Whitening Toothpaste, Removes 5 Years of Deep-Set Coffee, Tea, and Wine Stains, Enamel Safe Formula
100K
▲ 0.0%vs. prior month
$1M
latest month
12-month trend
B083JHCCV2
Boka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Ela Mint - 4 Oz, 1PK
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B09F8FZ18G
Crest 3D White Advanced, Teeth Whitening Toothpaste for Adults, 3.7 oz, 4 Pack, Cavity Protection Fluoride Toothpaste, Strengthens Enamel, Travel Size Toiletries
100K
▲ 0.0%vs. prior month
$1.5M
latest month
12-month trend
B0CS4137M1
Mouthology 10% Nano Hydroxyapatite Toothpaste Fluoride Free, Whitening*, Rod Shaped nHA, Xylitol Toothpaste for Adults, Enamel Care*, Sensitive Teeth*, SLS Free, Mint 4oz (USA Made) Package May Vary
50K
▲ 0.0%vs. prior month
$493K
latest month
12-month trend
B0DPNGKZ9P
Crest 3D White Deep Stain Remover Toothpaste, Teeth whitening for Adults, 3.1oz, 2 Pack, Sensitivity Safe, Enamel Repair, Cavity Protection, Fluoride Toothpaste, Travel Size Toiletries
50K
▲ 25.0%vs. prior month
$988.5K
latest month
12-month trend
B0DDCRRBX2
Sensodyne Extra Whitening Cool Mint Toothpaste - 4 Ounces, Pack of 4 | Amazon Exclusive, For Sensitive Teeth and Cavity Prevention, Cool Mint, Medicare Advantage OTC (MAOTC) Eligible
40K
▼ 42.9%vs. prior month
$987.6K
latest month
12-month trend
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Best Colgate Optic White Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Crest is the best-performing colgate optic white brand in July 2026, moving 180,000 units across 3 ASINs for 35.3% of Top 10 volume. Colgate follows with 130,000 units (25.5%), ahead of Boka on 100,000 units (19.6%).
With 5 brands splitting the Top 10 and 80.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.97 to $14.63, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Crest
3 ASINs in Top 10
35.3%
Units
180K
Revenue
$2.7M
Avg. price
$14.63
B09F8FZ18G
$14.94·★4.8·30.9K revsCrest 3D White Advanced, Teeth Whitening Toothpaste for Adults, 3.7 oz, 4 Pack, Cavity Protection Fluoride Toothpaste, Strengthens Enamel, Travel Size Toiletries
Units sold100KB0DPNGKZ9P
$19.99·★4.4·9.5K revsCrest 3D White Deep Stain Remover Toothpaste, Teeth whitening for Adults, 3.1oz, 2 Pack, Sensitivity Safe, Enamel Repair, Cavity Protection, Fluoride Toothpaste, Travel Size Toiletries
Units sold50KB0CMW3X9ZK
$8.97·★4.7·3.4K revsCrest 3D White Advanced Teeth Whitening Toothpaste, Radiant Mint, 3.3 oz, Pack of 2
Units sold30K
Colgate
2 ASINs in Top 10
25.5%
Units
130K
Revenue
$1.2M
Avg. price
$8.97
B082F1QH7S
$9.99·★4.7·51.4K revsColgate Optic White Advanced Hydrogen Peroxide Toothpaste, 3 Pack, 3.2 oz | Sparkling White, Teeth Whitening Toothpaste, Removes 5 Years of Deep-Set Coffee, Tea, and Wine Stains, Enamel Safe Formula
Units sold100KB0B9FHRKDP
$7.96·★4.8·5.1K revsColgate Total Whitening Fluoride Toothpaste, Mint, 2 Pack, 5.1 oz | Antibacterial, Antigingivitis, Antisensitivity, Stain Removal, Strengthens Enamel, Freshens Breath
Units sold30K
Boka
1 ASIN in Top 10
19.6%
Units
100K
Revenue
$1.1M
Avg. price
$9.88
B083JHCCV2
$9.88·★4.5·61K revsBoka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Ela Mint - 4 Oz, 1PK
Units sold100K
Trending Colgate Optic White Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CMW3X9ZK booked 30K units at $8.97, with ▲ 50.0% MoM change. On the growth side, B0GLPBKW22 leads positive momentum with ▲ 166.7% MoM growth on 8K units, with B09S8JPWMK close behind at ▲ 125.0% MoM on 9K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CMW3X9ZK
Crest 3D White Advanced Teeth Whitening Toothpaste, Radiant Mint, 3.3 oz, Pack of 2
Price
$8.97
Rating
4.7
Reviews
3.4K
Latest month sales
B0GLPBKW22
Purple Teeth Whitening Strips 28 Count - 14 Days Treatment Whitener Strips | Non Slip & Enamel Safe & Non Sensitive Brightening Strips, Teeth Whitening Kit for Coffee, Wine Stains Removal Fastly
Price
$16.99
Rating
4.3
Reviews
4.8K
Latest month sales
B09S8JPWMK
Crest 3D Whitestrips Professional Effects + LED Light – Teeth Whitening Kit, 1 Light + 20 Treatments, Each with 1 Upper/1Lower, 40 Strips – Crest 3DWhite Teeth Whitening Strips
Unlock to view ASIN details and product titles
Price
$79.99
Rating
4.5
Reviews
2.9K
Latest month sales
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