Toothbrush Medium Adult Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Toothbrush Medium Adult sales on Amazon US totaled 486,000 units in July 2026 (▼ 10.7% vs. the prior month), generating an estimated $7,479,440 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.4% of unit volume and 54.3% of revenue, while a typical listing is priced at $14.94. The keyword itself pulled 19,288 Amazon queries over the same period (▲ 2.3% MoM).
Zooming out to the 12-month window ending July 2026, the toothbrush medium adult Top 50 moved 5,764,300 units and $95,206,756 in cumulative sales — an average of 480,358 units and $7,933,896 per month. Monthly throughput topped out at 569,600 units in November 2025 and dipped to 262,700 in May 2026, leaving the latest reading 1.1% lower than August 2025.
Toothbrush Medium Adult Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
486K
▼ 10.7% MoM
Monthly Revenue 2026/07
$7.5M
▼ 7.6% MoM
Top 10 Market Share 2026/07
49.4%
Toothbrush Medium Adult Market Share & Sales Concentration on Amazon US — July 2026
The most-sold toothbrush medium adult listing on Amazon US in July 2026 is ASIN B072YVWBXH (Brand: Aquasonic), which sold 60,000 units at $29.95 apiece — equal to 12.3% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 240,000 units and $4,058,600 in July 2026 — 49.4% of unit volume and 54.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Toothbrush Medium Adult' on Amazon
July 2026
Is 49.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B072YVWBXH
Aquasonic Black Series Ultra Whitening Toothbrush – ADA Accepted Electric Toothbrush- 8 Brush Heads & Travel Case – 40,000 VPM Electric Motor & Wireless Charging - 4 Modes w Smart Timer
60K
▲ 50.0%vs. prior month
$2.2M
latest month
12-month trend
B00CC6XSSQ
Colgate Extra Clean Adult Toothbrushes, Soft, Value 6 Pack | Convenient Bulk Toothbrush Pack, Effectively Cleans Hard-To-Reach Areas, Easy-to-Grip Handle Made from Recycled Plastic
40K
▲ 0.0%vs. prior month
$194.8K
latest month
12-month trend
B00CC6XSRC
Colgate Extra Clean Medium Toothbrushes, 6 Pack | Bulk Size, Medium Bristles, Extra Clean, Easy Grip Handle, Removes Plaque
30K
▼ 40.0%vs. prior month
$144.9K
latest month
12-month trend
B07MH9CH76
Oral-B 3D White Charcoal Manual Toothbrush, 2-Pack, Medium Bristles, Teeth Whitening Brushes for Adults
20K
▼ 33.3%vs. prior month
$137.8K
latest month
12-month trend
B01KZ6V00W
Oral-B Pro Clean Cross Action Toothbrushes, Deep Plaque Removal, 6 Count
20K
▲ 100.0%vs. prior month
$336K
latest month
12-month trend
B08QWYMMYL
Amazon Basics Clean Plus Soft Bristle Toothbrushes with Angled End-Tuft, Cheek and Tongue Cleaner, Full Size, 10 Count, 1 Pack (Previously Solimo)
20K
▲ 0.0%vs. prior month
$103.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Toothbrush Medium Adult Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Colgate is the best-performing toothbrush medium adult brand in July 2026, moving 90,000 units across 3 ASINs for 37.5% of Top 10 volume. Aquasonic follows with 60,000 units (25.0%), ahead of Oral-B on 60,000 units (25.0%).
With 5 brands splitting the Top 10 and 87.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.32 to $29.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Colgate
3 ASINs in Top 10
37.5%
Units
90K
Revenue
$537.3K
Avg. price
$6.32
B00CC6XSSQ
$4.96·★4.6·69K revsColgate Extra Clean Adult Toothbrushes, Soft, Value 6 Pack | Convenient Bulk Toothbrush Pack, Effectively Cleans Hard-To-Reach Areas, Easy-to-Grip Handle Made from Recycled Plastic
Units sold40KB00CC6XSRC
$4.96·★4.6·58.6K revsColgate Extra Clean Medium Toothbrushes, 6 Pack | Bulk Size, Medium Bristles, Extra Clean, Easy Grip Handle, Removes Plaque
Units sold30KB0BLX8VSCH
$9.05·★4.8·15.5K revsColgate MaxFresh Fluoride Toothpaste, Clean Mint, 4 Pack, 6.3 oz | Fresh Breath Toothpaste with Mini Breath Strips, Bulk Size, Fluoride Formulated
Units sold20K
Aquasonic
1 ASIN in Top 10
25.0%
Units
60K
Revenue
$2.2M
Avg. price
$29.95
B072YVWBXH
$29.95·★4.5·137.8K revsAquasonic Black Series Ultra Whitening Toothbrush – ADA Accepted Electric Toothbrush- 8 Brush Heads & Travel Case – 40,000 VPM Electric Motor & Wireless Charging - 4 Modes w Smart Timer
Units sold60K
Oral-B
4 ASINs in Top 10
25.0%
Units
60K
Revenue
$1.1M
Avg. price
$20.42
B07MH9CH76
$6.34·★4.7·30.1K revsOral-B 3D White Charcoal Manual Toothbrush, 2-Pack, Medium Bristles, Teeth Whitening Brushes for Adults
Units sold20KB01KZ6V00W
$17.93·★4.7·22.9K revsOral-B Pro Clean Cross Action Toothbrushes, Deep Plaque Removal, 6 Count
Units sold20KB01AKGRTUM
$47.44·★4.5·105.6K revsOral-B Pro 1000 Rechargeable Electric Toothbrush, Black
Units sold10KB008I2IKI6
$9.97·★4.5·31.6K revsOral-B 3D White Action Power Toothbrush, 1 Count (Colors May Vary), Multi-colored
Units sold10K
Trending Toothbrush Medium Adult Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B01KZ6V00W booked 20K units at $17.93, with ▲ 100.0% MoM change. On the growth side, B006ZBT0OA leads positive momentum with ▲ 250.0% MoM growth on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01KZ6V00W
Oral-B Pro Clean Cross Action Toothbrushes, Deep Plaque Removal, 6 Count
Price
$17.93
Rating
4.7
Reviews
22.9K
Latest month sales
B008I2IKI6
Oral-B 3D White Action Power Toothbrush, 1 Count (Colors May Vary), Multi-colored
Price
$9.97
Rating
4.5
Reviews
31.6K
Latest month sales
B006ZBT0OA
Colgate Extra Clean Soft Toothbrush, 3 Pack | Soft Bristles, Easy Grip Handle, Removes Plaque, Everyday Clean, Triple Toothpaste Pack, Easily Stock Up and Save
Unlock to view ASIN details and product titles
Price
$3.00
Rating
4.6
Reviews
69K
Latest month sales
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