Tooth Fairy Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Tooth Fairy sales on Amazon US totaled 10,100 units in July 2026 (▲ 8.6% vs. the prior month), generating an estimated $113,789 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.5% of unit volume and 46.8% of revenue, while a typical listing is priced at $12.34. The keyword itself pulled 23,867 Amazon queries over the same period (▲ 2.3% MoM).
Zooming out to the 12-month window ending July 2026, the tooth fairy Top 50 moved 106,150 units and $1,149,780 in cumulative sales — an average of 8,846 units and $95,815 per month. Monthly throughput topped out at 10,100 units in July 2026 and dipped to 5,450 in May 2026, leaving the latest reading 20.2% higher than August 2025.
Tooth Fairy Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
10.1K
▲ 8.6% MoM
Monthly Revenue 2026/07
$113.8K
▲ 9.1% MoM
Top 10 Market Share 2026/07
49.5%
Tooth Fairy Market Share & Sales Concentration on Amazon US — July 2026
The most-sold tooth fairy listing on Amazon US in July 2026 is ASIN B0BM98M1LJ (Brand: Azbuk), which sold 900 units at $7.99 apiece — equal to 8.9% of every unit tracked in this report and 29% ahead of the No. 2 listing.
The Top 10 ASINs account for 5,000 units and $53,260 in July 2026 — 49.5% of unit volume and 46.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Tooth Fairy' on Amazon
July 2026
Is 49.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0BM98M1LJ
Tooth Fairy Box for Girls, Cute Carved Wooden Box with 3D Tooth, Stores Lost Teeth for Kids, Souvenir Dropped Tooth Keepsake Storage Box Gift for Little Girl（P-Wings-T）
900
▲ 28.6%vs. prior month
$7K
latest month
12-month trend
B0BMKNLXYQ
Tooth Holders for Kids Keepsake, Baby Teeth Keepsake Box, Tooth Saver, Tooth Container for Lost Teeth, Teeth Storage Holder for Tooth Fairy (Pink)
700
▼ 12.5%vs. prior month
$8.4K
latest month
12-month trend
B0BW94VGQC
Caffox Tooth Keepsake Box, Tooth Fairy Box Lost Teeth Holders for Kids, Tooth Saver, First Tooth Container, Baby Teeth Storage for Boys and Girls
600
▲ 0.0%vs. prior month
$6K
latest month
12-month trend
B088BQYSGF
Primitives by Kathy Dear Tooth Fairy Stop Here Mini Tooth Pillow, 5x5-Inch, Cotton Blend, Blue Embroidered Keepsake with Storage Pocket and Tooth Design on Front
500
▲ 25.0%vs. prior month
$4.5K
latest month
12-month trend
B0G4JYPR6T
Tooth Fairy Tooth Holder, Baby Teeth Keepsake Box, Unisex | Premium Wood
400
▲ 33.3%vs. prior month
$8.8K
latest month
12-month trend
B09CYTHGVW
Qunclay Tooth Fairy Pillow with Pocket for Kids, 3.9 x 5.9 Inches, Sweet | Tooth Fairy Gifts for Girls Boys, Pouch for Lost Teeth Coins, Soft Plush Keepsake, Bedroom Decor
400
▲ 33.3%vs. prior month
$5.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Tooth Fairy Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Caffox is the best-performing tooth fairy brand in July 2026, moving 1,300 units across 2 ASINs for 26.0% of Top 10 volume. Azbuk follows with 900 units (18.0%), ahead of Primitives by Kathy on 500 units (10.0%).
Volume is spread across 9 brands, with the top three holding 54.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.99 to $10.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Caffox
2 ASINs in Top 10
26.0%
Units
1.3K
Revenue
$14.4K
Avg. price
$10.99
B0BMKNLXYQ
$11.99·★4.7·2K revsTooth Holders for Kids Keepsake, Baby Teeth Keepsake Box, Tooth Saver, Tooth Container for Lost Teeth, Teeth Storage Holder for Tooth Fairy (Pink)
Units sold700B0BW94VGQC
$9.99·★4.7·2K revsCaffox Tooth Keepsake Box, Tooth Fairy Box Lost Teeth Holders for Kids, Tooth Saver, First Tooth Container, Baby Teeth Storage for Boys and Girls
Units sold600
Azbuk
1 ASIN in Top 10
18.0%
Units
900
Revenue
$7K
Avg. price
$7.99
B0BM98M1LJ
$7.99·★4.4·780 revsTooth Fairy Box for Girls, Cute Carved Wooden Box with 3D Tooth, Stores Lost Teeth for Kids, Souvenir Dropped Tooth Keepsake Storage Box Gift for Little Girl（P-Wings-T）
Units sold900
Primitives by Kathy
1 ASIN in Top 10
10.0%
Units
500
Revenue
$4.5K
Avg. price
$8.79
B088BQYSGF
$8.79·★4.7·289 revsPrimitives by Kathy Dear Tooth Fairy Stop Here Mini Tooth Pillow, 5x5-Inch, Cotton Blend, Blue Embroidered Keepsake with Storage Pocket and Tooth Design on Front
Units sold500
Trending Tooth Fairy Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CLT7KJ13 booked 300 units at $13.95, with ▲ 0.0% MoM change. On the growth side, B0C3GQPDY1 leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B0C73H68FQ close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CLT7KJ13
Cairn Tooth Fairy Pillow for Boys and Girls - Soft Plush Tooth Fairy Box Alternative with Pocket - Modern Keepsake Gift for Kids Losing Teeth - Squishable Stuffed Animal Co
Price
$13.95
Rating
5.0
Reviews
162
Latest month sales
B0C3GQPDY1
Tooth Fairy Pillow with Shiny Wings Embroidered Tooth Fairy Doll with Pocket Crystal Velvet Tooth Fairy Souvenir Boy Girl Gift (White) (Second Edition)
Price
$14.98
Rating
4.6
Reviews
47
Latest month sales
B0C73H68FQ
PAMBO Tooth Fairy Door Hanger, Wooden Tooth Fairy Money Holder with Tooth Coins for Lost Tooth Kids Gifts (Pink)
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.8
Reviews
320
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this tooth fairy report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card