Baby Announcement Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Baby Announcement sales on Amazon US totaled 64,300 units in July 2026 (▲ 4.6% vs. the prior month), generating an estimated $743,196 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 71.5% of unit volume and 72.8% of revenue, while a typical listing is priced at $12.29. The keyword itself pulled 21,507 Amazon queries over the same period (▼ 10.3% MoM).
Zooming out to the 12-month window ending July 2026, the baby announcement Top 50 moved 687,800 units and $8,067,114 in cumulative sales — an average of 57,317 units and $672,259 per month. Monthly throughput topped out at 64,300 units in July 2026 and dipped to 45,300 in May 2026, leaving the latest reading 5.7% higher than August 2025.
Baby Announcement Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
64.3K
▲ 4.6% MoM
Monthly Revenue 2026/07
$743.2K
▲ 5.7% MoM
Top 10 Market Share 2026/07
71.5%
Baby Announcement Market Share & Sales Concentration on Amazon US — July 2026
The most-sold baby announcement listing on Amazon US in July 2026 is ASIN B08N6KWS7T (Brand: KeaBabies), which sold 10,000 units at $14.96 apiece — equal to 15.6% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 46,000 units and $540,830 in July 2026 — 71.5% of unit volume and 72.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Baby Announcement' on Amazon
July 2026
Is 71.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B08N6KWS7T
4pk Inkless Baby Hand and Footprint Kit, Mess Free Ink Pads (Jet Black, R) | Newborn Keepsake, Dog Nose, Paw Print Kit, Clean Touch Ink Pads, Baby Handprints Footprints Kit, New Mom Gifts
10K
▲ 0.0%vs. prior month
$137.7K
latest month
12-month trend
B07PGMVVC2
Pro Goleem Elephant Security Blanket, Soft Lovey Unisex Lovie Baby Gifts for Boys and Girls Snuggle Toy Stuffed Animal Newborn Essentials and Items Grey 16 Inch
8K
▲ 0.0%vs. prior month
$79.9K
latest month
12-month trend
B0BVQJDYLC
Veskaoty Felt Letter Board with 294 Letters, 10 x 10 Inch, Black & Wood | Changeable Message Board, Wooden Frame, Wall Mount, Numbers, Symbols, Baby Pregnancy Announcement Sign, Classroom Decor
7K
▲ 16.7%vs. prior month
$69.9K
latest month
12-month trend
B077ZFHTHG
Black Felt Letter Board 10x10in, Baby Announcement Sign, 336 Letter Kit | Pregnancy milestone display with wooden frame, wall mount or stand for nursery photos and keepsake moments
4K
▲ 0.0%vs. prior month
$39.2K
latest month
12-month trend
B08WQYX5J3
Kate & Milo Baby Monthly Milestone Marker Discs - Classic Cursive Script Wooden Discs with Reversible Photo Props for Baby Announcement and Milestones, Gender-Neutral Gift for Newborn Boy and Girl
4K
▲ 33.3%vs. prior month
$30K
latest month
12-month trend
B0C6J2C9N6
Galabloomer Newborn Receiving Blanket Headband Set Baby Flower Swaddle
4K
▼ 20.0%vs. prior month
$48K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Baby Announcement Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
KeaBabies is the best-performing baby announcement brand in July 2026, moving 15,000 units across 3 ASINs for 32.6% of Top 10 volume. Pro Goleem follows with 8,000 units (17.4%), ahead of Veskaoty on 7,000 units (15.2%).
With 8 brands splitting the Top 10 and 65.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $17.33, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
KeaBabies
3 ASINs in Top 10
32.6%
Units
15K
Revenue
$230.9K
Avg. price
$17.33
B08N6KWS7T
$14.96·★4.5·11.2K revs4pk Inkless Baby Hand and Footprint Kit, Mess Free Ink Pads (Jet Black, R) | Newborn Keepsake, Dog Nose, Paw Print Kit, Clean Touch Ink Pads, Baby Handprints Footprints Kit, New Mom Gifts
Units sold10KB0B7RR7HLC
$19.96·★4.8·2.5K revsPregnancy Journal for First Time Moms Gifts - 90 Pages Hardcover (Alpine) | Pregnancy Memory Book, Beautiful & Cute Baby Book Keepsake, Ultrasound Baby Scrapbook, Mom To Be Gift
Units sold3KB09YTMPL4R
$17.06·★4.5·2.5K revsInkless Hand and Footprint Kit, Boy Girl Newborn Keepsake (Alpine White) | No Mess Ink Pad for Baby Handprint, Clean Touch Paw Print Kit for Dog Picture Frame, Personalized Baby Christmas Shower Gifts
Units sold2K
Pro Goleem
1 ASIN in Top 10
17.4%
Units
8K
Revenue
$79.9K
Avg. price
$9.99
B07PGMVVC2
$9.99·★4.8·23.3K revsPro Goleem Elephant Security Blanket, Soft Lovey Unisex Lovie Baby Gifts for Boys and Girls Snuggle Toy Stuffed Animal Newborn Essentials and Items Grey 16 Inch
Units sold8K
Veskaoty
1 ASIN in Top 10
15.2%
Units
7K
Revenue
$69.9K
Avg. price
$9.99
B0BVQJDYLC
$9.99·★4.7·2.3K revsVeskaoty Felt Letter Board with 294 Letters, 10 x 10 Inch, Black & Wood | Changeable Message Board, Wooden Frame, Wall Mount, Numbers, Symbols, Baby Pregnancy Announcement Sign, Classroom Decor
Units sold7K
Trending Baby Announcement Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07JMLDKHP booked 1K units at $22.99, with ▲ 0.0% MoM change. On the growth side, B0GXFD28SC leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B085SV64F9 close behind at ▲ 66.7% MoM on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07JMLDKHP
Felt Letter Board with Letters, Pre Cut & Sorted 725 Letters, First Day of School Board, Baby Announcement Sign, Pregnancy Announcement, Custom Signs & Wood Stand, 10x10in Message Board, Classroom Decor Sign Board
Price
$22.99
Rating
4.8
Reviews
9.6K
Latest month sales
B0GXFD28SC
Mothers Day Gifts for Mom, Healthy Pregnancy New Moms Crystal Beaded Bracelets Valentines Christmas Jewelry 6.5+2 Inches
Price
$14.98
Rating
4.6
Reviews
40
Latest month sales
B085SV64F9
Pearhead Love At First Sight Sonogram Picture Frame, Rustic | 3 x 4 Photo Insert, Ultrasound Keepsake, Pregnancy Announcement, Gender-Neutral Nursery Decor, Expecting Parent Gift
Unlock to view ASIN details and product titles
Price
$12.89
Rating
4.9
Reviews
1.5K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this baby announcement report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card