Toilets Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Charmin is the best-performing toilets brand in July 2026, moving 270,000 units across 3 ASINs for 28.4% of Top 10 volume. Cottonelle follows with 180,000 units (18.9%), ahead of Clorox on 100,000 units (10.5%).

Volume is spread across 7 brands, with the top three holding 57.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.24 to $27.59, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CM5C15ZD booked 80K units at $27.59, with ▲ 14.3% MoM change. On the growth side, B0BZ2PFVSN leads positive momentum with ▲ 100.0% MoM growth on 10K units, with B0G5P9FMXY close behind at ▲ 100.0% MoM on 400 units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.