Toiletries Bag Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Toiletries Bag sales on Amazon US totaled 202,800 units in July 2026 (▼ 12.5% vs. the prior month), generating an estimated $2,598,972 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.3% of unit volume and 50.4% of revenue, while a typical listing is priced at $13.66. The keyword itself pulled 16,078 Amazon queries over the same period (▲ 0.9% MoM).
Zooming out to the 12-month window ending July 2026, the toiletries bag Top 50 moved 2,077,500 units and $28,727,212 in cumulative sales — an average of 173,125 units and $2,393,934 per month. Monthly throughput topped out at 251,700 units in December 2025 and dipped to 108,000 in May 2026, leaving the latest reading 24.6% higher than August 2025.
Toiletries Bag Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
202.8K
▼ 12.5% MoM
Monthly Revenue 2026/07
$2.6M
▼ 20.0% MoM
Top 10 Market Share 2026/07
51.3%
Toiletries Bag Market Share & Sales Concentration on Amazon US — July 2026
The most-sold toiletries bag listing on Amazon US in July 2026 is ASIN B0BZWMJM2F (Brand: Tocelffe), which sold 20,000 units at $8.99 apiece — equal to 9.9% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 104,000 units and $1,309,780 in July 2026 — 51.3% of unit volume and 50.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Toiletries Bag' on Amazon
July 2026
Is 51.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0BZWMJM2F
18pack Travel Bottles for Toiletries,TSA Approved Silicone Travel Containers for Toiletries,Leak Proof Refillable Liqus Shampoo And Conditioner travel Essentials toiletry Bottles
20K
▲ 0.0%vs. prior month
$197.8K
latest month
12-month trend
B09MQWWP87
Taygeer Travel Backpack for Women, TSA Carry On Backpack Flight Approved | 15.6inch Laptop Mochila with Water Bottle Pocket & Shoe Pouch, Nurse Bag Casual Daypack for Weekender Business Hiking, Pink
10K
▲ 0.0%vs. prior month
$199.1K
latest month
12-month trend
B0BFR2C7Y1
BAGSMART Clear Toiletry Bag 2-Pack TSA Approved Water-Repellent, Black | Carry on Travel Accessories Bag, Airport Airline Quart Size Bags for Women Men, Makeup Cosmetic Bag
10K
▲ 0.0%vs. prior month
$82.9K
latest month
12-month trend
B0CLW9YG17
15-Piece Women’s Travel Toiletry Kit – With Premium Brand-Name Toiletries | TSA Approved Travel Essentials with Shampoo, Conditioner, Body Wash, Deodorant & Oral Care in Clear Bag
10K
▲ 0.0%vs. prior month
$132.2K
latest month
12-month trend
B0CMLFBTHK
HOTOR Hanging Travel Toiletry Bag Women Men Essentials Black | Big Compartment, Waterproof Travel Accessories, Makeup Organizer Cosmetic Bag for Cruise, Gift, Road Trip, Vacation, Medium
10K
▲ 11.1%vs. prior month
$99.9K
latest month
12-month trend
B0DG9W71PS
4 pcs Clear Zipper Pouches,Hard Shell Zipper Case | Toiletry Bag for Travel, CLear Diaper Bag, Toiletry Pouch, Travel Organizer, Cosmetic Bag,Toy Storage Bins (M+3S)
10K
▲ 0.0%vs. prior month
$164.4K
latest month
12-month trend
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Best Toiletries Bag Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Tocelffe is the best-performing toiletries bag brand in July 2026, moving 20,000 units across 1 ASIN for 19.2% of Top 10 volume. BAGSMART follows with 19,000 units (18.3%), ahead of Taygeer on 10,000 units (9.6%).
Volume is spread across 9 brands, with the top three holding 47.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.99 to $17.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Tocelffe
1 ASIN in Top 10
19.2%
Units
20K
Revenue
$197.8K
Avg. price
$8.99
B0BZWMJM2F
$8.99·★4.5·12.4K revs18pack Travel Bottles for Toiletries,TSA Approved Silicone Travel Containers for Toiletries,Leak Proof Refillable Liqus Shampoo And Conditioner travel Essentials toiletry Bottles
Units sold20K
BAGSMART
2 ASINs in Top 10
18.3%
Units
19K
Revenue
$232K
Avg. price
$12.29
B0BFR2C7Y1
$7.59·★4.6·3.3K revsBAGSMART Clear Toiletry Bag 2-Pack TSA Approved Water-Repellent, Black | Carry on Travel Accessories Bag, Airport Airline Quart Size Bags for Women Men, Makeup Cosmetic Bag
Units sold10KB084GS82RV
$16.99·★4.7·20.4K revsBAGSMART Toiletry Bag for Men, Travel Toiletry Organizer Dopp Kit Water-resistant Shaving Bag for Toiletries Accessories, Door Room Essentials, Black-medium
Units sold9K
Taygeer
1 ASIN in Top 10
9.6%
Units
10K
Revenue
$199.1K
Avg. price
$17.97
B09MQWWP87
$17.97·★4.7·30K revsTaygeer Travel Backpack for Women, TSA Carry On Backpack Flight Approved | 15.6inch Laptop Mochila with Water Bottle Pocket & Shoe Pouch, Nurse Bag Casual Daypack for Weekender Business Hiking, Pink
Units sold10K
Trending Toiletries Bag Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0C4NMJS1C booked 7K units at $9.99, with ▲ 16.7% MoM change. On the growth side, B09MVG1GCY leads positive momentum with ▲ 400.0% MoM growth on 1K units, with B09C5XB3FF close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C4NMJS1C
HBselect Quilted Makeup Bag, 3Pcs Cotton Large Travel Makeup Bags Organizer | Cute Floral Make up Bag Cosmetic Bag Toiletry Bag for Women Girls, Makeup Pouch for Skincare, Brushes & Travel Essentials
Price
$9.99
Rating
4.5
Reviews
1.9K
Latest month sales
B09MVG1GCY
NISHEL Travel Toiletry Bag for women, Portable Hanging makeup Organizer | for Travel-Sized Shampoo, Conditioner, Brushes Set, makeup Accessories, Large Size, Purple
Price
$12.99
Rating
4.8
Reviews
19.9K
Latest month sales
B09C5XB3FF
ZEEMO Travel Toiletry Bag for Men, Full Open Dopp Kit with Dual Compartment | Double-sided storage and water-resistant fabric for Shower and Hygiene Accessories,Bathroom Essentials,Cosmetics,Black,Medium
Unlock to view ASIN details and product titles
Price
$16.99
Rating
4.7
Reviews
2.8K
Latest month sales
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