Toilet Paper Basket Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Toilet Paper Basket sales on Amazon US totaled 169,300 units in July 2026 (▼ 1.7% vs. the prior month), generating an estimated $1,855,217 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 86.2% of unit volume and 74.0% of revenue, while a typical listing is priced at $19.52. The keyword itself pulled 23,593 Amazon queries over the same period (▲ 5.1% MoM).
Zooming out to the 12-month window ending July 2026, the toilet paper basket Top 50 moved 1,916,450 units and $20,817,106 in cumulative sales — an average of 159,704 units and $1,734,759 per month. Monthly throughput topped out at 171,900 units in June 2026 and dipped to 137,700 in May 2026, leaving the latest reading 0.6% higher than August 2025.
Toilet Paper Basket Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
169.3K
▼ 1.7% MoM
Monthly Revenue 2026/07
$1.9M
▼ 4.6% MoM
Top 10 Market Share 2026/07
86.2%
Toilet Paper Basket Market Share & Sales Concentration on Amazon US — July 2026
The most-sold toilet paper basket listing on Amazon US in July 2026 is ASIN B07BGLT25K (Brand: Scott), which sold 100,000 units at $5.68 apiece — equal to 59.1% of every unit tracked in this report and 11.1× the volume of the No. 2 listing.
The Top 10 ASINs account for 146,000 units and $1,372,320 in July 2026 — 86.2% of unit volume and 74.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Toilet Paper Basket' on Amazon
July 2026
Is 86.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07BGLT25K
Scott ComfortPlus Toilet Paper, 12 Triple Rolls, 231 Sheets per Roll, Septic-Safe, 1-Ply Toilet Tissue
100K
▲ 0.0%vs. prior month
$568K
latest month
12-month trend
B09LYG1ZY5
UUJOLY Plastic Small Bathroom Trash Can Wastebasket Garbage Can, White | Sturdy-Easy to Clean, Bathroom, Laundry Room, Kitchen, Office, Kids Room, Dorm, Bedroom, 1.8 Gallon
9K
▲ 12.5%vs. prior month
$103.9K
latest month
12-month trend
B0CQP9DTK3
Kitsure Metal Toilet Paper Holder Free Standing, Medium, Black | Rustproof Toilet Paper Stand for 4 Rolls, Bathroom Organizers and Storage with Anti-Slip Base and Plastic Shelf
9K
▼ 10.0%vs. prior month
$156.3K
latest month
12-month trend
B0DQP9K8CD
CubesLand Scalloped Toilet Paper Storage Basket W/Handle for Home Decor | Paper Rope Toilet Organizer Basket for Countertop, Over Toilet Shelf, End Table, Living Room, Bedroom Decor & More, Neutral
8K
▲ 14.3%vs. prior month
$149.7K
latest month
12-month trend
B0B3JJYJSS
DEKAVA Under Sink Organizer 2 Pack, Bathroom Cabinet Organizer, 2 Tier Sliding Cabinet Basket Organizer Drawer, Multi-Purpose Bath Collection Baskets for Bathroom (Black)
5K
▼ 16.7%vs. prior month
$133.6K
latest month
12-month trend
B0CBC9WJJF
Toilet Paper Holder Stand(with Reserve Function), Free-Standing Spare Rolls Storage Holder, Stainless Steel, Modern Design
5K
▲ 0.0%vs. prior month
$50K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Toilet Paper Basket Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Scott is the best-performing toilet paper basket brand in July 2026, moving 100,000 units across 1 ASIN for 68.5% of Top 10 volume. UUJOLY follows with 9,000 units (6.2%), ahead of Kitsure on 9,000 units (6.2%).
With 9 brands splitting the Top 10 and 80.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.68 to $16.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Scott
1 ASIN in Top 10
68.5%
Units
100K
Revenue
$568K
Avg. price
$5.68
B07BGLT25K
$5.68·★4.6·130.7K revsScott ComfortPlus Toilet Paper, 12 Triple Rolls, 231 Sheets per Roll, Septic-Safe, 1-Ply Toilet Tissue
Units sold100K
UUJOLY
1 ASIN in Top 10
6.2%
Units
9K
Revenue
$103.9K
Avg. price
$12.99
B09LYG1ZY5
$12.99·★4.5·5.3K revsUUJOLY Plastic Small Bathroom Trash Can Wastebasket Garbage Can, White | Sturdy-Easy to Clean, Bathroom, Laundry Room, Kitchen, Office, Kids Room, Dorm, Bedroom, 1.8 Gallon
Units sold9K
Kitsure
1 ASIN in Top 10
6.2%
Units
9K
Revenue
$156.3K
Avg. price
$16.99
B0CQP9DTK3
$16.99·★4.5·5.4K revsKitsure Metal Toilet Paper Holder Free Standing, Medium, Black | Rustproof Toilet Paper Stand for 4 Rolls, Bathroom Organizers and Storage with Anti-Slip Base and Plastic Shelf
Units sold9K
Trending Toilet Paper Basket Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09VLBS7RD booked 2K units at $18.03, with ▲ 0.0% MoM change. On the growth side, B0DN68PTXL leads positive momentum with ▲ 100.0% MoM growth on 400 units, with B0B3G8ZF8V close behind at ▲ 60.0% MoM on 800 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09VLBS7RD
AOJEZOR Toilet Paper Holder Stand: Holds 4 Rolls for Small Bathroom Renters
Price
$18.03
Rating
4.2
Reviews
14.2K
Latest month sales
B0DN68PTXL
efluky Toilet Paper Basket, Scalloped Basket, Bathroom Decor Back of Toilet Basket, Wicker Natural Water Hyacinth Bathroom Basket for Organizing Countertop,Shelves,Bedroom
Price
$18.99
Rating
4.6
Reviews
118
Latest month sales
B0B3G8ZF8V
Brookstone Over the Toilet Tank Wicker Storage Basket, Bathroom and Closet Organizers and Storage Bins with Fabric Liner, Grey, 2 Pack Set
Unlock to view ASIN details and product titles
Price
$24.99
Rating
4.8
Reviews
1K
Latest month sales
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