Toilet Mat Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Toilet Mat sales on Amazon US totaled 144,300 units in July 2026 (▼ 19.2% vs. the prior month), generating an estimated $2,022,086 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 68.6% of unit volume and 55.7% of revenue, while a typical listing is priced at $18.10. The keyword itself pulled 15,118 Amazon queries over the same period (▲ 6.5% MoM).
Zooming out to the 12-month window ending July 2026, the toilet mat Top 50 moved 1,742,650 units and $23,291,012 in cumulative sales — an average of 145,221 units and $1,940,918 per month. Monthly throughput topped out at 185,500 units in August 2025 and dipped to 73,100 in May 2026, leaving the latest reading 22.2% lower than August 2025.
Toilet Mat Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
144.3K
▼ 19.2% MoM
Monthly Revenue 2026/07
$2M
▼ 15.1% MoM
Top 10 Market Share 2026/07
68.6%
Toilet Mat Market Share & Sales Concentration on Amazon US — July 2026
The most-sold toilet mat listing on Amazon US in July 2026 is ASIN B0CFGYFCYL (Brand: OLANLY), which sold 30,000 units at $9.38 apiece — equal to 20.8% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 99,000 units and $1,126,460 in July 2026 — 68.6% of unit volume and 55.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Toilet Mat' on Amazon
July 2026
Is 68.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CFGYFCYL
OLANLY Bathroom Rugs 30x20, Extra Soft Absorbent Chenille Bath Rugs | Grey, Quick-Drying Rubber Backing, Machine Washable Bath Mat for Bathroom Floor, Tub and Shower, Home Decor Accessories
30K
▼ 25.0%vs. prior month
$282K
latest month
12-month trend
B07BSB37SB
YINENN Bath and Shower Safety Mats 40x16 inch, Non Slip with Suction Cups for Bathroom Stall and Tub Floor, Extra Large and Machine Washable, Drain Holes Keep Bathtub Clean, Clear
10K
▲ 0.0%vs. prior month
$89.7K
latest month
12-month trend
B07FPQZG6V
GORILLA GRIP Bath Rug Mat for Bathroom, Absorbent Chenille, 24x17 Gray | Soft Thick Quick Dry Microfiber Mats, Rubber Backing, Machine Washable Tub and Shower Floor Rugs, Home Decor Essentials
10K
▼ 50.0%vs. prior month
$109.8K
latest month
12-month trend
B0CGDLK8JY
Bath Mat,Ultra Thin Bathroom Rugs,Rubber Bath Mats for Bathroom,No Slip Bath Rugs,Quick Dry,Machine Washable,Low Pile,Absorbent,Shower Outside,Sink,Home Decor Accessories.Grey,1'5"x2'3"(17x27Inch)
10K
▲ 0.0%vs. prior month
$96K
latest month
12-month trend
B0CBP8CL71
OLANLY Bathroom Rugs Mat 30x20, Extra Soft Absorbent Microfiber Bath Rugs | Grey, Non-Slip Quick-Drying Rubber Backing, Machine Washable Plush Bath Mat for Floor, Tub and Shower, Home Decor Accessories
10K
▼ 50.0%vs. prior month
$91.8K
latest month
12-month trend
B0CSPKSCP2
Winisok Waterproof Under Sink Mat 34" x 22", Silicone Mat, Dark Gray | Raised Edge Traps Spills & Leaks, Shelf Liner, Cabinet Protector, for Kitchen, Bathroom, Boots, Pets, Home Essentials
8K
▼ 11.1%vs. prior month
$138.3K
latest month
12-month trend
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Best Toilet Mat Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
OLANLY is the best-performing toilet mat brand in July 2026, moving 40,000 units across 2 ASINs for 40.4% of Top 10 volume. YINENN follows with 10,000 units (10.1%), ahead of GORILLA GRIP on 10,000 units (10.1%).
With 9 brands splitting the Top 10 and 60.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.97 to $9.44, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
OLANLY
2 ASINs in Top 10
40.4%
Units
40K
Revenue
$373.8K
Avg. price
$9.44
B0CFGYFCYL
$9.38·★4.4·52.5K revsOLANLY Bathroom Rugs 30x20, Extra Soft Absorbent Chenille Bath Rugs | Grey, Quick-Drying Rubber Backing, Machine Washable Bath Mat for Bathroom Floor, Tub and Shower, Home Decor Accessories
Units sold30KB0CBP8CL71
$9.49·★4.4·73.5K revsOLANLY Bathroom Rugs Mat 30x20, Extra Soft Absorbent Microfiber Bath Rugs | Grey, Non-Slip Quick-Drying Rubber Backing, Machine Washable Plush Bath Mat for Floor, Tub and Shower, Home Decor Accessories
Units sold10K
YINENN
1 ASIN in Top 10
10.1%
Units
10K
Revenue
$89.7K
Avg. price
$8.97
B07BSB37SB
$8.97·★4.4·53.6K revsYINENN Bath and Shower Safety Mats 40x16 inch, Non Slip with Suction Cups for Bathroom Stall and Tub Floor, Extra Large and Machine Washable, Drain Holes Keep Bathtub Clean, Clear
Units sold10K
GORILLA GRIP
1 ASIN in Top 10
10.1%
Units
10K
Revenue
$109.8K
Avg. price
$9.39
B07FPQZG6V
$9.39·★4.3·85.4K revsGORILLA GRIP Bath Rug Mat for Bathroom, Absorbent Chenille, 24x17 Gray | Soft Thick Quick Dry Microfiber Mats, Rubber Backing, Machine Washable Tub and Shower Floor Rugs, Home Decor Essentials
Units sold10K
Trending Toilet Mat Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0G4GMVWPP booked 4K units at $29.98. On the growth side, B07Q2HCJX4 leads positive momentum with ▲ 150.0% MoM growth on 1K units, with B0FDQ2Q25W close behind at ▲ 125.0% MoM on 900 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G4GMVWPP
Stone Bath Mat for Bathroom, Diatomaceous Earth Shower Mat, Quick Dry, Grey | Fast Drying, Super Absorbent, Natural Diatomaceous Earth, Non-Slip Design, Easy to Clean
Price
$29.98
Rating
4.3
Reviews
4.5K
Latest month sales
B07Q2HCJX4
GORILLA GRIP® Memory Foam Bath Rug for Bathroom, 24x17 Gray | Soft Absorbent Velvet Bathmat, Durable Grip Dots on Underside, Machine Washable, Carpet Room Decor for Shower Floor
Price
$13.99
Rating
4.5
Reviews
26.5K
Latest month sales
B0FDQ2Q25W
TRUEDAYS Sardine Bath Mat, Cute Bath Mat for Bathroom 20x30 Inch, Blue | Fun Bath Mat, Soft Absorbent, Quick Dry, Machine Washable, Non Slip Bath Rugs for Bathroom Decor Kitchen Bedroom
Unlock to view ASIN details and product titles
Price
$25.99
Rating
4.4
Reviews
124
Latest month sales
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