Baby Hair Ties Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Baby Hair Ties sales on Amazon US totaled 185,100 units in July 2026 (▼ 8.2% vs. the prior month), generating an estimated $1,156,397 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.2% of unit volume and 43.8% of revenue, while a typical listing is priced at $6.88. The keyword itself pulled 38,619 Amazon queries over the same period (▲ 3.4% MoM).
Zooming out to the 12-month window ending July 2026, the baby hair ties Top 50 moved 2,092,000 units and $12,995,575 in cumulative sales — an average of 174,333 units and $1,082,965 per month. Monthly throughput topped out at 205,300 units in August 2025 and dipped to 105,100 in May 2026, leaving the latest reading 9.8% lower than August 2025.
Baby Hair Ties Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
185.1K
▼ 8.2% MoM
Monthly Revenue 2026/07
$1.2M
▼ 6.6% MoM
Top 10 Market Share 2026/07
49.2%
Baby Hair Ties Market Share & Sales Concentration on Amazon US — July 2026
The most-sold baby hair ties listing on Amazon US in July 2026 is ASIN B07FK8YBPC (Brand: Teenitor), which sold 10,000 units at $5.06 apiece — equal to 5.4% of every unit tracked in this report.
The Top 10 ASINs account for 91,000 units and $506,270 in July 2026 — 49.2% of unit volume and 43.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Baby Hair Ties' on Amazon
July 2026
Is 49.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07FK8YBPC
Teenitor Clear Elastic Hair Bands, 2000pcs Mini Hair Rubber Bands, Hair Ties, Soft Hair Elastics Ties, 2mm in Width and 30mm in Length
10K
▼ 50.0%vs. prior month
$59K
latest month
12-month trend
B07GRD9CZP
HOYOLS Clear Hair Ties, 1500 Pcs Small Elastic Rubber Bands | Soft Mini TPU Rubber Bands with No-Snag Stretch Hold for Braids, Ponytails and Daily Styling for Women and Teens
10K
▲ 25.0%vs. prior month
$62.4K
latest month
12-month trend
B0BQSDN34D
Kitsch Elastic Hair Tie Cutter Tool - Multicolor, 3pc Set | No Pull Hair Ties No Damage & Easy Removal of Hair Rubber Bands, Hair Elastics, Toddler Hair Ties - Hair Braiding Tools
10K
▲ 0.0%vs. prior month
$54.1K
latest month
12-month trend
B00AWD0OOC
Goody Kids Ouchless Elastic Hair Ties, 60 Ct, Assorted Colors, Pain-Free | 2MM Rubber Bands, Styling Accessories for Girls & Boys, Made for Long-Lasting Braids, Ponytails & More, For Fine Hair
9K
▼ 10.0%vs. prior month
$52.6K
latest month
12-month trend
B071ZSSL3Q
200PCS Small Hair Ties,Baby Hair Ties for Baby Girls Toddlers | Elastic Hair Ponytail Holder Hair Accessories,Small Hair Ponytail Pigtails Holders for Little girls,Infants,Kids
9K
▼ 10.0%vs. prior month
$44.9K
latest month
12-month trend
B07FKVS8JS
Goody Ouchless Polyband Hair Ties, 500 Ct, Assorted, Latex Elastic Bands | Easy Glide, Ultra-Strong Hold Styling Accessories for Women & Men, Secure Hold Ridge Design, All Hair Types
9K
▲ 12.5%vs. prior month
$35.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Baby Hair Ties Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
GOODY is the best-performing baby hair ties brand in July 2026, moving 27,000 units across 3 ASINs for 29.7% of Top 10 volume. Teenitor follows with 10,000 units (11.0%), ahead of HOYOLS on 10,000 units (11.0%).
Volume is spread across 8 brands, with the top three holding 51.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $4.54 to $6.48, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
GOODY
3 ASINs in Top 10
29.7%
Units
27K
Revenue
$124.1K
Avg. price
$4.54
B00AWD0OOC
$5.69·★4.4·30.5K revsGoody Kids Ouchless Elastic Hair Ties, 60 Ct, Assorted Colors, Pain-Free | 2MM Rubber Bands, Styling Accessories for Girls & Boys, Made for Long-Lasting Braids, Ponytails & More, For Fine Hair
Units sold9KB07FKVS8JS
$3.97·★4.4·21.7K revsGoody Ouchless Polyband Hair Ties, 500 Ct, Assorted, Latex Elastic Bands | Easy Glide, Ultra-Strong Hold Styling Accessories for Women & Men, Secure Hold Ridge Design, All Hair Types
Units sold9KB005CSYTCU
$3.97·★4.4·21.7K revsGoody Ouchless Polyband Hair Ties, 250 Ct, Clear, Latex Elastic Bands | Easy Glide, Ultra-Strong Hold Styling Accessories for Women & Men, Secure Hold Ridge Design, All Hair Types
Units sold9K
Teenitor
1 ASIN in Top 10
11.0%
Units
10K
Revenue
$59K
Avg. price
$5.06
B07FK8YBPC
$5.06·★4.4·33.2K revsTeenitor Clear Elastic Hair Bands, 2000pcs Mini Hair Rubber Bands, Hair Ties, Soft Hair Elastics Ties, 2mm in Width and 30mm in Length
Units sold10K
HOYOLS
1 ASIN in Top 10
11.0%
Units
10K
Revenue
$62.4K
Avg. price
$6.48
B07GRD9CZP
$6.48·★4.4·25.5K revsHOYOLS Clear Hair Ties, 1500 Pcs Small Elastic Rubber Bands | Soft Mini TPU Rubber Bands with No-Snag Stretch Hold for Braids, Ponytails and Daily Styling for Women and Teens
Units sold10K
Trending Baby Hair Ties Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0DHWDKTTB leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0FCLMLVR5 close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DHWDKTTB
Gumi good Ouchless Hair Elastics, Clear, Extra Small, 1/2 Inch | Snag-free, stretchy hair ties glide off without pulling; secure hold for fine or thick hair, ponytails, braids and buns.
Price
$5.99
Rating
4.6
Reviews
714
Latest month sales
B0FCLMLVR5
360Pcs Baby Hair Ties, Small No Damage Elastic Hair Bands | For Toddlers, Little Girls and Kids, Soft Ponytail Holders, Baby Hair Accessories(20 Colors)
Price
$4.49
Rating
4.6
Reviews
688
Latest month sales
![[Made in Korea] PONIIBAND Non-Toxic & Safe 2000pcs 0.8-Inch Clear Elastic Hair Bands - Ouchless Mini Small Rubber Bands for Kids Girls Hair Ties, Oeko-Tex Certified, Snag Free, TPU Ponytail Holders](https://m.media-amazon.com/images/I/61VcjsVsUiL._AC_UY512_.jpg)
B0FZ93DPF4
[Made in Korea] PONIIBAND Non-Toxic & Safe 2000pcs 0.8-Inch Clear Elastic Hair Bands - Ouchless Mini Small Rubber Bands for Kids Girls Hair Ties, Oeko-Tex Certified, Snag Free, TPU Ponytail Holders
Unlock to view ASIN details and product titles
Price
$6.49
Rating
4.6
Reviews
156
Latest month sales
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