Toddler Bath Toys Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Toddler Bath Toys sales on Amazon US totaled 262,400 units in July 2026 (▼ 9.8% vs. the prior month), generating an estimated $3,306,026 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 36.6% of unit volume and 35.9% of revenue, while a typical listing is priced at $13.28. The keyword itself pulled 36,216 Amazon queries over the same period (▲ 18.6% MoM).
Zooming out to the 12-month window ending July 2026, the toddler bath toys Top 50 moved 3,024,850 units and $38,598,088 in cumulative sales — an average of 252,071 units and $3,216,507 per month. Monthly throughput topped out at 413,800 units in December 2025 and dipped to 131,150 in May 2026, leaving the latest reading 16.1% higher than August 2025.
Toddler Bath Toys Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
262.4K
▼ 9.8% MoM
Monthly Revenue 2026/07
$3.3M
▼ 11.1% MoM
Top 10 Market Share 2026/07
36.6%
Toddler Bath Toys Market Share & Sales Concentration on Amazon US — July 2026
The most-sold toddler bath toys listing on Amazon US in July 2026 is ASIN B08X1YQ2N9 (Brand: ALASOU), which sold 10,000 units at $9.99 apiece — equal to 3.8% of every unit tracked in this report.
The Top 10 ASINs account for 96,000 units and $1,186,920 in July 2026 — 36.6% of unit volume and 35.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Toddler Bath Toys' on Amazon
July 2026
Is 36.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08X1YQ2N9
ALASOU Suction Cup Spinner Airplane Travel Toys for 1 Year Old Boy Girl | Spinning Top 12 18 Months,1 2 Year Old Boy Birthday Gift,Baby Bath Toy for Kids Ages 1-3,Sensory Toy for Infant Toddlers
10K
▲ 0.0%vs. prior month
$98.1K
latest month
12-month trend
B097B3K46R
LiKee Strong Suction Cup Rotating Toys, Bath & Travel Toy, for Baby 10M+
10K
▲ 25.0%vs. prior month
$93.6K
latest month
12-month trend
B0C7JCXX7K
Tub Works® Bath Color Fizzies, 150 Count | Nontoxic & Fragrance-Free | Fizzy, Bath Color Tablets for Kids | Create Colorful Water Water Tablets in 7 Colors for Variety | Bath Bombs for Kids Bathtub
10K
▲ 0.0%vs. prior month
$129.9K
latest month
12-month trend
B0G5WBGTWK
Tub Works® Ocean Rescue™ Vehicles Light Up Bath Toys, 6 Pack | Water-Activated Light Up Toys Flash & Change Color | Easy-Grip Baby & Toddler Bath Toys | Sensory Toys with Bath Lights for Kids Bath
10K
▲ 25.0%vs. prior month
$159.9K
latest month
12-month trend
B06XV1LW52
Fun Stuff Banzai Spring and Summer 3 Piece Magical Mermaid Dolls, in Assorted Colors
10K
▲ 0.0%vs. prior month
$85.9K
latest month
12-month trend
B0CYXGQ6N1
Tub Works® Marine™ Mold Free Bath Toys, 6 Pack | Sealed, No Hole Bath Toys Design Keeps Moisture Out | Soft, Squeezable & Float on Water | Easy-Grip Baby & Toddler Bath Toy Set | Great Baby Pool Toys
10K
▲ 0.0%vs. prior month
$129.9K
latest month
12-month trend
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Best Toddler Bath Toys Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Tub Works is the best-performing toddler bath toys brand in July 2026, moving 38,000 units across 4 ASINs for 39.6% of Top 10 volume. ALASOU follows with 10,000 units (10.4%), ahead of LiKee on 10,000 units (10.4%).
With 7 brands splitting the Top 10 and 60.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $17.74, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Tub Works
4 ASINs in Top 10
39.6%
Units
38K
Revenue
$651.6K
Avg. price
$17.74
B0C7JCXX7K
$12.99·★4.5·5.5K revsTub Works® Bath Color Fizzies, 150 Count | Nontoxic & Fragrance-Free | Fizzy, Bath Color Tablets for Kids | Create Colorful Water Water Tablets in 7 Colors for Variety | Bath Bombs for Kids Bathtub
Units sold10KB0G5WBGTWK
$15.99·★4.3·739 revsTub Works® Ocean Rescue™ Vehicles Light Up Bath Toys, 6 Pack | Water-Activated Light Up Toys Flash & Change Color | Easy-Grip Baby & Toddler Bath Toys | Sensory Toys with Bath Lights for Kids Bath
Units sold10KB0CYXGQ6N1
$12.99·★4.7·2.7K revsTub Works® Marine™ Mold Free Bath Toys, 6 Pack | Sealed, No Hole Bath Toys Design Keeps Moisture Out | Soft, Squeezable & Float on Water | Easy-Grip Baby & Toddler Bath Toy Set | Great Baby Pool Toys
Units sold10KB0CCGXJX8P
$28.99·★4.6·2K revsTub Works® Fluffy Foam Soap, Variety 6 Pack | Shape, Mold & Create Bath Art with Soft Bath Foam for Kids | Gentle, Cleansing Kids Bath Soap | Easy-to-Use Spray Nozzles | Fruity, Fun Bath Colors
Units sold8K
ALASOU
1 ASIN in Top 10
10.4%
Units
10K
Revenue
$98.1K
Avg. price
$9.99
B08X1YQ2N9
$9.99·★4.7·15.7K revsALASOU Suction Cup Spinner Airplane Travel Toys for 1 Year Old Boy Girl | Spinning Top 12 18 Months,1 2 Year Old Boy Birthday Gift,Baby Bath Toy for Kids Ages 1-3,Sensory Toy for Infant Toddlers
Units sold10K
LiKee
1 ASIN in Top 10
10.4%
Units
10K
Revenue
$93.6K
Avg. price
$9.99
B097B3K46R
$9.99·★4.7·5.3K revsLiKee Strong Suction Cup Rotating Toys, Bath & Travel Toy, for Baby 10M+
Units sold10K
Trending Toddler Bath Toys Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B097B3K46R booked 10K units at $9.99, with ▲ 25.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B097B3K46R
LiKee Strong Suction Cup Rotating Toys, Bath & Travel Toy, for Baby 10M+
Price
$9.99
Rating
4.7
Reviews
5.3K
Latest month sales
B0G5WBGTWK
Tub Works® Ocean Rescue™ Vehicles Light Up Bath Toys, 6 Pack | Water-Activated Light Up Toys Flash & Change Color | Easy-Grip Baby & Toddler Bath Toys | Sensory Toys with Bath Lights for Kids Bath
Price
$15.99
Rating
4.3
Reviews
739
Latest month sales
B00I3K25R0
Munchkin® Float & Play Bubbles™ Baby and Toddler Bath Toy, 4 Count
Unlock to view ASIN details and product titles
Price
$8.95
Rating
4.8
Reviews
33.6K
Latest month sales
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